Claire Wamboi Waruingi

PROFESSIONAL SUMMARY Highly motivated , professional and eager to lend combined knowledge and skills to enhance business performance. Operates CLAIRE WARUINGI well in both individual and team capacities, leveraging seasoned work ethic to quickly adapt to different processes and drive company objectives. Resourceful and results-driven with a passion for growth and efficiency to meet company needs and increase service value. CONTACT EXPERIENCE--Nairobi, Nairobi 00100 Kenyan SKILLS • • • • • • • • • • • • • • Research Social Media Management Effective communication Time Management Problem Solving Emotional Intelligence Critial Thinking Organizational Skills Social Media (Consultancy) Dishi Limited, Nairobi, Nairobi • Created strategies to maximize reach and performance across multiple channels, including Facebook, Twitter, Instagram and TikTok. • Analyzed data from various social media platforms to identify trends and opportunities for improvement. • Developed detailed reports outlining the success of each campaign, including key metrics like ROI or CPA. • • • • • Recommended changes in strategy or tactics in order to optimize performance of campaigns. Maintained relationships with influencers in order to leverage their networks for promotional purposes. Adhered strictly to company guidelines related to ethical marketing practices when developing campaigns. Generated ideas for fresh content that would be relevant to current events or trending topics. Identified appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns. Content creator Negotiation Creativity Relationship Building Teamwork and Collaboration Leadership Skills LANGUAGES • May 2020 - Present English October 2021 - February 2024 Social Media Marketing Executive YellowMoon Markerting Ltd, Nairobi, Nairobi • Researched potential collaborations or partnerships that could benefit the client's business objectives. • Collaborated with marketing professionals to create effective messaging for target audiences across various channels. • • Liaised with marketing departments to create or contribute to social media campaigns. Analyzed audience engagement data, identified trends and developed strategies to optimize performance. Advanced • Swahili Advanced • • • • • • • Researched brands and products to create promotional content. Used social media platforms to market various goods and services based on brand partnerships. Generated monthly reports outlining performance metrics such as reach, impressions, engagements. Worked with creative teams to develop visual assets for social media platforms that enhance brand visibility. Managed accounts on Instagram, Twitter, Facebook, YouTube, TikTok and other popular networks. Created content for engaging posts and managed influencer marketing campaigns. Wrote and posted captions for content to connect with followers. May 2023 - November 2023 Social Media Marketing Specialist Sk8City Nairobi, Kenya. • • • • • • • • • Created content for various social media channels including Facebook, Twitter, Instagram, YouTube, LinkedIn and TikTok. Worked with the creative team to create eye-catching images and videos. Suggested new ways to attract additional viewers and increase engagement. Generated content ideas to engage target audiences and increase followers. Coordinated with internal teams to create visuals that align with brand standards. Published content that aligned with brand to build connections and encourage positive action. Maintained database of contacts for potential partnerships or collaborations. Conducted research on current trends in the industry to inform campaign developments. Collaborated with other marketing staff to integrate and complement marketing strategies across multiple sales channels. EDUCATION December 2021 B.COM in Procurement and Supply Chain Management Kenyatta University, Kenya April 2016 ICDL Institute of Advanced Technology, Nairobi CERTIFICATIONS • Digital Marketing 101 • Basic of SaaS Business Online REFERENCES Upon request