Chrystialynd Johanna David Balingit

SCRIBE & R E H T A E L Janna Hi I’m Janna Social Media Manager VA TABLE OF CONTENTS Branding Goal Sample Content Demographics Objectives & Strategies Content Calendar BRANDING Font Header League Spartan Sub Header Libre Baskerville Body Libre Baskerville Disclaimer: Please note that the information provided above is based on my personal and initial analysis. BRANDING Logo Color Palette #AA8FA6 #CCB7C4 #E4CCC6 #FCE6BE Disclaimer: Please note that the information provided above is based on my personal and initial analysis. DEMOGRAPHICS Age 18-55 yrs old Gender Female Location California | North Carolina | Oklahoma | Michigan | Illinois Target Market Writers & Creatives | Students & Academics | Professionals & Entrepreneurs | Gift Shoppers & Collectors | Travelers Occupation Creative professionals entrepreneurs | Advertising | Public relations | Students Disclaimer: Please note that the information provided above is based on my personal and initial analysis. GOAL Establish Brand Awareness OBJECTIVES Grow followers by 10% within the next 3 months Optimize Your Profile for Discovery Post Engaging & Consistent Content Engage & Build a Community Increase Instagram/Facebook Story views by 10% in the next 3 months Post 2-3 Stories per day with a mix of behind-the-scenes, polls, and Q&A. Use trending music & GIFs to make content more engaging. Encourage followers to share your Stories SAMPLE CONTENT 1 Are you a morning journaler, setting intentions with the sunrise? Or do you prefer late-night reflections, capturing thoughts under the stars? 🌞 Drop a for morning journaling or a in the comments! ⬇️ 🌙 for night journaling #MorningPages #NightReflections #JournalingRoutine #LeatherJournalLove #ScribeAndLeather SAMPLE CONTENT 2 At Scribe & Leather, we believe every story deserves a timeless home. Our mission is to blend traditional craftsmanship with modern creativity, offering customizable leather journals designed to inspire. 📖 Handmade with Purpose: Each journal is crafted with recycled cotton paper, ensuring a smooth, eco-friendly writing experience. Built to Last: Waterproof and durable, protecting your words for years to come. Secure Your Thoughts: Featuring an elegant heart lock to keep your stories safe and treasured. 💧 ❤️ Whether you're journaling, sketching, or planning—your words deserve the best. Personalize yours today! #ScribeAndLeather #HandcraftedJournals #WriteYourLegacy SAMPLE CONTENT 3 A leather journal is more than just pages—it's a space for creativity, reflection, and growth. Here are some ideas to fill yours: 30 Creative Ways to Use Your Leather Journal! From daily reflections to travel logs, let your journal be your canvas for thoughts, dreams, and creativity. How do you use yours? How do you use your leather journal? Share in the comments! 👇 #JournalingIdeas#LeatherJournal #ScribeAndLeather#WriteYourLegacy #JournalInspiration SAMPLE CONTENT 4 INSTAGRAM STORY SAMPLE CONTENT 5 Ever wondered how our handcrafted leather journals come to life? Watch as skilled artisans transform premium leather into a timeless treasure—stitched, embossed, and finished with love. Every journal tells a story before it even holds yours. Like if you appreciate handmade craftsmanship! 📽️ Watch, love, and share! #ScribeandLeather #HandmadeWithLove #LeatherJournal #Craftsmanship #BehindTheScenes #MadeForYou Monday Tuesday 18 PHOTO POST: Our Brand Story 25 24 Content Calendar 5 Reasons Leather Journals Are Timeless & Meaningful 3 Ways to Customize Your Leather Journal – Personalization ideas. 3 Before & After: Personalizing a Leather Journal Cover 4 Handmade vs. Machine-Made Leather Journals – Explain the difference. 10 Best Seller Highlight:Show case your topselling product. 17 Customer Review: Feature a customer testimonial with their feedback. 11 FAQ Answer 18 Reels: Before & After Journal Pages Wednesday 19 Flatlay of Leather Journal & Accessories 26 How to Care for Your Leather Journal – Tips for maintaining leather quality. Feature a Customer’s Review or Story 5 12 Journaling Tips: Share a tip on how to start journaling. 19 Final Giveaway Push Thursday 20 Instagram Reel: What’s the first thing you’d write in a new leather journal? Ask Us Anything About Journals! 27 Friday Saturday Motivational Quote in a Leather Journal 21 Instagram Reels: Customer Unboxing & First Impressions 13 Gift Guide Post: Feature journals as great gift options. What’s Your Favorite Time to Journal? Morning or Night? 7 Giveaway Announcement: Win a Free Personalized Leather Journal! 14 Instagram Reel: How Our Leather Journals Are Made 23 Feature a Customer’s Journal Setup 1 28 Instagram Reel : Journaling Routine Time-lapse – Cozy writing session. 6 22 Lined or Unlined Journal – Which Do You Prefer? Sunday 8 Instagram Reel: POV: You Just Opened a New Leather Journal 15 Motivational Quote: Post a beautiful journaling-related quote 2 Limited Stock Alert 9 Product Showcase: Highlight a featured journal & its unique features. 16 Limited-Time Offer:Announce a special monthend discount. THANK U O Y