Christine
Walsh
Digital Design Director & UX/UI Designer
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christineashleydesigns.com
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Work Experience
Owner, Principal UX/UI Designer
CHRISTINE ASHLEY DESIGNS, INC
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AS BEAUTY GROUP
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AS BEAUTY GROUP
JAN 2020 - DEC 2021
NEW YORK CITY, NY
Led and executed two new branded site redesigns for Laura Geller and Julep Beauty
Designed multiple e-commerce assets including homepage banners, landing pages, and
Product Listing Page/Product Detail Page imagery
Drove the design evolution of our branded emails for a better customer experience
Worked closely with our Creative Director and photographer to bring brand elements
to life through imagery
Retouched and optimized imagery for digital platforms including web, social, and video
UX/UI Designer
DREAMBRANDS, INC
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JAN 2022 - JAN 2024
NEW YORK CITY, NY
Led a Digital Creative Team of 9+ designers on all creative initiatives in the digital
ecosystem for Cover FX, Bliss, Laura Geller Beauty, Julep Beauty, and Mally Beauty
Managed and owned the execution of all Digital and UX/UI-focused designs, mockups
and wireframes including but not limited to Amazon Storefronts, brand websites, apps,
landing pages, campaigns, email creative, and digital innovations
Interpreted data and made appropriate recommendations and designs based on findings
Established and managed digital brand guidelines and creative output for in-house
design team and outside agencies
Created and organized high-volume creative calendar and workflow for entire company
to ensure efficient delivery of creative projects
Partnered with photographers and art directors for product and model photo shoots to
deliver branded imagery to all digital platforms
Senior Digital Designer
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JAN 2024 - PRESENT
CHICAGO, IL
Transform websites into branded, user-centric experiences for small and large businesses
Complete full website redesigns, including any necessary digital rebranding, customized
to a client’s specific and unique needs
Perform UX audits of client websites to determine how to improve user experience and
identify ways to ensure high-converting results
Recent notable projects: Website Redesign for Toys“R”Us, Digital Rebrand for Bliss
Director of Design, Digital
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Skills
DEC 2018 - JAN 2020
PHOENIX, AZ
Built all brand guidelines, design system and messaging for the Mdrive brand
Designed and constantly optimized the user experience for Mdrive’s Shopify website
Defined and designed the Dreambrands website to showcase their portfolio of brands
Utilized various apps (ex. Crazy Egg) to understand user behavior
Crafted over 40+ automated emails and flows to continue brand messaging, encourage
loyalty, and increase conversions
Created the graphic art and package design for two new product launches
Design & UX
Full Website Design
Website Redesigns
Email Design
Landing Page Design
Wireframing
Mockups
Prototyping
Mood Boards
Photo Retouching
Style Guides
User Flows
UX Interviews & Testing
Marketing
Email Marketing
Content Creation
Branding
Copywriting
Toolbox
Figma
Sketch
Photoshop
Illustrator
Shopify
Crazy Egg/Hot Jar
Education
Certified
UX Professional
Baymard Institute, 2024
Certified
UX/UI Designer
CareerFoundry, 2019
B.A.
Environmental
Studies
Stonehill College, 2012
