.
.
Christopher Snelling
Chicago, Illinois
--
in/chris-snelling
chris-snelling.com
SUMMARY
With 17 years of experience as a marketer in leadership positions, I possess extensive expertise in leadership, marketing, and data-driven
strategies. I have successfully implemented an outbound sales frameworks and led cross-functional teams while managing extensive budgets.
EXPERIENCE
CEO / Founder
November 2019 - Present, Chicago, Illinois, United States
TopOut Group
• Implemented an outbound sales framework that generated $500K in initial revenue, leveraging data-driven techniques.
• Oversaw cross-functional teams ranging from 5 to 40 members, coordinating efforts to achieve targets while maintaining high operational
efficiency.
• Developed and executed strategic SEO plans for clients, resulting in a 35% increase in organic traffic within six months.
• Implemented a company-wide email marketing strategy, resulting in a 30% increase in customer engagement and 20% rise in sales revenue.
• Spearheaded the implementation of customer data platforms, consolidating data from diverse sources and boosting data accuracy by 30%,
which enhanced personalized marketing campaigns and increased customer retention by 20%.
• Launched and optimized a comprehensive paid media strategy, resulting in a 45% increase in ROI within the first six months using Google
Ads and Facebook Ads.
• Improved company revenue by 30% over two years by directing sales leadership initiatives, utilizing CRM software to track performance, and
implementing strategic sales plans.
• Led business development initiatives, securing a 30% increase in new partnerships within 12 months through strategic use of CRM tools and
targeted marketing campaigns.
• Launched a quarterly financial report system using advanced analytics tools, improving investor transparency and increasing stakeholder
engagement by 25% over a 2-year period.
• Drove company growth by 300% over three years by leveraging entrepreneurship to identify and capitalize on new market opportunities,
employing advanced analytics tools to track KPIs, and enhancing operational efficiencies.
Interim Director of Marketing
May 2020 - July 2021, Remote
Braid
• Coordinated cross-functional teams to deliver go-to-market plans, utilizing digital marketing and social media channels to achieve a 25%
improvement in brand visibility within the first quarter.
• Implemented data-driven KPIs, effectively optimizing marketing spend to achieve a 20% reduction in acquisition costs over six months
leveraging advanced data analysis tools.
• Collaborated with designers to strategically evolve brand image, increasing overall brand recognition by 25% over six months.
• Analyzed and monitored campaign performance using Google Analytics, leading to a 15% reduction in cost-per-acquisition.
• Leveraged customer insights to increase quarterly lead generation by 35% using targeted content marketing strategies and advanced
analytics tools.
• Increased marketing leads by 35% within six months through targeted digital campaigns and strategic use of marketing automation tools
such as HubSpot and Marketo.
• Streamlined landing page design efforts, achieving a 35% increase in conversion rates within the first quarter through A/B testing and the
deployment of targeted content strategies using Google Optimize and Adobe Creative Suite.
• Spearheaded the turnaround of the paid social strategy, leading to a 35% increase in ROI over a 6-month period by leveraging advanced
targeting techniques and automation tools.
VP of Growth Marketing
July 2017 - April 2020, Remote
Zume
• Fostered interdepartmental collaboration to streamline marketing operations, resulting in a 20% reduction in campaign execution time.
• Spearheaded a successful multi-channel messaging strategy that increased customer engagement by 35% over six months, utilizing tools
such as HubSpot and Marketo.
• Directed vendor management for multiple consulting and marketing agencies, enhancing productivity and reducing costs by 15% within a
year.
• Spearheaded the allocation and optimization of a $5 million annual marketing budget, achieving a 30% increase in ROI through strategic
campaign management and utilization of advanced analytics tools over a 12-month period.
• Spearheaded a comprehensive growth strategy that led to a 35% increase in customer acquisition within the first quarter, leveraging a
strategic mindset to evaluate and optimize multi-channel marketing campaigns.
• Directed global campaign management initiatives, leading to a 35% increase in customer acquisition over 12 months by utilizing data-driven
strategies and advanced marketing automation tools such as Marketo and HubSpot.
.
.
