CINDY JEFFREY
7524 S. 37, Lincoln, Nebraska 68516 | H: - |-
Executive Profile
Experienced non-profit executive passionate about translating organization's
mission into results. Expert leader and mentor skilled at bringing the best out of
individuals and teams. Results-oriented self-starting advocate with
entrepreneurial spirit. Insightful strategic planner accomplished at matching
program activities to organizational objectives. Skilled communicator. Adept at
multiple technologies, including remote team applications. Self starter who
thrives in a remote office environment.
Skill Highlights
Skilled in Developing and
implementing innovative
programs and products and
services.
Experienced in Building and
Nurturing Partner Relations both
In-Person and Virtually.
Highly organized, and successfully
manage multiple simultaneous
projects.
Self Motivated.
Strategic Planning and Campaign
Implementation Expert.
Accomplished Writer and
Presenter.
Quick Learner.
Adept at multiple technologies,
and quick to adopt new
applications.
Strong leader skilled in bringing
out the best in partners.
Expert communications
professional, experienced in
traditional and social media.
Core Accomplishments
Nearly 25 years' experience in:
Development and grants management. Managed more than $4 million in
grants for local and state efforts that promote injury-free and
tobacco-free lives.
Strategic planning and facilitation. Led various strategic planning
processes for both state and local efforts. Well-versed in translating
missions and goals into operating plans with clear objectives.
Organizational development and capacity building. Design and provide
technical assistance to community-based and non-governmental
organizations in the areas of media and policy advocacy, community
assessment, and process/outcome evaluation.
Policy development and analysis. Successful advocate for legislation and
ordinances. Well-versed in assisting state and local national
organizations to develop policy positions.
Advocacy work and constituency building. Extensive experience in
articulating issues in health and public education as they relate to public
health promotion.
Led policy advocacy campaigns that resulted in legislation key audiences
expected could not and would not succeed. As a result, Nebraskans are
protected from secondhand tobacco smoke in indoor worksites, and the
state youth smoking rate (9-12) has dropped from 34 percent in 1993 to 13
percent in 2015.
Conducted strategic planning to assess objectives, to engage
stakeholders and to perform critical policy advocacy planning.Prepared
and delivered training and mentoring on how to effectively advocate for
policy change, and how to be an effective media advocate.
Interpreted data, policy proposals, and legislation, and produced written
analyses and visual presentations for presentation and distribution to
diverse internal and external audiences.
Built and maintained relationships with elected officials, community
boards, non-profit leaders, the medical community, and local residents.
Developed and implemented community-focused engagement
programs.
Monitored legislation at state, local, federal and community levels.
Managed organization's web content and social media presence.
Established, developed, implemented, and managed advocacy tools,
including Voter Voice, communicating with more than 14,000 advocates.
Prepared resource materials for volunteers, partners and decision makers.
Professional Experience
Executive Director
Nov 1992 to Current
Health Education Inc. － Lincoln, NE
Managed both inbound and outbound marketing campaigns to generate
reach organization's objectives. Managed all social media programs,
including blogs, social networking applications. Presented on current
efforts to core audiences and the public at events.
Initiated and implemented all facets of multi-media media advocacy
including newsletters, websites, news releases, news conferences, paid
media, print, television and radio advertising.
Secured and relied on research to determine best course of action.
Engaged individuals, communities and organizations through multi-media
efforts, enlisting automation software where appropriate, including email,
growing an email list to 14,000 volunteers.
Provided technical assistance, assisting others in advocacy efforts.
Produced and distributed a wide variety of educational materials,
including blog posts, webinars, manuals, one-pagers and reports.
Consultant
Mar 2006 to Current
Various Clients － Various Locations
Provided strategic insight, analysis and recommendations for action
Instructor of Technical Writing
Aug 1997 to May 1998
University of Nebraska － Lincoln, Nebraska
Prepared engineers and ag tech students to communicate clearly in
writing as technology professionals
Reporter
May 1991 to Aug 1991
Hastings Tribune － Hastings, Nebraska
Re-established relationship with mayor of a regional community, where
connection had been previously severed.
Reporter
Beatrice Daily Sun newspaper － Beatrice, Nebraska
Built relationships with key sources.
