Claire Cadden

Claire Cadden Contact Info Gorgie, Edinburgh, EH11 1UA (- -Profile An efficient, organised Social Media Manager with experience in strategy development, content creation, digital marketing, campaign planning, implementation and analysis. A champion of social media tools and technologies, with a track record of creating and implementing successful social media campaigns. Abreast of emerging social media platforms and comfortable working closely with clients to develop and execute a proactive, social content calendar, managing all phases of digital marketing initiatives from concept through delivery and optimisation. With a positive attitude to helping brands grow and strengthen their social media presence while generating leads through both organic and paid advertising, I take pride in my ability to work across departments and look forward to bringing these skills into my new role. Relevant Employment Summary May 2021 to PresentLOCALBURGH Social Media Manager Apr 2017 to Mar 2020CHECKPOINT MEDIA Social Media Manager Oct 2016 to Mar 2017HUDSON GLOBAL RESOURCES Events Assistant & Social Media Officer May 2015 to Oct 2016DISH’D FOOD STORE Assistant Store & Social Media Manager Mar 2010 to Mar 2015THE WESTIN, MELBOURNE Restaurant Supervisor Key Skills Brand Management Hootsuite & Sprout Social WordPress Google Analytics Content Creation Microsoft Office Business Development Team Management Marketing Training & Education Google Analytics for Beginners – 2021 Foundations of Social Media – HubSpot, 2021 Diploma in Nutrition & Health Coaching – Institute for Integrative Nutrition, 2016 Scottish Highers – Boroughmuir High School, 2005 Professional Experience Social Media ManagerMar 2020 to Present Localburgh A local enterprise founded during lockdown to help support and champion local businesses in Edinburgh Responsible for creating and delivering multi-channel content across all central brand social media platforms (inc. Facebook, Twitter, Instagram and LinkedIn); Analysing social media trends to determine which campaigns are having the greatest impact; Creating eye-catching content to support press releases about the developments in the business; Allocating the limited social media budget to ensure content is optimised across each distinct channel; Capturing and analysing social analytics and best practices to better inform future social media campaigns; Running ongoing campaigns that adapt to the COVID-19 restrictions including the #EdinburghPubProject; ACHIEVEMENTS Shortlisted for the Creative Edinburgh 2020 Awards for Top Start Up; Successfully launched in lockdown securing mainstream media coverage and local council engagement; Created clear, engaging and consistent content and brand guidelines for social media, landing page and website; Capitalised on our successful launch by running an ongoing campaign promoting local businesses present on Localburgh across multiple social media channels including Twitter, LinkedIn, Facebook and Instagram with the latter achieving over 1,000 followers within 2 months with a limited budget; Worked closely with a graphic designer to create a consistent, brand image that could be reflected across all social media channels, following a YouGov survey stating that 64% of people wish to support local businesses post-COVID; Duty ManagerMar 2017 to Sep 2021 Sheraton Grand Hotel & Spa, Edinburgh Part of the Marriott Group, The Sheraton Grand Hotel and Spa epitomises Scottish luxury in the heart of the city. Responsible for onboarding and training all new One Spa receptionists, including providing brand training; Acting as Duty Manager to ensure the smooth running of the wider operations of the spa; Working across departments to maintain and set standards for a flawless spa experience for all guests; Monitoring and recording sales within the spa reception, preparing proposals to increase average daily sales; Organising rosters and holidays for all staff within my team; Liaising with colleagues to manage and distribute information within One Spa; ACHIEVEMENTS Promoted from Receptionist to Head Receptionist after my first year working for One Spa; Perfected my crisis management and remote team management skills when dealing with multiple, reactive rapid openings and closings of the facility during the Covid-19 pandemic; Commended by the General Manager for my calm handling of enquiries and complaints on One Spa social media; Events Assistant & Social Media OfficerOct 2016 to Mar 2017 Hudson Global Resources Worked in a variety of temporary roles in Australia prior to my return to Scotland. Across these, I drew upon my event management background and assisted multiple organisations in the day-to-day running of social media across Facebook, Twitter and Instagram. Working in organisations as diverse as publishing, sports, and banking, I was able to hone my skills in social media management and prove my ability to quickly adapt to new organisational brand styles. Assistant Store & Social Media ManagerMay 2015 to Oct 2016 Dish’d Food Store A venture through FMCG company Simplot, Dish'd was a premium frozen food store and online delivery service. Responsible for running a customer facing store including recruiting, onboarding, managing and training staff; Managing the stores’ social media across LinkedIn, Facebook and Instagram to maintain brand awareness; Aimed to increase product awareness, attract new customers, and retain existing customers through shared and paid-for social media campaigns; Working closely with the wider Simplot marketing team to coordinate in store campaigns featuring new products; Co-ordinating the logistics of online delivery operations whilst managing customer expectations; ACHIEVEMENTS Took on the responsibility of advertising Dish’d through social media following the downsizing of our marketing team, improving my social media management and marketing skills significantly; Introduced an Instagram account, contributing to company’s goal of appealing to a younger demographic. The channel subsequently gained 15,000 followers within three months; Worked closely with our Food Technician to secure 7 new products for the store in a limited 6-week window – this included conception, designing packaging, labelling, delivery and social media promotion. The coverage received across shared media resulted in a noticeable increase in demand for the products by customers when in store; Saved the company money by running online specials for food near expiration through Instagram and Facebook; Took over the Customer Service team, simplified the role and trained the wider staff to understand the position; Developed and implemented a training programme that resulted in reduced time and cost of food orders; Restaurant SupervisorMar 2010 to Feb 2015 The Westin Melbourne, Australia Part of the Marriott Group, The Westin Melbourne offers an enviable location in the heart of the city centre. Allegro restaurant offers a seasonal menu of contemporary Australian cuisine. Supervised over 20 staff in the main restaurant during breakfast, lunch and dinner services; Designed and formatted all menus to ensure the restaurant image aligned with the seasonal dishes sold; Opened and closed the bar and the restaurant, handled complaints, took all enquires and bookings; Cashed up, organised rosters and managed big events and breakfasts consisting of 200+ customers; Regularly cross trained in other departments when short staffed, proving my adaptability within the workplace; ACHIEVEMENTS Perfected my ability to manage a large team due to the consistent absence of a manager; Contributed to social media strategies across our Facebook and Instagram channels covering big events at the restaurant including weddings, parties, Christmas, New Years Eve, Melbourne Cup, and the Australian Open Finals. The positive response helped to boost the hotels’ profit and public image; Praised by HR and Senior Management for my ability to work under pressure and for my customer service skills; Became the main point of contact for staff internally due to my cumulative experience; Completed brand manager training to hone my business development and branding skills; Food and Beverage AttendantOct 2008 to Feb 2010 Sheraton Gold Coast Utilising my design skills to create weekly menus adhering to brand standards; Serving guests and taking their food and drink orders; Cashing up at the end of shifts as well as opening and closing the bar; Providing cocktail and coffee training for new starters;