• Directed comprehensive competitive analysis leading to a 30% increase in market share by leveraging advanced analytics tools over a 6month period, resulting in actionable insights that optimized marketing strategies and drove acquisition.
• Developed and optimized marketing strategies by conducting in-depth statistical analyses, resulting in a 35% increase in customer
acquisition over a 12-month period using tools such as Google Analytics and Tableau.
Growth Consultant/Developer
June 2013 - November 2019, Chicago, IL
Freelance
• Increased client's online conversion rates by 45% over a six-month period through a comprehensive digital marketing strategy that
encompassed SEO, content creation, A/B testing, and social media advertising.
• Increased client engagement by 150% through targeted ad campaigns and strategic content planning across multiple platforms, leading to a
30% uptick in qualified lead generation within six months.
• Achieved a 40% increase in company visibility and revenue within the first year by leveraging Google AdWords campaigns and advanced SEO
techniques.
• Generated leads using targeted email campaigns and social media ads, increasing the client base by 35% in six months via A/B testing and
analytics tools.
• Spearheaded performance marketing campaigns using Google Ads and Facebook Ads, resulting in a 45% increase in lead generation over six
months while optimizing the cost-per-acquisition by 30%.
• Launched and optimized paid social strategies leading to a 35% increase in monthly user acquisition over a six-month period, leveraging
tools such as Facebook Ads Manager and Google Analytics to track performance and refine targeting parameters.
Marketing Manager
November 2015 - January 2017, Seattle, WA
Vreal
• Facilitated coordination between design, content, and analytics teams, improving campaign efficiency and decreasing launch time by 20%
through enhanced collaboration and workflow automation.
• Strategized and executed multi-channel marketing plans, increasing brand visibility by 30% and enhancing customer engagement through
targeted channels.
• Collaborated seamlessly with the head of marketing to strategize and optimize marketing campaigns, leveraging data analytics tools to
enhance ROI by 20%.
• Implemented and optimized multi-channel marketing campaigns, successfully executing strategies that increased lead generation by 35%
over a 12-month period using tools such as HubSpot and Google Analytics.
• Implemented best practices by developing a content calendar that increased publication frequency by 30%, boosting website traffic by 40%
within six months, utilizing tools such as Hootsuite and Google Analytics.
• Led a team of 5 marketing associates, providing mentor guidance that resulted in a 30% increase in campaign efficiency over 12 months using
tools such as HubSpot and Google Analytics.
Senior Project Manager
July 2012 - August 2014, (Remote) Seattle, WA
Creature
• Supervised and coordinated a 15-member remote team utilizing agile methodologies and communication tools such as Skype.
• Headed up web development team dealing with WordPress, custom HTML, and custom frameworks.
• Directed daily team stand-up meetings, resulting in a 15% increase in on-time project delivery by enhancing team communication and
troubleshooting efficiency for a 12-month, multi-phase technology implementation.
• Managed project budgets project budgets and effectively allocated resources for a portfolio of 15+ concurrent projects, overseeing a total
expenditure of $35M, while delivering within 2% of the projected financial plan.
• Directed a cross-functional team to develop and implement 10 new content concepts monthly, leading to a 25% increase in user engagement
and a 15% boost in organic traffic within six months using tools such as Trello and Asana.
• Spearheaded multi-million dollar project initiatives, optimizing budget management to achieve a 15% cost reduction over 12 months,
utilizing advanced project management software such as Microsoft Project or Jira.
EDUCATION
Bachelor's Degree: Anthropology
Minor in Information Technology • DePaul University • Chicago, IL • 2014 • 3.49
SKILLS
Strategic Planning and Execution, Leadership and Team Management, Brand Management, Digital Marketing, Data Analysis and Analytics,
Content Marketing, Communication and Presentation, Budget Management, Public Relations and Media Relations, Product Marketing,
Customer Relationship Management (CRM), Sales Alignment, Creative and Innovative Thinking, User Interface Design, Search Engine
Optimization (SEO), User Experience (UX), Cloud Computing, Project Management, Wireframing, Agile Project Management
.
.
Interpersonal Skills: Lecturing, Leadership
