Christopher Stratton

Christopher Stratton Art Director--strattoncreative.ca An independent design professional with over 25 years of agency and freelance experience in graphic design for B2B, B2C, advertising and retail. Expertise includes developing branding, designing marketing materials, websites, and digital media campaigns. Core Skills • • • • • Tech Skills Adobe Creative Suite • InDesign • Photoshop • Illustrator Experience As the lead designer and art director at Lift Agency, I worked hand-in-hand with designers and clients to create compelling designs for many different platforms. My role was all about blending leadership, creativity, and clear communication to develop brand identities, marketing materials, and integrated campaigns for clients in across different industries. 2009-Dec 2024 Designer/Art Director Lift Agency Inc., Toronto, ON Brand development & identity Creative direction & strategy Web/email design Digital & print campaigns Storyboarding & concept development • • • • Cross-functional team collaboration Social media ads Retail design solutions Infographics & data visualization Figma Key Responsibilities Design & conceptualization: Created original concepts for marketing materials, including print and digital ads, brochures, banners, explainer videos, and more, ensuring alignment with client objectives and target audience. Infographics & data visualization: Designed visually engaging infographics and data-driven visuals for white papers, eBooks, presentations, and digital content, enhancing information clarity and audience engagement. Digital campaigns & web design: Developed landing pages, email campaigns, and social media ads. Cross-functional collaboration: Worked closely with marketing, copywriting, and development teams to ensure a seamless integration of design concepts into functional and visually impactful solutions. Clients included: Citrix, Sharefile, American Express, BlackBerry, Teradata, Pure Storage Christopher Stratton Experience- Designer Say What! Communications Markham, ON --strattoncreative.ca Collaborated closely with the Creative Director to conceptualize, develop, and execute a wide variety of creative projects for client-facing deliverables. Key contributions included: Concept development: Conceptualized creative ideas from inception to execution, ensuring all projects aligned with brand objectives and audience needs. Branding: Developed and refined brand identities, including logo design, color schemes, typography, and brand guidelines. Corporate magazines: Led the design of corporate magazines, collaborating with internal/external teams to ensure a professional end product that effectively communicated company initiatives, news, and culture. Direct Mail Campaigns: Created impactful direct mail pieces to increase customer engagement. Annual & quarterly reports: Designed and produced annual reports, quarterly reports, as well as concepts/graphics for annual shareholder meetings, focusing on clear communication, data visualization, and brand alignment. POS Materials: Created a range of Point-of-Sale (POS) materials such as posters, shelf talkers, and displays, enhancing retail presence and consumer engagement. Clients included: Crayola Canada, Hiram Walker, Bombardier Aerospace, Tesma International (Magna), Harry James Financial