To innovate is to have
the courage to take
risks. And having
courage is a decision.
Claudio Santos
Executive marketing
& branding strategist
Senior marketing professional with over 25
years of experience, specializing in strategy,
branding, growth marketing, and lead generation.
Currently, I serve as the Marketing Manager at
CCB - Construction & Design in Tampa, Florida,
managing strategic campaigns to drive growth
and brand presence in the Tampa, Clearwater,
and St. Petersburg areas.
With a solid track record in strategic marketing,
advertising, design, and brand management, I
have worked with clients across various industries,
including construction, fashion, food industry,
bicycle brands, agribusiness, vehicle dealerships,
motorcycle dealerships, supermarkets, energy
generation companies, retail, and the public
sector. International experience in Brazil, the
United States, Portugal, and Sweden.
Key
Competencies
Strategic Marketing & Growth Marketing
> Planning and execution of strategies for market
expansion and revenue growth.
Branding & Brand Positioning
> Creation and management of strong and
memorable brands.
Lead Generation & Advertising
> Development of effective campaigns for
conversion and engagement
Project Management & Client Relationship
> Team leadership, negotiation, and delivering
results.
Creation & Design
> Development of visual identity and impactful
campaigns.
Professional
Experience
1
Marketing Manager
CCB Construction & Design
Tampa, FL, EUA | Atual
> Management of marketing strategies for brand
expansion in Florida.
Implementation of advertising campaigns and lead
generation.
> Positioning the company as a reference in the
construction sector in the Tampa, Clearwater, and
St. Petersburg areas.
2
Consultant & Marketing Manager
2015 - 2024
> Managed key clients, including BBTS, Grupo
Bom Futuro, Amaggi, Grupo Wehrmann,
Volkswagen dealership network, Dez Alimentos
Ltda, and projects for companies in Portugal.
> Creation and implementation of marketing and
branding strategies.
> Development of campaigns for various market
segments.
3
Educational Marketing Projects
2013 - 2015
> Development of software and creation of design
projects for the educational sector.
Education
& Courses
Bachelor’s Degree in Visual Arts -)
> College of Arts Dulcina de Moraes (FADM)
Brasília - DF
> Marketing and sales
Belo Horizonte - MG
2008
> 3D Animation Stúdio Maya
90h / Brasília - DF
2009
Professional exchange in Sweden (2011)
> Projects at LeBureau agency.
2 months
Strategic partnership in Portugal
-)
> Joint collaboration with a marketing company in
the city of Porto.
Skills
> Team Management
Efficient coordination of marketing, design,
and communication professionals to achieve
strategic goals.
> Campaign Creation
Development of creative and effective advertising
campaigns for various market segments.
> Client Relationship
Building long-lasting relationships with clients
through effective communication and result
delivery.
> Marketing and Sales
Development of integrated strategies to drive
conversions and increase revenue.
> Leadership
Motivating and guiding multidisciplinary teams to
achieve marketing goals.
> Creation Tools (Adobe Suite)
Proficiency in graphic design software for the
development of high-quality visual materials.
Key Clients
BBTS (BB Technology and Services)
Ibama (Brazilian Institute of the Environment)
Government of Alagoas
Goiás Verde Alimentos (Bonare)
Dez Alimentos Ltda
IESB Brasília
Bom Futuro Group
Wehrmann Group