Chrystalla Pieri
Planet Earth | Email:- | D.O.B:- | Nationality: British
Personal Summary
A highly motivated individual with 6 years experience in online and digital marketing. A self-starter who can add value
to all areas of a company's marketing strategy bringing extensive knowledge to strengthen any marketing team.
Specialties: Product Marketing | Content Marketing | Growth Marketing & User Acquisition | SEO | PPC | Copywriting
Relevant Work Experience
MARKETING MANAGER | PROTO.IO | SAN FRANCISCO - REMOTE | OCT 2016 - PRESENT
www.proto.io
Duties include Product Marketing, Growth Marketing & User Acquisition, Social media growth strategies &
management, Email Marketing (including drip campaigns), Content Marketing, Copywriting, PR, Sponsorship &
Events Management, Blog growth strategies & supervision, user acquisition & retention, PPC, Product launch – plan
the launch of new products and releases and manage the cross-functional implementation of the plan. Product
positioning & messaging.
Results Achieved:
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Execution and measurement of experiments increasing webinar registrations by 188% and webinar
attendants by 198% with a conversion rate of 29%.
Design and execution of monthly promotions resulting in the purchase of annual plans with an
average conversion rate of 10%.
Design & execution of a year of review infographic which received 5.5k unique visits in just 2 days
organically by distributing to the right channels.
Designed & executed growth strategies which increased the organic traffic to our blog by 150%.
DIGITAL MARKETING | ACTION DIGITAL AGENCY | NICOSIA, CYPRUS | APR 2016 - SEP 2016
www.actiondigitalagency.com
Duties included Strategic Planning, Project & Account Management, Media Planning, Social Media Consulting,
preparation of proposals for new and existing local and overseas clients, Social Media Advertising, SEO, PPC, Social
Media Management, Email Marketing, PR, Copywriting, Content Marketing, Analytics, Landing Page Optimization &
Basic HTML/CSS covering the full stack.
Managed & worked on projects for the following clients: GAP, Armin Van Buuren, RadNet, UCLan University, Buy
Home Estate Agency, SaxoBank, Staroil, Ayia Napa Marina, Starbucks, H & M, Erasmus+ and more.
Results Achieved:
★ Increased the email newsletter open rate to over 30% from an industry average 10%.
★ Execution and measurement of experiments increasing signup conversion rate by 20%.
★ Designed and executed a Facebook Ad strategy which led to 19,662 unique website visits &
converting at a rate of 8% in a period of one month.
★ Implemented Ad campaigns across advertising channels leading to 294 leads, each lead has an
estimated value of €10,500.
DIGITAL MARKETING | FUNIFI | NICOSIA, CYPRUS | SEP 2015 - APR 2016
www.funifi.com
Duties included SEO, PPC, Social Media, Email Marketing, App Store Optimisation, PR, Copywriting, Content
Marketing, Analytics, A/B Testing, Landing Page Optimization & Basic HTML/CSS covering the full stack.
Results Achieved:
★ Increased the email newsletter open rate to over 50% from an industry average 14.1%.
★ Uncovered new growth channels driving over 5,000 unique visitors & converting at a rate of 10%.
★ Implemented Ad campaigns across social channels running in 20 markets and decreased the cost
per conversion by 72%.
★ Ranked website for 20+ keywords in top 10 results in 40 days.
★ PR research which led to a feature in TIME magazine.
ASSISTANT MARKETING MANAGER | 3CX | NICOSIA, CYPRUS | APR 2014 – AUG 2015
www.3cx.com
Duties included assisting in the coordination of the marketing department, website content management of 22
websites, SEM, SEO, Copywriting, Analytics, Traffic Growth, Landing Page Optimization & Link Building.
Results Achieved:
★ Delivered a 20% increase in website traffic for 6 websites in a period of 3 months through link
building and website localisation.
★ Improved organic search results in less than 2 months for 22 languages with several keywords
ranking in the top 10 search results on Google’s first page.
★ Analysed user behaviour and pushed for the site to be made mobile responsive which resulted in a
15% reduction on the bounce rate.
Education / Certifications
Google AdWords Certificate
BA English Language and Linguistics, 2009 - 2012, University of Wolverhampton, United Kingdom
Languages
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English
Greek
Software & Tools
Intercom,Google Analytics, Google Adwords, Google Search Engine Console, Microsoft Office, Google Drive, Web
Editors, Canva, MailChimp, SendGrid, YMLP, Facebook Business Manager, Twitter Ads Manager, Mixpanel,
Outbrain, Slack, SEMrush, WordPress, CyberDuck, AWR Cloud, Agora Pulse, CoSchedule, TweetDeck, App Annie,
Sensor Tower, Buffer.
