Christine L. Pohland
-
EXPERIENCE
CSPohland
Marketing Specialist
January 2018-Present
With a focus on lifecycle marketing I have successfully collaborated with new/established businesses to create a strong global brand
image, company based message, effective international campaigns and digital content creation that has led to an increase in traffic,
conversions and sales.
Marketing
●
●
●
●
●
●
●
●
●
●
●
●
Generate valuable and engaging digital copy/content for international campaigns including websites/emails/blogs/newsletters
that attracts and converts target groups
Create successful international brand image through visuals and story for new clients including business names, logos,
messaging, etc.
Increased online traffic up to 40% (tracked via Google Analytics)
Major event coordination for global conferences (including IBC and NAB)
Improve global website optimization by understanding and utilizing SEO best practices to reach desired markets and audiences
Solid experience with B2B, B2C and Saas marketing
Manage, create and implement social media strategies with clear KPI’s and success metrics
A strong grasp of Web Analytics, A/B Testing
Highly skilled in building communities on Facebook, Instagram, Twitter, LinkedIn, YouTube and other distribution channels
Develop strategies and tactics to get the word out and drive qualified traffic through the door
Strong understanding of current market trends
Design and build websites via WordPress (currently only providing this service pro-bono for non-profits/charities)
In addition, I have combined my vast marketing and human resources experience to join forces with startups on full cycle recruiting
efforts to build long lasting teams full of happy employees (companies with happy employees outperform their competitors by 20%).
Human Resources Specialist
January 2018-January 2020
●
●
●
●
●
●
Full cycle recruiting
Focus on employee engagement including creating and managing LMS and training platforms
Collaboration on drafting policies and procedures within Human Resources and Business Operations
High increase/focus on employee retention rate
Streamline the hiring process (e.g. improved cycle from 37 days to 25 for high level developer roles)
Improved employee satisfaction results by 30% in first quarter of company wide new employee engagement plan
Clevertech (New York, NY)
Talent Acquisition/Employee Relations (People Operations)
March 2018-March 2019
●
●
●
●
●
●
●
●
●
●
●
●
Recruit for all levels of technical roles (Junior to Tech Lead) including a broad range of tech stacks
Conduct interviews for company wide open reqs (primarily technical roles)
Build solid pipeline of candidates, including those available for short notice start dates
Draft/send offers and contracts to all new hires
Complete onboarding process, including first day virtual orientation via video conferencing
Promote employee relations/positive company culture for all employees (this is important as everyone is remote)
Create/maintain internal training programs, ranging from learning new tech stacks to leadership trainings
Conduct 30/90/long term check-ins with current employees
Train new employees on the HR team
Work with the Founder and CEO on brainstorming how to improve recruiting/employee relations
Maintain/clean up internal database to provide accurate reports
Manage daily stand-ups with the recruiting team
Abra (Mountain View, CA)
Recruiter/Coordinator/Executive Assistant to CEO
November 2016-January 2018 (January 2018-March as remote contract role)
●
●
●
●
●
●
●
●
●
●
●
●
Recruit/schedule interviews for company wide open reqs
Administer various human resource plans and procedures for all company personnel; assists in the development and
implementation of personnel policies and procedures; prepares and maintains employee handbook and policies and procedures
manual
Full life cycle recruiting and on-boarding for new employees
Create and upload job postings to multiple job boards
Continue to improve the hiring process by reducing Hiring Managers interview time and average time for candidates to accept
Met and exceeded scheduling quarterly goals for candidates
Work with third party vendors to maintain employee benefit programs and inform employees of benefits
Established positive working relationships with Hiring Supervisors, Project Managers, and Superintendents
Coordinate meetings and events for the CEO and executive staff members
Plan domestic/international travel for CEO and executive staff members
Create operational processes and practices that drive efficiencies for the leadership team and organization
Provide a strong link between the CEO’s office and other departments within the company, and between the company and
external parties, as a representative of the CEO in dealings with both internal and external communications
Silver Lake Partners (Menlo Park, CA)
Administrative Professional
May 2016-November 2016
●
●
●
●
●
Extensive calendar scheduling
High detail travel coordination
Arrange and participate in investor, partner, and strategic business meetings, conferences and negotiations; take minutes,
provide advice, and conduct follow-up correspondence
Actively enable the efficiency of project and business operations.
