Claudia Gilman

As a senior marketing executive, I have a proven track record in driving growth for consumer goods, entertainment and services (B2B) in diverse markets, including the US and Latin America. With a master's degree in marketing, I've managed portfolios such as FOX/MGM's $310 million library, featuring iconic franchises like James Bond, Star Wars, Alien, X-Men, and Wonder Woman.

With extensive experience in both B2C and B2B businesses, I've achieved significant results, including driving a $10 million sales increase for the Biscuit Division at Kraft Foods and spearheading a $200 million new product pipeline for Planter's Peanuts. Co-founding Artisano, a gelato company in São Paulo, allowed me to apply my entrepreneurial skills, launching a new business from scratch.

At River Global, an international marketing consulting firm, I helped global brands successfully enter and expand across Latin American markets.

Currently, I lead marketing strategies for BRF Pet across Latin America — from launching and expanding brands in-market to developing go-to-market strategies, brand positioning, communication plans, digital initiatives, and commercial execution. BRF Pet is a division of MBRF.

My career is a testament to consistent sales growth, innovative product launches, and cross-market expertise. I look forward to connecting with fellow professionals and contributing to the continued success of the pet care and consumer goods industries.

— Areas of Expertise —

AI enthusiast | Integrated Marketing Campaigns | Global Brands

Brand Management | Digital Marketing | Entrepreneurship | Innovation