Cindy

CINDY HSU - (WhatsApp, LINE, iMessage)- 205 East 95th Street, 10D New York, NY 10128 PROFESSIONAL EXPERIENCES Corporate Strategy Director and Associate Producer Apr, 2013-Present AGP Agency New York New York City, USA & Other Major Cities - Managed classical musicians and companies to grow their brand in new geographic territories by developing strategies, establishing policies, creating processes, producing events, and building partnerships - Led team to a successful South England concert tour that achieved 150% ROI in a new market - Assembled dynamic production teams in 2 new locations by recruiting for new roles, clearly communicating objectives, mentoring team members, monitoring KPIs, and engaging with clients - Spearheaded Instagram strategy that grew organic followers from 0 to 10,000 in 10 weeks with no marketing spend - Consistently reduced production budget by 50% with careful financial planning, effective contract negotiation, and innovative approach - Sold out concerts in Carnegie Hall: Weill Hall and Stern Auditorium (New York), UBC Chan Centre (Vancouver), United Nations Day Gala (New York), and Tainan Cultural Center (Taiwan) Senior Decision Support Feb, 2016-Jun, 2017 LivePerson New York City, USA - Won LivePerson of the Quarter Award and nominated for the Award for two consecutive quarters - Acted as advisor to CFO to implement business best practices and maintain efficiencies cross-functionally with head of departments - Developed effective sales team management process that helped achieved LivePerson’s top Q1 sales - Liaised between senior management and sales team by improving team performance data accuracy and transparency; created weekly reports and live dashboards, evaluated sales rep MBOs against targets, conducted quarterly & year-end review with sales team - Analyzed historical sales and competitive benchmarks to establish pricing model; operationalized proposed model - Ad hoc analysis: sales seasonality analysis for Disney, sales pipeline velocity, profitability of new product offerings, sales rep performance, and profit-loss sensitivity analysis on new partnership Investment Banking Associate Director Jan, 2012-Jan, 2016 Avalon Net Worth New York City, USA - Focused on M&A, capital raise, and strategic advisory for consumer and fashion industry - Advanced from internship to Associate Director position after positive reviews for attention to detail, result oriented planning, and strong work ethic - Buy-side M&A advisory in pursuit of a $890 million fashion apparel retailer - Created merger models and performed financial and operational due diligence - Performed customer demographic analysis to identify new store locations with high profit potential and minimal revenue cannibalization - Sherson Group’s capital raise for acquisition of Nine West Group - Completed sell-side advisory for Portero, a leading online luxury accessory reseller, and its sale to CIRCA Jewels Management Consultant Nov, 2013-Apr, 2015 Matter Strategic Advisors New York City, USA - Provided corporate development advisory for companies in consumer, retail, and technology industry - Sale of a $200 million ticket reseller’s generic top-level domains (gTLDs) for $1.6 million; generated 102% ROI - Developed pitch presentation within first two weeks of joining the company that led to a successful sale of a brand license Sales Associate and Stylist Nov, 2008-Dec, 2011 Various Fashion Retail Stores: Club Monaco, Sarah Designs Jewelry, Boutique Jacob Vancouver, Canada - Achieved top sales in Canada, received star employee awards, and consistently exceeded revenue targets by 17% EDUCATION University of British Columbia Bachelor of Commerce with Finance Specialization 2011 Harvard Business School HBX Managerial Economics 2019 SKILLS AND INTERESTS - Languages: English (professional), Mandarin (professional), Hungarian (basic), Japanese (basic) - Interests: classical piano (Adam Gyorgy Piano Academy 2013), classical flute (UBC Symphony-) - Skills: Microsoft Office: Word, Excel, PowerPoint, Publisher, SalesForce, Capital IQ, email design