Clarice Kerubo Onyari

​ CLARICE KERUBO ONYARI​ Nairobi, Kenya | - |- ​ PROFESSIONAL SUMMARY​ I’m a strategic and decisive Marketing & Communications leader with 7+ years’ experience translating vision into action for high-growth agencies and global brands. With a track record of scaling marketing operations, optimizing delivery frameworks, and mentoring high-performing teams, I specialize in steering agency teams toward excellence across strategy, execution, and client satisfaction. I thrive in dynamic environments, drive continuous improvement, and foster relationships that move businesses forward.​ ​ CORE COMPETENCIES​ - Agency Operations Leadership​ - Cross-functional Project Management​ - Client & Stakeholder Management​ - Process Design & Optimization​ - People Development & Coaching​ - Integrated Campaign Execution​ - Strategic Planning & Performance Reporting​ - Budget Management & Resource Allocation​ - SOP Development​ - Remote Team Collaboration​ ​ PROFESSIONAL EXPERIENCE​ ​ Senior Account Manager & Client Service Lead​ AM Communications Ltd | Nairobi, Kenya​ Feb 2022 – Present​ - Led operations for multiple multinational client portfolios, aligning campaign strategies with business objectives while building efficient internal delivery structures.​ - Supervised a cross-functional team of 15, managing creative direction, timelines, deliverables, and resource allocation for global brands such as LG Electronics EA, Mars Wrigley, Minet, Faulu Bank, Old Mutual, Kenya Airways, and Yara.​ - Designed and implemented agency SOPs that reduced turnaround times by 30% and improved internal communication flow.​ - Created performance dashboards and reporting frameworks to monitor project health, team productivity, and client satisfaction.​ - Championed a culture of feedback and upskilling, improving team delivery consistency and confidence in client-facing roles.​ - Campaign Management: Spearheaded successful campaigns for top clients like LG Electronics EA, Mars Wrigley, Yara Kenya, and Pwani Oil, significantly boosting brand visibility, organic social media growth, and engagement. ● Skills Gained: Time management, coordination, prioritization,team collaboration, leadership, flexibility, and multi-tasking through back-to-back campaign execution. ​ Project Highlights​ - Maintained a 100% client retention rate across 2+ years through relationship building, transparency, timely execution of deliverables, proactive communication, and alignment with clients' marketing and business objectives.​ - Oversaw a 3-week cross-functional campaign for Mars Wrigley’s World Oral Health Day, coordinating 5+ partners and multiple media touchpoints, vendor management, and post-campaign reporting. - Designed and implemented a sustainable organic marketing strategy for LG East Africa across all business units, supplementing monthly PR activities and achieving continuous adoption. -Managed Yara Kenya social media accounts, achieving exponential organic growth and aligning communication with brand leadership in the agriculture industry. ​ ​ Public Relations Manager​ Business Plus Group | Nairobi, Kenya​ Jan 2019 – Dec 2019​ - Coordinated end-to-end PR operations for international trade exhibitions across 60+ countries, achieving 40% attendance growth and 29% increase in exhibitor lead conversions.​ - Created and standardized partner onboarding and PR workflows that enhanced consistency across global events.​ ​ Founder & Business Strategy Lead Ziva Hostesses Agency | Nairobi, Kenya​ January 2016 – Present​ - Scaled market share by 50% through strategic partnerships and automation in event staffing.​ - Co-developed an event guest management software (Soja Events) with a tech partner, adding a new tech-driven revenue stream. -Scaled operations to Ethiopia and Tanzania, leveraging our existing client base in Kenya, with the majority of our clients having replica editions of the same events in those countries. They lacked trusted staffing service providers with whom they enjoy existing relationships thus in depth know-how of preferred service delivery -Introduced complementary offerings within the event industry for additional revenue streams i.e. Lease of Label printers, laptops, tablets and TV Screens for use at Expos.​ ​ EDUCATION​ Bachelor of Mass Communication (Public Relations Major)​ Jomo Kenyatta University of Agriculture & Technology (JKUAT) | Class of 2018​ ​ ACHIEVEMENTS​ - Designed LG EA’s sustainable marketing strategy, adopted company-wide.​ - Drove 29% lead conversion growth in international exhibitions.​ - Maintained 100% client retention at AM Communications by leading with clarity and collaboration.​ ​ TECHNICAL TOOLS​ - CRM: HubSpot, Salesforce​ - Project Management: Asana, Trello, ClickUp​ - Social Tools: Hootsuite, Sprout Social​ - Analytics: Google Analytics, Data Studio​ - CMS: WordPress, Joomla​ - Office Suite: Microsoft 365, Google Workspace​ ​ LANGUAGES​ - English – Fluent​ ​