Clinton Martin

Hunter’s NYC Custom Tourism and Relocation HW#10- Clinton Martin Hunter’s NYC Hunter’s NYC offers a personalized touch to both tourists and people moving to New York City. Our Executive Landing service partners with VIP relocation services to fill in gaps needed by the client. Many of these services help clients find homes and schools to support the family, but Hunter goes the extra mile and helps clients acclimate to their new town without getting caught by expensive tourist traps and retail. We provide this service to incoming college students as well coming to NYC for school, and people traveling on a budget. Goals, Objectives, KPI’s We want to create the category of “Executive Landing” as a service, and increase our website traffic by 300% by the end of Q2, 2022. We also want to become a household name among tourists and locals. KPIs Site Clicks # of New Clients NPS boost Target Customers Anyone who wants to avoid the tourist traps of New York City. This includes people visiting and moving. College Students Pablo is moving to NYC from Australia for school. He is living on student loans and what his savings allows. College Parents Sending her kids to NYC for college, Lisa wants her kids to save as much of their (her) money as possible over this 4 year minimum. Moving VIPs Moving to NYC as a family of 5, this executive makes good money, but not enough to be stuck in high end retail traps. Student Targeting Pablo Age: 30 Gender: Male Marital Status: Single #/ Age of Children: None Location: Australia Quote: Being a student in another country is expensive! Occupation: International Graduate Student Job Title: Admin Assistant Annual Income: $60K/yr USD Education Level: Masters Student Target Channels: Google, Facebook, LinkedIn, Quora Tourist Targeting Lisa Age: 49 Gender: Female Marital Status: Married #/ Age of Children: 2 children applying to college Location: Mid-Western United States Quote: I’m scouting places to send my kids for college! Occupation: Business Owner Job Title: Accountant Annual Income: $150K/yr USD Education Level: Master’s Level Target Channels: Google, LinkedIn, Facebook, Twitter Executive & VIP Targeting Michael Age: 50 Gender: Male Marital Status: Married #/ Age of Children: 3 Children, aged 12-17 Location: Transferring to NYC Quote: I’m a busy father and husband in a full-time career! Occupation: Chief Logistics Officer Job Title: Executive Annual Income: $150K/yr USD Education Level: 2 BA’s and a Certificate Target Channels: Google, LinkedIn, Facebook Hunter’s NYC Increase Website Traffic College Planning1 Ad 1 Ad 2 College Planning2 Ad 3 Ad 4 Tourism ByLocals1 Ad 5 Ad 6 Tourism ByLocals2 Ad 7 Ad 8 Executive& VIP- 1 Ad 9 Ad10 Executive& VIP- 2 Ad11 Ad12 8 Keyword Planning Cheap Tourism NYC Moving to a new city NYC Preparing for College Abroad Preparing for University in a new town Cheap Tourism New York City Moving to a new city New York City Preparing for College in NYC NYC College Town Tourism by locals NYC Company transfer to NYC Preparing for College in a new town New York City College town Tourism by locals New York City Company transfer to New York City Preparing for college in New York City Avoid Tourists Traps NYC Private Tours of NYC VIP moving to a new city New York City Preparing for University Abroad Avoid Tourists Traps New York City Private Tours of Manhattan VIP moving to a new city NYC Preparing for University in New York City Live like the locals NYC Transferring to a new city New York City Executive transferring to a new city New York City Preparing for University in NYC Live like the locals New York City Transferring to a new city NYC Executive transferring to a new city NYC Google Advertisements Pablo- Targeting begins broad, but domestic to the US., and excludes the NYC geographic area. Later on, we target NYC schools bringing in Out-Of-State, and international students. Michael- Targeting begins narrow, looking for global companies with NYC offices. Our ads bring visitors to our Executive Landing service. We later broaden to global companies beginning with english speaking countries Lisa- Targeting begins broad, but domestic to the US. As the company sees more success, targeting internationally will begin as business allows. Google Advertisements Google Advertisements Google Advertisements Google Advertisements Google Advertisements Custom question from 10.4.8 I strongly suggest a review of these five ads shown I filtered for ROI performance in ascending order to demonstrate the worst performing ads. Upon review of these ads, I would suspect they have something in common other than high ad cost, on ads that otherwise achieved relatively high impressions. I would check for something routine like continuity between the ad and landing pages to start, but be open to reactions from untrained eyes for a consumer perspective. Thank You HW#10- Clinton Martin