CHUKWU TERESA CHINYERE
Ibadan, Oyo State, Nigeria
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PROFESSIONAL SUMMARY
Creative and results-driven Digital Marketing Specialist with experience in social media management, content creation, and paid advertising. Skilled in developing data-driven campaigns, boosting brand visibility, and using analytics to improve performance. Strong background in SEO, email marketing, and digital strategy with a passion for storytelling, brand growth, and measurable outcomes. Open to fully remote international opportunities.
PROFESSIONAL EXPERIENCE
Social Media Manager | Adedeji Adewole Consulting (Real Estate), Ibadan | Nov 2024 – Mar 2025
• Executed multi-platform digital campaigns that increased engagement and generated quality leads.
• Designed promotional content and videos using Canva and CapCut, strengthening brand presence.
• Managed and optimised Facebook & Instagram ad campaigns, increasing reach by 30%.
• Analysed performance metrics using Meta Insights and Google Analytics to refine strategy.
• Wrote high-converting ad copy and social captions to boost engagement and conversions.
Duty Continuity Officer (Broadcast & Digital Support) | Diamond FM Radio, University of Ibadan | Oct 2021 – Mar 2024
• Supported daily media production and live broadcasting operations.
• Assisted the digital team in crafting promotional content for online audiences.
• Scheduled and promoted programmes across social and digital channels.
• Developed strong communication, public-speaking, and coordination skills.
Freelance Digital Marketer & Content Creator | Remote | 2023 – Present
• Managed online brand accounts, improving visibility and audience engagement.
• Executed email marketing campaigns (Mailchimp, HubSpot) with improved open and click-through rates.
• Conducted keyword research and optimised blog/website content for SEO, boosting organic traffic.
• Created digital marketing calendars, visuals, and storytelling campaigns for diverse clients.
EDUCATION
B.Sc. Sociology (Second Class Upper), University of Ibadan, Nigeria (2018 – 2023)
CERTIFICATIONS
• Digital Marketing – HubSpot Academy (2025)
• Data Science & Analytics – HP Foundation (2025)
• Email Marketing – HubSpot Academy (2023)
• Data Processing – Classic Infotech (2015)
CORE SKILLS
Digital Marketing · SEO · Social Media Management · Content Strategy · Email Marketing · Facebook/Instagram Ads · Google Analytics · Canva · Copywriting · Video Editing · Campaign Optimisation · Branding · Data Analysis · Communication · Collaboration