CLINTON ‘MENA’ INENE
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Communication, Growth & Marketing Specialist
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Website: clintonmena.com-/
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Professional Summary
Accomplished Communication, Growth, and Marketing Specialist with over seven years of experience
driving brand development, customer acquisition, retention, and communication strategies. Certified
by the Chartered Institute of Marketing (UK), with expertise in enterprise design thinking to create and
optimise marketing solutions. Proven success across non-profit, BFSI, FMCG, tech, and iGaming
industries, delivering measurable business growth and sustainable brand impact.
WORK EXPERIENCE
Foundation for Sustainable Smallholder Solutions (FSSS)
Brand and Communication Strategist - Team Lead | Oct. 2024 - Present
● Led the rebranding of Syngenta Foundation Nigeria to FSSS, ensuring a seamless transition
and sustaining stakeholder engagement and donor interest.
● Launched and directed the NGO's digital strategy, increasing brand visibility while establishing
a consistent brand voice across platforms.
● Produced a video series showcasing impact on smallholder farmers and success stories of
the Farmers’ Hubs driving engagement and donor interest.
● Introduced the FSSS Annual Impact Report, boosting donor confidence in spending and
strengthening long-term partnerships.
● Launched the Agri-Digest newsletter, growing a dedicated subscriber base to keep
stakeholders informed on FSSS initiatives.
● Managed internal and external communications, securing media features to amplify FSSS’s
mission.
Skybet BSport Gaming Limited (B-sports.com)
Marketing Manager | Jun. 2024 - Sep. 2024
● Spearheaded acquisition, retention, and branding strategies, leading to a 25% rise in monthly
deposits.
● Negotiated up to 50% cost savings with iGaming software providers.
● Led the rebranding initiative, conceptualizing the new brand name 7xwin.
● Expanded offline marketing through a nationwide agent network and branded merchandise.
Soloti Gaming (Frapapa.com)
Associate Marketing Manager (Digital) | Nov. 2022 - Jun. 2024
Digital Growth Specialist - Team Lead | Mar. 2022 - Oct. 2022
● Achieved a 20% increase in web traffic and gaming revenue via a data-driven affiliate
marketing strategy.
● Collaborated across teams to enhance user acquisition and retention.
● Implemented personalized marketing strategies, leading to a 30% uplift in player
engagement.
● Scaled website traffic to 200K monthly visitors, driving a 57% conversion rate.
● Developed a successful affiliate marketing program, increasing sign-ups by 32%.
DKT International
Media & Communications Executive (Condoms) | 2020 - 2022
Digital Media Executive | 2020 - 2021
● Led digital campaigns, including influencer marketing, boosting digital reach by 18% YoY.
● Grew brand digital assets, achieving a 230% increase in followers and 186% rise in audience
engagement.
● Successfully launched and scaled Kiss Condoms' digital presence.
Creative Studios
Digital Strategist | Feb. 2020 - Aug. 2020
● Developed digital marketing strategies to enhance brand awareness.
● Conducted market research and provided strategic content guidance.
● Achieved 80M+ impressions and 1.5M social media engagements for Custodian Investments'
25th anniversary.
● Drove 7,000+ downloads of Adapt by Custodian within 60 days on a $1,000 budget.
MJDvent International
Digital Media & Marketing Executive | 2019 - 2020
● Designed email marketing campaigns and digital strategies for brand awareness.
● Managed event partnerships and corporate social media accounts.
● Created diverse content including press releases and conference reports.
Handelsmerk Consulting
Digital Marketing Specialist (Part-Time) | 2017 - 2019
● Executed digital marketing strategies, improving brand awareness and lead generation.
● Managed SEO strategies to drive organic traffic.
EDUCATION
● MBA in International Business, Nexford University,-
● B.A. in Mass Communication, University of Benin,-
● Diploma in Professional Marketing, The Chartered Institute of Marketing (UK),-
CERTIFICATIONS
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Advanced Business Foundation, Nexford University, 2024
Enterprise Design Thinking Practitioner, IBM Digital Nation Africa, 2019
Google Certification in Online Marketing, 2017
Certified Professional in SEM, SEO, SMM, eMarketing Institute, 2017
IT WHIZ Certification, NIIT, 2008
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Strategic Marketing & Brand Management
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Digital Campaigns (SEO, SEM, SMM)
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Performance Marketing & Data Analysis
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Affiliate Marketing & Partnerships
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Customer Retention & Loyalty Programs
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Marketing & Communication Strategies
✅ Content
Cross-Functional Team Leadership
CORE SKILLS
TOOLS & TECHNOLOGY
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Programmatic Advertising: Eskimi DSP, Airtel Ads, Jubna, Opera Ads, Criteo
Affiliate Platforms: PartnerMatrix, IncomeAccess, Trackier
Marketing Platforms: Google Ads, Facebook Ads, LinkedIn Ads
Web & Marketing Analytics: Google Analytics, SEMrush, Similarweb
Product & User Behavior Analytics: Mixpanel, Amplitude, Hotjar
Advertising & Attribution Analytics: Google Campaign Manager, AppsFlyer, Adjust
BI & Data Tools: Google Sheets, MS Excel, Tableau, Power BI
CRM & Email Marketing Automation: HubSpot, MailChimp, ActiveCampaign, Klaviyo
Graphic Design & Creative Tools: Canva, Adobe Creative Suite
TRAININGS & COURSES
● The Chartered Institute of Marketing, UK (2022) - Marketing & Digital Strategy, Managing
Brands, Innovations in Marketing
● IE Business School (2020) - Integrated Marketing Communications
● Northwestern University (2020) - Leadership Communication & Sports Marketing
● IBM Digital Nation Africa (2019) - Coding & Cloud Technologies
● Dartmouth College (2019) - Omnichannel Strategy & Management
● African Management Institute, Kenya (2016) - Brand Building, Effective Communication
● Enterprise Development Centre (Pan-Atlantic University) (2016) - Business Development
● Haptics Nigeria (2018) - Basic Digital Skills Training
🏆
Secured a BOI/NYSC business training grant, leading to the establishment of ZEKNE
TECHNOLOGIES.
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funding to build a digital ecosystem supporting Nigerian SMEs.
🏆 Raised
Delivered strategic marketing solutions driving measurable business growth.
SPEAKING ENGAGEMENTS
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The ONOF Masterclass (2021)
Topic: The Key Pillars of Brand Building
ACHIEVEMENTS
