Christopher Choong

CHRISTOPHER CHOONG KENG FAI NO 12A, JALAN USJ 12/1 SUBANG JAYA, 47630, SELANGOR MOBILE : - –- SUMMARY Started my career back in early 2013 as an admin in a corporate company. Further expanded my working experience to a different nature of business in 2014. With a creative background on visual designs, I pursued in hands-on commercial production. Emphasis on personnel and project management, managing budget for each commercial project. Working hand in hand with various producers and assisting them throughout the pre-production, production and postproduction. After that, I moved on to a different nature of business to explore new possibilities and challenging myself to understand the underlying factor of business, which is marketing. Landed myself as a marketing executive in Canon Marketing (Malaysia) Sdn Bhd. As time moved, I decided to venture into the brains of marketing which is product marketing. Throughout my time as product manager, I worked closely with the head of department in structuring the marketing strategies while managing the sales number. I had opportunities to learn market research and the 4P of marketing. With the goal of expanding my role horizontally, I ventured into different segments of consumer electronics. That’s where I had the opportunity to work as an assistant manager at In2 Marketing and Consulting. Assisting the manager of a marketing team handling IT clientele. In this role, I mainly manage the conceptualization of a marketing strategy for my clientele and delegate for execution while assisting my manager to manage the team. Then moved onto being in principal company ASUS Malaysia responsible of the brand marketing for the commercial line of notebook and desktop. Mainly focusing on growing the brand to tap into the B2B segment and I am with ASUS Malaysia till now. LANGUAGE • • Written – Bahasa Malaysia, English Spoken – Bahasa Malaysia, English, Cantonese, Mandarin SKILLS • • • • • • • Software skills – Editing (Adobe suite), Office (Microsoft Excel, Powerpoint, Word, Outlook), Sales force (SAP, RAMBO, KRONOS) Sense of creative vision and directions Self-motivating, self-management and independent when required. Coordination and macro managements Developed communication skills. Team player Adaptive to any working environment EMPLOYMENT HISTORY Jan 2013 – May 2013 Jan 2014 – Jul 2014 Aug 2014 – Dec 2016 Clerk at Malaysian Mega Galvanizing Industrial Metal Treatment Plant • Document housekeeping • Data entry with excel and SAP Production Assistant at Take Two Productions Sdn Bhd Commercial Production House • Liaison between client and production team • Budget allocation • Pre shooting arrangement and execution • On ground filming assistance and arrangement • Post shooting/production line up and follow up • Expenses claim and distribution Marketing Executive at Canon Marketing (Malaysia) Sdn Bhd Imaging Communication Products (ICP) Division – All Camera Products • Dec 2016 – Dec 2019 Manages post sales services like customer assistance and product sharing • Manages collaboration with universities for pre sales engagement • Arrangements, liaison and execution of camera events like launches, photography exhibition, competition and etc • Product training to end customers and dealer shopfront • Manages Canon Camera Malaysia social media • Creative design for all camera related collaterals Senior Marketing Executive at Sony Malaysia Sdn Bhd Digital Imaging Division – Compact Camera and Video Camera Products • • • • • • • • • • • • • Manages forecasting and budgeting for respected in charge products Market analysis for in charged products Strategizing product pricing and promotion Competitor study and analysis Head product launch directions Balancing market inventory and regional stock level Reports monthly to regional team on sales updates Manages sell in and sell out expectation of in charged products Simplification of reporting process for Digital Imaging team through excel formulas, pivot tables, macros and links Expansion to potential B2B business Sourcing of promotional materials and premiums Managing sales team expectation Maintaining a healthy rapport with camera dealers worldwide Aug 2020 – Mar 2021 Oct 2021 – Now Assistant Marketing Manager at In2 Marketing and Consulting Brand Activation Team – Lenovo Marketing • Strategizing marketing activities for client (Lenovo Malaysia) according to their targeted market group • Planning of marketing activities • Execution of marketing activities • Managing post marketing activities report • Liaison of suppliers and production crew • Budgeting and forecasting of marketing budget from client Assistant Marketing Manager at ASUS Malaysia Sdn Bhd Commercial Laptop & Desktop Segment • Creating, managing and follow through for marketing concepts and ideas for commercial B2B customers • Handling quarterly budget reporting and GTM plans • Monitoring budget spending