CHRISTOPHER PAREDES
Cancun, Q.Roo, 77500
M: - | E:-
Profile
Experience
I am a travel and technology passionate. I love to write and help companies to connect and
engage with their travel audiences through storytelling. I also love to innovate and optimize digital
content. I am a person who live-and-love learning and improving my professional career and
personal life. I am a team player driven to achieve my personal goals, develop my skills and grow
altogether with the company’s in real terms with responsibility and honesty.
Content & Social Media Manager - Atelier de Hoteles
Feb 2018 - Present
Responsible for all digital content in websites, TV channels and Apps; Research and analysis of top keywords;
Analysis and optimization of websites according to bounce rate or other key metrics; Brand Content;
Responsible of corporate communication; Project coordination to improve websites and landing pages; Coresponsible of Social Media channels and strategies; Responsible of updating the Preferred Hotels channels
(Synxis/Sabre system); Liaison with IT team to improve quality and performance of websites; Ads copywriting;
Press Releases; Link building strategies.
I also participated in creating, developing and deploying the #Come2MexicanCaribbean campaign in
coordination with key players in the destination.
Content Audit Coordinator - Grupo Xcaret
August 2016 - Feb 2018
SEO optimization for parks and hotel websites, including updates, Research and analysis of top keywords;
Brand Content for parks and hotel; Content translation; Link building strategies across sites and blogs; Update
of website content; Responsible of Hotel Xcaret México Communication and Content; Parks and Hotel Projects
Coordination.
Web Content Editor - BestDay Travel
July 2015 – August 2016
Web copywriter focused on developing content for hotels and tours for BestDay, partners and affiliates
channels in Spanish and proofread/editor of written content in English. Editorial work for blogs and BesTrip
Magazine. Liaison with hotels and tours partners for product updates and ads copywriting. Responsible of
destinations content development for website landing pages and editorials.
Market Coordinator LATAM - HotelsCombined
August 2013 - May 2015
Develop the DetectaHotel.com brand in Latin America; Market and product and travel trends analysis to
launch campaigns; Work with the Business Development Manager to develop and increase any business
opportunity.
Responsible of the correct use of language of the HotelsCombined website to be localized for Mexico,
Argentina and Latin America; Work along with the SEM Department to develop and optimize the PPC
campaigns including keyword research and analysis; Analysis of leads and ROI statistics from affiliates in
order to support and develop strategies to increase ROI; Creative copy for PPC and PLA campaigns for specific
markets in Latin America; Copy for App Store, Google Play and Windows Store for apps; Responsible of all
external communication and CRM between clients and the company; Liaison between affiliates and possible
affiliates with the Business Development Manager; Coordination and participation in Tourism Fairs and Events
of the Latin American Team; Facebook management and analysis of insights.
Web Content Editor - PriceTravel
October 2009 – July 2013
Responsible to develop content of touristic products including hotels and tours; Responsible of the gastronomy
section of the Destinations project; Contributor in the blog/magazine of articles related to the tourism
industry; Proofreading and Edition of Copy published in the agency website; Coordination and communication
with external providers to develop content for new products; Direct contact with Product Department to
update content and develop content with commercial strategies; Continuous communication with hotels and
tours providers to follow up cases and information updates; Translations with a commercial or sales approach.
Education
Universidad La Salle Cancun
1999 - 2002
Tourism Business Administration (Unfinished studies)
Skills
Languages
E-commerce; Business development and project coordination; Creative and advertising copywriting;
Translations; Management skills; Photoshop basic; SEO Optimization.
English 80%; Spanish (Native)
**Work experience prior to October 2009 is available and suppressed from resumé as it is outdated.
