Clemence Pichon de Bury

CLEMENCE PICHON DE BURY :- | @: c.pichondebury @gmail.com | : Darlinghurst, 2010, NSW M A R K E T I N G C O M M U N I C AT I O N S Creative and organized professional with a two years background in Digital Marketing and Event Planning. Excel in managing multiple projects concurrently with a good detail focus and problem solving ability. Co-conceptualise and orchestrate marketing campaigns that effectively reinforce and build brand images. Dedicated to exceptional service and high levels of performance in every tasks. Key expertise include: • • • • • Marketing Strategies & Campaigns SEO – SEM Website Management, Updates, Monitoring Event Planning CRM and Support • • • • • Social Medias Strategy and Management Public & Media Relations Online Advertisement Campaigns Reporting of Performances Project Management EMPLOYMENT HISTORY Omni Channel Coordinator – Concessions, Digital - David Jones. Sydney Since 08/2017 David Jones is an Australian upmarket department store founded in 1838 and owned by South African retail group Woolworths Holdings Limited. • Advise and support my portfolio of vendors to increase their sales, maintain a good relationship and provide the best online customer experience possible. • Liaise with the Merchandise teams to select merchandise assortments within agreed strategies and meet customer expectation in the Omni Channel space. • Review and manage online assortment width and depth across agreed omni-channel areas, including cross functional liaison with Buying team and Digital Marketing. • Maintain effective relationships and negotiations with a portfolio of vendors. • Oversee selected product placement, promotional planning and on site marketing calendar in conjunction with Digital Marketing. • Support the advertising plan to ensure in stock for life of advertisement. • Ensure all imagery and copy is reflective of approved product range. • Weekly monitoring and reporting of performance advertising support and performance. Referees upon demand – Available for Relocation Customer Support. Jayride. Sydney 02/2017 – 08/2017 Jayride.com is a transfer comparison site to compare thousands of transfer companies and book the best deal. Jayride.com is a complete ground transport solution for the travel industry. • Developed good customer service and communication skills. • Support & Coordination between the different stakeholders provided me organizational skills. • Prioritizing actions while always reducing the resolution time and improving the quality of service. • Being quality focus improves the trust in the brand and helped increasing the number of bookings. Number of passengers travelling increased by +20% per months. • Administrative tasks, monitoring and reporting to stay data oriented and result focused. Operational Marketing and Communication Assistant. Globecast. Paris (FR) 08/2015: 1 year 3 months Part of Orange Group, Globecast is the worldwide leader in content contribution, media management, playout, distribution and monetisation solutions. Project Management - External Communication 360° - Operational support for sales teams worldwide - development and optimisation of digital strategy • Event planning & management : +15 annual B2B Trade Shows – Business trips for IBC (Amsterdam), CABSAT (Dubai), NAB (Las Vegas) • Design, updates and development of communication materials and sales tools – developed a new sales kit, a reporting solution to be more data focus, a new interactive platform for our products … • Development of a new e-mailing solution and optimisation of mailer structures – Optimisation of BDD and segmentation - Routing – Analysis • Website and Intranet management and updates • Management of social medias & communities • Technical optimisation of the website with the IT teams • Writing of briefs and specifications for different projects • Launch of tenders and audits • Coordination of teams, suppliers, partners & contractors • Projects management and contingency management • Management of advertisement purchasing (print and web). Press coverage monitoring • Competitive Intelligence - Market Analysis - Reporting (KPI - Online traffic and e-mail campaigns) • SEO optimisation and willingness to develop SEM (proving its benefit to get a budget unlocked) Webmarketing Manager. Danity. Paris (FR) 03/2014: 6 months (fixed-term contract) Danity: women clothes at affordable prices. Depending on the company Danitex (a textile wholesaler since 2009) the website and its B2C activities were launched in September 2013. Creator, producer and distributor of fashion clothes for women. • SEO Optimisation (content, URL, linking ...) and SEM (Adwords: recommendation, optimisation, campaign monitoring) to improve the brand awareness and positioning while staying competitive and aware of the latest trends. • Analytics: analysis & reporting, KPI … in order to keep improving actions and stay result driven and focus. • Weekly Newsletters: Design, segmentation, database optimisation, routing, reporting • Establishment and management of marketplaces and RSS (on-boarding Amazon, Priceminister, Ebay and La Redoute). • Development of new e-business solutions and sales support tools to support the brand expansion and find best ways to manage stocks on the different marketplaces. • Development of new logistical process to improve efficiency of shipment and returns. • Competitive and Technical Intelligence. Sales and Communication Assistant - Denaive Diffusion. Paris (FR) 08/2012 6 months (fixed-term contract) Founded in 1981, Dominique Denaive is an independent designer, creator and distributor of high end handmade resin jewellery. Retail - Core target: USA, Asian and Middle Eastern women. • Wholesale - Export management for the partner vendors • Web Marketing - Community management • Implementation of the e-business page • Responsible for seeking out new distribution channels on and off-line • Responsible for seeking out new journalistic publications about the brand • Co-creation of the new look book AW13 • Communication & PR - Press releases, mailings, newsletters… • Public relations - Organization of events such as press cocktails, conferences… • CRM • Organization of online games & competitions E D U C AT I O N F2i Institute. 2015/2016. Paris (FR) Training of marketing, projects management and programming skills HTML/CSS - SEO, SEM Adwords and Display - PHP - Responsive Web Design – Adobe (Illustrator, Photoshop, Indesign, After Effect) - CMS WordPress… ISTEC - Master Degree (M2), Operational Marketing and Digital Communication. 2009/2014. Paris (FR) Business School of Paris - On & off line marketing, digital communications, ICTs, management of business issues Master thesis: "How to revitalie the artistic and cultural sectors through ICT and webmarketing" San Francisco State University - Exchange semester 2013 - San Francisco, US. International Marketing, Public relations, Personal selling, Advertising Akademia Leona Koźmińskiego - Exchange semester 2010- Warsaw, Poland. A D D I T I O N A L I N F O R M AT I O N Languages French: native language English: proficient: TOEFL PBT (590/650) Spanish: basic Charities Competitor in the humanitarian rally 4L Trophy 2012. Motor rally with the objective of bringing school and sports supplies plus money to build schools for the charity « Children of the Desert » - Morocco desert. 15 days driving around the country in old 4L Renault cars to deliver supplies. Orienteering race: 316 out of 1350 competitors Travels United Kingdom, Ireland, Poland, Spain, Brazil, Egypt, USA, Morocco, Germany, Czech Republic, UEA, Switzerland, Croatia, South East Asia… +25 Countries