by quarter and yearly • Delegating task to other marketing arms (channel marketing, event, digital marketing, public relation) to achieve a similar goal as set per quarter • Managing vendors budget request, expenditure compliance and claims per quarter • Working with various verticals sales team (GOV, SMB, Hybrid, ENT) to assist opening doors to new SI/VAR resellers, distributor or end users Assistant Product Manager at ASUS Malaysia Sdn Bhd Commercial Desktop & All-in-One Segment • • • • • • • • Managing N+12 product roadmap Maintenance product life cycle Competitor product and promotion analysis Sustaining continuous competitive market program / promotion Sales information (PSI) analysis Supply chain management Enhance and simplification of process workflow Liaison of distributor Product Manager (PM) EDUCATION Diploma: Broadcasting, 2010 Tunku Abdul Rahman College – Setapak, Kuala Lumpur Involved in various media such as advertising, photography and even writing for news. Participated in simple production for television media such as adverts and public service announcement Advance Diploma: Broadcasting, 2013 Tunku Abdul Rahman College – Setapak, Kuala Lumpur Exposed to detailed production involving various parties like producers, grip, lighting, wardrobe, art department and sound director. Exposed to new media which is animation using Adobe After Effect software. Brought into more detailed writing for media. Bachelor Degree: Journalism, 2013 Sheffield Hallam University – Sheffield, United Kingdom. Mainly focused on online journalism. Exposed to media propaganda and various propaganda theory. Learned various theory and methodology regarding writing on web. Partly designing own webpage as news web page. INTEREST Interested in creating opportunities and meeting new people. Besides that, a part of me is highly interesting in creative visually captivating materials hence I am self-trained in photography and videography. I would say my capabilities in using editing software are above average Outside of work, I am a outdoor person. Hitting the the gym, maintaining my diet, race cars and bikes on track, weekly riding convoy, football session, basketball session, rock climbing and many more things that gets me moving. I have great interest in getting my hand dirty which means I work on my cars and bikes on my own. I love fixing, repairing and innovating hence I am very practical approach type of person. I am also very family oriented so I spend a lot time with my family. All of my interest pretty much sums up that I really like to see the result of where I put my effort in. REFERRAL • • • • Loo Kah Kit, Head of Department Sony Malaysia Mobile: - (former manager) • • • • Lester Chong, Marketing Manager ASUS Malaysia Mobile: - (former manager) APPENDIX Various end-user centric tech sharing Virtual event with distributor indoor sales Partner tech sharing working with Distributor Education event supporting partners to generate leads Usage of SAP system for stock management Partnership initiation with Shell during Sony DIAP FSMC SRP SRP VAT D/M Invoice Price Fixed Cost Convert by FY Ave. TTM Fixed Sell-in Rebate Fixed Sell-in Discount Fixed Sell-thru Rebate Other Sell-in Rebate/incentive Sell-thru Short term TGT incentive Otheres (plz input title) D/N D/N Flexible Cost Convert by FY Ave. TTM Sell-in Target Rebate Sell-thru Target Incentive Cashback Market Development Fund Gift Compensation Otheres (plz input title) Otheres (plz input title) Otheres (plz input title) D/N/N D/N/N Bundle(SonyGoods) D/N/N/N D/N/N/N Unit MP Unit MP% For Adjustment SOMAS Convert by FY Ave. TTM Convert by FY Ave. TTM SEAP T/P SEAP T/P I/F I/F Duty Bundle(3rd Party) Other COGS Unit GP Unit GP% MFC LC USD % % LC % % % % % % % LC USD % % % % % % % % % LC USD % LC USD LC USD LC USD % % LC LC % USD USD % 3,-% 15% 2,967 6.6% 0.0% 0.0% 0.0% 0.9% 2.2% 3.5% 2,-% 0.0% 0.0% 0.0% 0.0% 0.0% 1.5% 0.1% 0.0% 2,-% 2,-,-% 0% 641 28.7%-% 3,-% 15% 3,144 6.6% 0% 0% 0.0% 0.9% 2.2% 3.5% 2,-% 0.0% 0.0% 4.8% 0.0% 0.0% 1.5% 0.1% 0.0% 2,-% 2,-,-% 0% 641 28.7%-% Excel simplification and data study Pivot table and chart creation Analysis of GFK data Various posters for company campaign Organizing various photography workshops for Canon customers Designing company website for mobile version Photo compositing / editing from stock footage Digital coloring for shoot board using Adobe Photoshop Screenshot of animation for TV Program (Loop) Using Adobe After Effect Compositing and green screen replacement with stock video, logo development and animation of logo for news video assignment using Adobe Illustrator and Adobe After Effect. Compilation using Adobe Premiere Pro. An animation opening montage done using Adobe After Effect spotlight and particle Graphics produced in Adobe Illustrator Short music video directed and edited using Adobe Premiere Pro Digital coloring and shading for shoot board using adobe Photoshop