Reported stories with clarity and precision.
Education
Jan 1991 to Jan 1992
Peer Coach
UNMC Great Plains Public Health Leadership Institute
Fundamentals of Evaluation, Certificate
Emory University
Sept. 2010
May 2009
Certificate
1999
University of North Carolina － Chapel Hill, North Carolina
Series of courses including Media and Policy Advocacy; Targeted Advertising and
Promotion; Creativity in Leadership; Managing State and Local Programs;
Tobacco Pricing Incentives; Tobacco Use Epidemiology, Surveillance and
Evaluation; Successful Practices for Designing Comprehensive Programs in
Tobacco Use Prevention and Reduction; and Clean Indoor Air Policies.
Master of Arts, Communications
1997
University of Nebraska-Lincoln University of North Carolina － Chapel Hill
GPA: Graduated with High Distinction. Tobacco Control Summer Institute
Communications Graduated with High Distinction. Tobacco Control Summer
Institute
Bachelor of Journalism
1991
University of Nebraska
GPA: News Editorial and History. Graduated with High Distinction. Completed
the Honors Program.
News Editorial and History.
Graduated with High Distinction. Completed the Honors Program.
Certificate
NU Public Policy Series, University of Nebraska Lincoln － Lincoln, Nebraska
Policy Seminar Series
Volunteer and Leadership Experience
Member, St. Joseph's Choir (Lincoln), March 2003 to present.
The State Chamber's Leadership Nebraska, Class IV Scholar, February 2010
to May 2011.
Great Plains Public Health Leadership Institute, Class V Scholar, July 2009
to September 2010.
Chairwoman, Tobacco Free Lincoln,-; member 1995 to present.
Volunteer, American Cancer Society, 1999-present.Volunteer, American
Heart Association, 2000-present.
Chairwoman, Partnership for Smoke-Free Nebraska, August 2006 to
present.
State Lead, American Cancer Society, December 2007 to January 2010.
Policy Advisor, American Heart Association Policy Committee, August 2010
to present.
First Congressional District ACT Lead, American Cancer Society, December
2007 to August 2009.
Variety of efforts, primarily grassroots activation.
Tobacco Task Force Chairwoman, American Cancer Society, January 2006
to present.
Volunteer, American Heart Association, 1999-present. Grassroots
activation and contacting elected representatives. Nebraska
Representative to Congressional Representatives, American Heart
Association, April 2009 to Sept. 2009.
District 2 Representative, (Lincoln) Community Forestry Board, 2004-Aug.
2005; At-large rep. Aug. 2005-Sept. 2010.
Chairwoman, (Lincoln) Community Forestry Board, August 2009 to
September 2010.
Member, Mayor's Parks Infrastructure Task Force, September
2005-December 2005.
Founding Member and Web Manager, (Lincoln) Citizens for Quality Parks
and Trails, February 2005-fall 2006.
Web Manager and Database Manager, Vote FOR Lincoln's Parks, spring
2006.
Communications Committee Chairwoman, SmokeLess Nebraska,-.
Coalition Chairwoman, SmokeLess Nebraska,-.
Member, Public Health Association of Nebraska (formerly Nebraska Public
Health Association), 1994-present.
Member, Society of Professional Journalists,-.
Awards
Buckle Up America Medical Award, Get It On! safety belt course.
American Coalition for Traffic Safety Inc., May 1994.
(National) Tobacco Control Leadership Fellow, Advocacy Institute,-.
Exemplary Dedication to Tobacco Control and Prevention, SmokeLess
Neb. and Tobacco-Free Neb., March 2000.
Dedication in Preventing Tobacco Use Among Nebraska's Youth. April 20,
2000, American Heart Association.
Award of Excellence 2000, Citizens for a Healthy Nebraska, November 2000.
Nebraska Tobacco Control Leadership Fellow, Advocacy Institute,-.
Patty Steele Memorial Award for Excellence in Public Advocacy, American
Cancer Society, Heartland Div., April 2005.
Honors
Phi Beta Kappa, liberal arts honorary society.
Kappa Tau Alpha, journalism honorary society.
Phi Alpha Theta, history honorary society.
