CHRISTOPHER JAN B. BENITEZ
115A Cairo St., Pasig Green Park Village,
Manggahan, Pasig City,-,-,-, http://christopherjanb.com
PROFILE
Prolific writer specializing in Content Marketing and Lead Generation
Updated with and currently implementing the latest Search Engine Optimization and web
marketing techniques on client sites
Currently seeking a managerial position in the Internet Marketing field
EDUCATION
College of Arts and Letters (2008 – present)
Master of Arts in English Studies: Anglo-American Literature
University of the Philippines Diliman
Bachelor of Humanities (2006)
Major in Philosophy
Minor in Fine Arts: Creative Writing (Poetry)
Ateneo de Manila University
WORK EXPERIENCE
Freelance
CONTENT DEVELOPER
October 2014 – Current
Write content for authoritative online publications promoting or mentioning the online businesses of
clients
Provide SEO-friendly, actionable, and high-quality web content that fit the business branding of clients
Design and publish websites according to the specifications of local business clients
Collaborate with and manage freelance writers to accomplish multiple content projects
Run website audit and provide suggestions on how to optimize site and content for search engines
Develop and run marketing plans and campaigns to help maximize the reach of online businesses to
their respective audiences
PortPrep
VIRTUAL ASSISTANT
September 2012 – October 2014
Develop and execute online marketing strategy to increase leads and drive profit
Conceptualize and write content for the blog; provide copywriting services for website
Build mailing list using e-mail marketing tools for lead generation
Build social media profiles and maintain online community
Promote website and other marketing assets to increase brand visibility
Run link building campaign to optimize target keywords in search engine
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Web Providers Dev. Pros., Inc.
EDITORIAL QA
April 2012 - April 2014
Edit training manuals to be used internally by customer service representatives for educating and updating
product knowledge
Compile and collate data researched by business analysts to be included on the training manuals
Apply revisions on site content about the different printing products using custom CMS
Write blog posts based off Content Marketing Strategy developed prior the beginning of the quarter
Create and implement lead generation campaigns to build mailing list and customer base
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Global Workforce
WEB MARKETER
August 2009 - February 2011
Increase traffic and revenue by promoting client sites using “White Hat” SEO techniques
Perform effective and up-to-date link building strategies
Coordinate with other team members in updating client sites and increasing their performances
Use analytics and webmaster tools in interpreting site data over a period of time
Perform other duties assigned by team leader
ESS Manufacturing Company, Inc.
TECHNICAL WRITING PRACTICE
August 2008 - August 2009
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Update the technical content of the technical writing project to incorporate new product information provided by the
customer
Communicate with the product developers and/or the information architects designated by the Technical Writing project as
subject matter experts (SMEs) for this product to ensure the technical information is complete and accurate
Ensure that their updates are in compliance with editorial and style requirements identified by the customer
Other duties as may be assigned by the superior
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Offshoring.com
SENIOR WRITER
June 2006 - February 2008
Conduct on-line research
Write website reviews, SEO articles and other related contents for the website
Come up with new topics
Compose copies, banners and gallery descriptions
Update blog postings
Proofread and edit articles
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PUBLISHED WORK
“The Adicolor Series 2006: Colored Individualities” on the Manila Times (April 6, 2006, C1)
“The way of Lira Luis” on The Sunday Times Magazine (April 9, 2006, Vol. 107, No. 181, B1-B2)
“There is still a virgin beach” on The Sunday Times Magazine (April 23, 2006, Vol. 107, No. 192, B5)
“A spectator’s notes on Earth Day 2006” on The Manila Times (May 8, 2006, C1)
“Cinematics: Coco Avant Chanel” on Status (August 2009, Issue 08, p. 23)
“WHAT HAPPENS WHEN…You Take Whey Protein?” on Men’s Health Philippines (October 2010, p.23)
PERSONAL REFERENCES
Mr. John McCann
Digital Marketing Consultant
Global Workforce
jpmc @ optusnet.com.au
Mr. Samuel Nam
Internet Marketing Expert & Offshore Management Executive
Digital Room, Inc.
sammynams @ gmail.com
Ms. Karen Kesteloot
Arts Instructor
PortPrep.com
portprep1 @ gmail.com
