Clinton Martin

Clinton Martin HW#6 Instructor- Anna Powers, TA- Ian Garrone 3 Highest Performing Channels -Organic Search -Google -Baidu -Bing -Direct 257,448 users (56.31%) 93.32% 02.39% 00.39% 070,336 users (15.38%) -/home -/signin.html -/store.html -Referral -mall.googleplex.com -analystics.google.com -google.com 35.74% 05.92% 05.61% 060,172 users (13.16%) 54.11% 31.96% 04.96% According to what I found, the overwhelming majority of organic traffic seemed to come from English-speaking countries, including India. Baidu was the second most used engine to find this store, with users predominately from China, and I suspect Chinese-Americans, placing Bing as third. As a Google competitor, it stands to reason that Google merchandise customers will be very loyal to Google as users and less likely to use Bing to find Google products. Most “direct traffic” users seem to be aware of what the address of the store is, or has it saved, as well as the “sign-in” and “store” pages, but may be frequently used shortcuts, given most traffic comes in via Chrome or Safari, who automatically shortcut frequently viewed pages, and sometimes pages with shopping carts. Referral traffic seems to originate in email campaigns, and Google “power users.” 3 Pages with the slowest page loads (ignoring broken links) - /home 4.38 secs - /store 3.66 secs - /basket.html 3.56 secs The lackluster relative performance of these pages appears to be from how heavily loaded they are with links, and how much they have to aggregate from the user’s activity on the site. Both “/home” and “/store” land on the same page, therefore having the same cause for speed loss, but somehow at slightly different rates. The “/basket” page is dependent on collected data, and will therefore have varying speeds, inherently. I expected pages with heavy product content to perform the slowest, but the “redesign” entry in the address seems to indicate that that problem has been resolved before my audit, dated Oct 2021. One page that outperformed the average page load speed was the “sign-in” page, with a notable lack of content or links. ○ Gives examples of tests you would perform or tools you would use to analyze these pages (reference 5.3 Slides and 5.3.7 Activity Worksheet). https://tools.keycdn.com/speed https://tools.pingdom.com/ https://shop.googlemerchandisestore.com/asearch.html, seems to be the slowest loading, non-error page. I believe this is due to the nature of its place on the site, triggered by organic user interaction that leads to combing/aggregating the entire searchable site. Top 3 campaigns based on Completions 1-MIX | Txt ~ AW - Apparel 2-Data Share Promo 3-MIX | Txt ~ AW-Brand (US/Cali) These three campaigns performed the best, I think because they closed the most transactions. Completions, in whatever form, contribute to a positive bottom-line number for the store. While not a direct measure of financial transactions, they demonstrate users having a successful experience on the merchant site.