Clarissa du Plessis

Clarissa du Plessis – Curriculum Vitae Copywriter with Public Relations and Journalism Background Introduction Extensive writing experience. Former lifestyle journalist at Volksblad (Media24). Worked in public relations from 2012 to 2017, with experience as an account manager and writer. Experience as a platform copywriter, writing for online platforms, blogs, training modules, newsletters, social media posts, online banner copy, and Google Ads, as well as proofreading copy, and testing app user journeys. LinkedIn: https://www.linkedin.com/in/clarissa-du-plessis-13b3a44a/ Portfolio: https://www.clippings.me/clarissaduplessis TERTIARY EDUCATION North-West University (Potchefstroom) B.Com Business and Mass Communication -) PROFESSIONAL DEVELOPMENT Udemy.com courses (2019) Secret Sauce of Great Writing (New Edition) Drupal Tutorial: Drupal 8 Beginner to Advanced 3-Step Writing System: Blogging and Writing Secrets LinkedIn courses (2019) Design Thinking: Customer Experience Improve SEO for Your Website Script Writing for Nonfiction Video Storytelling for Advertising Campaigns Udemy.com courses (2018) Writing with Flair 2.0 GDPR Essentials – the first 5 steps Copywriting Secrets: Power Words That Sell & Persuade LinkedIn courses (2018) Making User Experience Happen as a Team Magento Community Edition 2 Essential Training Alison.com (2017) Diploma in Project Management Shaw Academy (2017) Diploma in Digital Marketing Ultimate Digital Marketing Programme Udemy.com courses (2017) Write to Ignite Copywriting: Master the Art of Persuasive Online Writing Writing Tools & Hacks: Copywriting/Blogging/Content Writing Killer Copywriting - 17 Crucial Copywriting Steps Secret Sauce of Great Writing Ninja Writing: The Four Levels of Writing Mastery WORK EXPERIENCE Freelance copywriter (Upwork and Fiverr) February 2020-Present Tasks I have worked on, to date, include the following:  SEO and blog copywriting  Social media copywriting  Proofreading and editing.  Long-form copywriting Content and Social Media Specialist at Mobelli & WOMAG (Paarden Eiland) September 2019 – January 2020 Tasks included the following:  Compiling social media guidelines and monthly social media reports.  Curating long form, blog, website and social media content for both brands.  Scheduling social media content via HubSpot and Hootsuite.  Loading content for websites via WordPress. Platform Copywriter at Mirum (Salt River) From mid-February 2018 to August 2019 Tasks included the following:  Writing for online platforms (including meta page titles, keywords, and page descriptions).  Loading content for websites on Drupal and CMS.  Compiling blog content.  Compiling and reviewing content for training modules.  Compiling and reviewing content for e-mail newsletters.  Writing social media posts (including promoted posts and lead gen posts), online banner copy, and Google Ads copy.  Proofreading app user journey copy.  Testing app user journeys.  Clients I have produced content for include: PPC Imaginarium Awards, Ergotherapy, Three Ships Whisky, 4th STREET wines, Bernini, Old Mutual, McDonald’s, Hunter’s Cider, EDGE, Extreme, Automobile Association of South Africa, Klipdrift Brandy, Bain’s Cape Mountain Whisky, Western Cape Government, and Sasol. Senior Copywriter at Flume Communications (Observatory) From August 2017 to February 2018 Tasks included the following:  Curating ad and social media copy for various channels (Facebook, Twitter, LinkedIn, and Instagram).  Strategic planning with social media community manager for social media content.  Providing creative input for campaigns.  Clients I have produced content for include: Old Mutual, and Club Med. Senior Writer at Eclipse Public Relations (Mowbray) From April 2016 to June 2017 Tasks included the following:  Strategic planning with account managers.  Writing press releases, advertorial and website copy.  Proofreading press releases and social media copy.  Additional experience: Account management; liaising with clients; attending client meetings.  Clients I produced content for included: Blok, Premier Hotels & Resorts, PriceCheck, UCOOK, LANCEWOOD, Vita Coco, Glamit, CyberCellar, Knight Frank, and Russian Bear. Public Relations Practitioner at GC Communications (Cape Town) From January 2012 – March 2016 Tasks included the following:  Writing press releases, advertorial and website copy.  Liaising with various wine & lifestyle media for publicity, media visits and coverage of events.  Organising new product drops to selected media.  Strategic planning with clients on various brands.  Working together with social media teams.  Clients I worked on included: J.C. Le Roux, Pongrácz, Grande Provence, Constantia Glen, Holden Manz, Strandveld Vineyards, Fitch & Leedes, Koo, and Royco. Marketing and Sponsorship Manager at Die Burger Suidoosterfees (Cape Town) Contract position From July 2011-December 2011 Tasks included the following:  Writing press releases, proposals, copy for website, and copy for festival program.  Managing marketing budget.  Online marketing on Facebook, Twitter, YouTube, and blog. JIP Editor (Volksblad) and Entertainment Writer, Sub-Editor (Bloemfontein) November 2004 – June 2011 Tasks included the following:  Writing articles for JIP (youth supplement) and www.jip.co.za.  Compiling weekly news for JIP (Free State and Northern Cape).  Assisted in organising Rockspaaider (band competition) and Dink-of-Sink debate competition.  Writing weekly entertainment news for Vrydag! Supplement (Beeld, Die Burger, Volksblad).  Writing bi-weekly movie reviews for Bloemnews. Older: Marketer at Die Burger Suidoosterfees (Cape Town) April 2003 – October 2004 Internship: Klein Karoo Nasionale Kunstefees (Oudtshoorn) January 2003 – March 2003