Cleber Barbosa Rita

EXECUTIVE SUMMARY

• 16 years experience in people management and teamwork
• 11 years of experience in developing websites and digital marketing
• Training and Project Coordination
• Specialist in Social Media and Web Analytics
• Advanced English and Portuguese (Native)

Addendum: Research, analysis, action and review plan. My work is focused on helping my clients reach their goals through the development and implementation of a customized action plan for your company.

KNOWLEDGE:

• Managing people and teams;
• Management and development of Online Project;
• How to increase sales using e-mail Marketing, Web Analytics and Social Media;
• Adobe Photoshop / Illustrator / InDesign / Fireworks;
• Office pack;
• Creation of websites, online stores, personal and corporate blogging (WordPress & Joomla);
• HTML / DHTML / CSS and Semantic Web (W3C standards);
• SEO: Search Engine Optimization; and
• Graphic Designer: Layout, creating banners & visual identity.

SKILLS:

• Relationship, interpersonal understanding and empathy;
• Flexibility to cope with unforeseen and around the times of crisis;
• Provide a high standard of services;
• Resilience under pressure;
• Protect values, brand and add value to the interested party.

SKILLS AND EXPERTISE IN DIGITAL MARKETING
Specialist generation Leads with over 15 years of experience in communications and marketing.
Solid background in team management, management and brand development with modeling and architecture.
Experience in development, maintenance and management of digital channels and marketing automation.
Specialist in Google Adwords and Facebook Ads.
communication plans for product launches, offers and services;
Creating marketing pieces and advertising agency management;
Call Center Management;
merchandising;
Management of corporate events and market;
Structuring and management of incentive campaigns for sales team;
Media Plan on and off;
Strategic Plan for the press office;
customer behavior analysis and market research;
Maintenance and management of digital channels (Google Adwords, Facebook Ads, Google Analytics and SEO).
I can improve a company's organic search results. Creates and launches SEO campaigns, identifies areas of improvement, runs PPC campaigns, and attempts to improve the clients' sites' rankings in major search engines.
Primary responsibilities
• Review and analyze client sites for areas that need to be improved, deleted, or revised.
• Prepare detailed strategy reports.
• Identify the least expensive but most powerful and profitable keywords for client sites.
• Run pay-per-click campaigns.
• Improve a company's organic search results.
• Write effective headlines, body copy, and websites.
• Ensure websites are filled with optimal keywords.
• Place keywords appropriately in copy to gain most search engine traffic.
• Write effective call-to-action statements.
• Write original, powerful SEO content for blogs and websites.
• Implement off-page SEO content strategies such as coding.
• Effectively use header tags.
• Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.
• Strategize ways to improve and track site performance.
• Compile and present SEO performance reports.

SKILLS AND EXPERTISE IN LEADERSHIP
•Strong self-starter with the ability to build a network
•Ability to manage customer escalations (internally and externally) and negotiate resolution
•Flawlessly execute consulting management activities, with high attention to detail, organization and process.
•Genuine passion, interest, willingness and ability to adjust to continuously changing priorities and needs
•Executive-level communication and interpersonal skills, with the ability to effectively navigate and mediate conflict and foster honest dialog
•Proven effectiveness at leading and facilitating meetings and workshops