Cimberly Gonzales

CIMBERLY GONZALES       EXPERIENCE Independent Marketing Consultant, 2013 - Present Senior Executive, Business Development, Chambers Group, Santa Ana, CA- Vice President Business Development, Facility Group, Newport Beach, CA- Marketing/Business Development Manager, Paragon Partners, Huntington Beach, CA- Director of Marketing, Ultrasystems Environmental/Laguna Pacific, Irvine, CA 2003 - 2005 Marketing and Project Coordinator, Steton Construction, Brea, CA 1998 - 2003 Social Media Marketing & Management  Provided techniques that targeted social networks and applications to spread brand awareness and promote products and services.  Successfully created social media marketing campaigns to establishing a social media presence on major platforms, creating shareable content, advertorials and cultivating customer feedback throughout campaigns.  Managed social media planning for execution of marketing strategies and community management  Monitored online presence of company’s brand and engaged with users, strengthening customer relationships  Developed and executed brand awareness and online reputation  Researching and writing engaging content  SEO (search engine optimization) and generation of inbound traffic  Demonstrated proficiency in developing creative ideas and bringing them to life through storytelling and presentation  Oversee updates to social platforms, sites and applications and support live event coverage in social spaces  Experienced in: Google Business, Facebook, Twitter, Instagram, Pinterest, Linkedin Advertising  Providing marketing communication that employs a sponsored message to promote a product / service.  Delivering creatives and graphics to influence buyer behavior.  Create and manage PPC ads and monitor analytics  Affiliate marketing, management and publishing executive providing sales, advertising, lead generation, SEO and creative to generate revenue for merchants and retailers internationally. Website  Design and develop web pages, email marketing templates, landing pages and interactive elements.  Web development SEO best practices  Production, modification and maintenance of websites and web applications  Experienced in Wordpress, Yoast, Jetpack and other plugins  Responsible for writing engaging content for website and blog.  Responsible for editing graphics Marketing  Responsible for planning and executing the marketing plans  Managed the developed marketing collateral, including, brochures, newsletters, public relations campaigns, advertisements and other promotional materials.  Successfully planned the production of the firm’s visibility and participation at industry events and national conferences which resulted in new clients.  Contributed in developing successful marketing collateral for mail and trade shows.  Researches target markets as part of the development and implementation of an overall marketing plan.  Oversaw proposal preparation, coordination and production.  Provided extensive quality control/quality assurance reviews for client interviews, proposals, and SOQ’s  Supplied strategic direction and oversight in the assembly of RFQ/RFP proposals and presentations, coordinated all personnel, graphics and other requirements with marketing staff to meet established objectives, proposals and presentations deadlines. Strategic Planning  As part of the executive management team, developed a program to expand the firm’s services into different industries and market areas.  Responsible for implementing, reviewing and updating the Strategic Plan throughout the western US.  Developed a process to measure the success of the Strategic Plan.  Participate in development and successful implementation of the local office annual goals, marketing program, tactical action plans and budget, and report on those on a regular basis  Researched and planned strategic pursuits for new market entry into alternative delivery, transportation, energy, and federal programs. Project Management  Researched and evaluated potential development acquisitions.  Prepared owner agreements, submittals, change orders and RFI’s.  Presided over annual contract negotiations with clients at executive and managerial levels.  Responsible for personalized consultation for each account, provided quarterly and yearly portfolio review to customers.  Researched, authored and presented quarterly/yearly summaries and reports of regional operations directly to corporate Vice Presidents and Presidents.  Maintained job compliance with state and federal laws. Business Development  Established strong business development and networking relationships that contributed to annual sales between $5M - $10M.  Recognized for strategically positioning the firm to gain new clients in both public and private sector markets, capitalizing on design-build and P3 pursuits in excess of $500M.  Developed effective programs and presentations that demonstrated the firm’s added value which resulted in 100% client success rate.  Proven track record demonstrating an ability to recognize and capitalize on marketing opportunities which contributed to 100% company-wide increase in revenue and staff over three years.  Recognized for developing strong client relationships with industry leaders and member organizations by using vision and creativity to identify opportunities, develop sound strategies, and implement concepts that achieve results.  Identified and lead the development of project specific opportunity capture plans for strategic market sectors, including research and strategy development, go/no-go evaluations and quality control.  Successfully identified a win theme in the early stages of the proposal process through developing presentations and working with the project team on client interviews to successfully win projects.  Recognized for identifying a solid understanding of client operations, objectives and goals while applying tactical solutions to help them grow their business.  Supervised the production of business development support materials such as client focused qualification packages, proposals, brochures and presentation collateral while coordinating efforts with internal marketing team and project managers.  Researched and maintained client pipeline generation for the development and implementation of the overall marketing plan in order to meet sales and revenue targets. EDUCATION California State University, Long Beach, Long Beach, Ca Bachelor Of Science Degree In Business Administration And Marketing