CHRISTOPHER R. LAGOS
# -
_-
> linkedin.com/christopher-lagos
EXPERIENCE
SUMMARY
Account Director
Equipped with well-developed business
development and leadership qualities
positioning companies for success
DDB Group Philippines
~ 2015 - 2017
+ Manila
DDB Group PH is an integrated marketing communications and services
network that provides total business solutions to client partners
- Won and led localized communication efforts and organization
advocacies for the Miss Universe Organization
- Trained 3 reps to run projects interdependently with colleagues
- Managed 18 integrated campaigns in 6 months
- Escalated 105% revenue performance for PH’s biggest fast- food chain
- Averaged key clients' yearly spending to 35%
Adept to digital campaigns on SEO, ecommerce, web development, and
analytics
Seasoned freelance corporate and socials
event planner and director
Campaign Manager
Komli Media
~ 2013 - 2015
+ Manila
Komli Media is a real-time digital technology platform providing solutions
for display, mobile, video, search, and data-related areas
- Created and executed B2B display advertising campaigns - increased
conversion rates by 15%
- Spearheaded digital campaign management of local and regional
accounts by working closely with account sales and media agencies
- Served as clients’ resource and subject matter expert for critical online
media campaigns and Insights - improved contracts retention
- Reviewed and issue spotted 10+ high value contracts resulting in no
reported errors
PROJECTS
International Food Expo (IFEX)
~ 2014 - 2015
Dance Studio Owners Assoc.
~ 2017 - 2018
Senior Account Manager
BBDO-Proximity Philippines
~ 2008 - 2012
+ Manila
BBDO-Proximity is a full service marketing communications agency
- Created and managed integrated 360 advertising campaigns for
PHP50M client - PepsiCo
- Facilitated end-to-end digital and brand activation programs of pitchbased and retainer accounts
- Mentored 3 team members accountable to local campaigns
- Managed the selection and awarding of outsourced suppliers and
partner influencers
Account Manager
+ Remote
Content Contributor & Media Relations Liaison
- Generated more than PHP 3M worth of
earned media, prompted superb number of
business matching and sales conversions
+ Remote
Project Manager for Programs & Events
- Supported 900+ members, promoting to
studio owners' increased enrollment &
student retention
Cultural Center of the
Philippines' Performance
Festival 2015
~ 2014 - 2015
+ Manila
Content Contributor & Talent Coordinator
- Increased audience traffic, and heightened
literature awareness
Branders.com
~ 2004 - 2007
+ Manila
Branders has one the largest selection of instantly customizable
promotional items in the United States
- Registered USD60k+ gross margin and USD100k+ goods sold in three
months across the US market and territories
- Consistently delivered and retained customers with decreased return
rate
www.enhancv.com
EDUCATION
BS, Sports Science
University of the Philippines
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