Christopher Aldred

I am a Marketing Director with nearly 25 years of experience in B2B marketing. With over 20 years of progressive B2B marketing experience and a track record of driving strategic initiatives that align brand, sales, and revenue goals, I have expertise in a broad range of digital and traditional marketing tactics, ranging from trade shows and event marketing to comprehensive digital marketing programs for global organizations reaching tens of thousands of potential and existing customers. I have owned and managed a diverse MarTech stack for a portfolio of 8 businesses across North America, Europe, and Asia that included Hubspot (marketing automation), Salesforce (CRM), Wordpress (website CMS), 6Sense and Propensity (Account Based Marketing), InRiver Product Item Management (PIM) and more.

I am seeking freelance opportunities for organizations in need of either strategic or tactical marketing planning and execution. Key competencies include:

• Campaign Strategy & Execution – I have developed and managed both short term (product launch, market penetration/expansion, etc.) campaigns and ongoing marketing initiatives (lifecycle marketing, nurturing, etc.) and can serve as both a strategist and a tactician as needed. Key to my approach is helping to develop and monitor KPIs to ensure campaign effectiveness.
• SEO/AEO/SEM – I like to say that I have been there since the beginning of Google, and have consistently trained myself on all its ongoing intricacies and nuances. More recently, I have delved deeply into the world of Answer Engines and the Large Language Modules (LLMs) that inform them, and have developed strategies to ensure websites rank highly with this critical new technology.
• Website design and optimization (UX/UI) – During my career, I have launched or relaunched over 20 websites, and helped increase qualified traffic by a minimum of 250% as a result. I have over a decade of experience with Wordpress, and have also used Drupal extensively as well.
• Brand strategy development and execution  - I have extensive experience with brand positioning and proliferation in the market, including geographic and vertical expansion and market penetration. I have built several brands from scratch that have gained major market viability and have helped expand existing brand visibility and recognition to new markets and countries.
• Event Marketing  - I have extensive experience with trade shows, live events, and webinars, and can help with any strategic or tactical needs, from registration to “day of” execution.