Enable team communications, management leadership, and strategic planning
TVU Networks (Mountain View, CA)
Manager of Administrations / June 2015-May 2016
Human Resources / June 2015-May 2016
Executive Assistant to CEO /June 2013-May 2016
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
Create operational processes and practices that drive efficiencies for the leadership team and organization
Conduct research, analyze and interpret information, problems and proposals to ensure objective and complete information is
provided to the CEO for decision making
Develop and maintain highly productive and strategic external relationships and partnerships for the benefit of the organization,
many of whom are direct relationships of the CEO
Oversee and manage a wide variety of highly prioritized projects
Arrange and participate in investor, partner, and strategic business meetings, conferences and negotiations; take minutes,
provide advice, and conduct follow-up correspondence
Create executive communications and presentations for a number of internal and external forums
Coordinate meetings and events for the CEO
Provide a strong link between the CEO’s office and other departments within the company, and between the company and
external parties, as a representative of the CEO in dealings with both internal and external communications
Deliver organizational support to the CEO, helping to ensure action items, deadlines, and deliverables are completed
Actively enable the efficiency of project and business operations. Enable team communications, management leadership, and
strategic planning
Create executive summaries and brief the CEO daily and/or weekly on specific issues and projects
Champion and drive efforts across the organization to improve team effectiveness and contribute to making our client a great
place to work
Maintain staff by recruiting, selecting, orienting, and training employees
Ensure planning, monitoring, and appraisal of employee work results by training managers to coach employees; scheduling
management conferences with employees; hearing and resolving employee grievances; counseling employees and supervisors
Work with a third party to maintain employee benefit programs and inform employees of benefits
Maintain the work structure by updating job requirements and job descriptions for positions
Administer various human resource plans and procedures for all company personnel; assists in the development and
implementation of personnel policies and procedures; prepares and maintains employee handbook and policies and procedures
manual
Robert Half International (New York, NY, Plano, TX & Palo Alto, CA)
Lead Administrative Coordinator
February 2011-June 2013
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
Lead administrative coordinator, office manager and primary support person for 14 Staffing and Account Executive Professionals
Assisted with internal hiring including, but not limited to; sourcing, recruiting, and interviewing
Directly supported and assisted Regional Vice President with Regional projects, reports, trends, budgets, goals, etc. (this includes
strategizing on how to meet/surpass quarterly goals)
Ensured all company policies and procedures were properly implemented and accomplished at branch/regional levels
Point of contact and primary support for the Branch Manager, District Administrative Coordinators and District Operations
Specialists.
Managed administrative professionals in the region including; trainings, mentorships, projects, deadlines, etc.
Administered the full on-boarding and post-offer process including new hire paperwork
Calendaring for RVP and multiple Staffing and Account Executive Professionals while managing a group calendar of CTO
Received high volume phone calls as well as responded to emails received from clients and concerned party members without
fail
Direct point of contact for all vendor calls and administered property management issues
Maintained an inventory of all office supplies, office equipment and postage. Ordered additional supplies as required
Conducted market research and in turn assisted in making important business decisions
Distributed information, as assigned, to the Staffing and Account Executive Professionals. This would include, but not limited to,
corporate/district roll-out information, branch scorecard information, reports per RVP/Branch Manager’s request, CTO reports,
etc.
Worked with upper management to plan branch functions (e.g., meetings, open houses, office events, etc.)
Assisted in all aspects of budget management, including building reports in Excel, preparing monthly and quarterly budget
summaries, track spending, data entry into budget sheets, etc.
Monitored budgets and accounts payable charges, including research and reallocations as needed
Processed expense reports and invoices, A/P and internal staff payroll, and ensured proper coding; handled accruals as well as
amortizations
Assisted with a variety of projects including performance reviews, job descriptions, compensation grids, marketing mailers,
preparing report binders, managing research of recruiting data, etc.
Provided technical training on new software to Regional Manager, Branch Manager, as well as entire office staff
Robert Half International (New York, NY)
October 2009-February 2011
Staffing Manager (Promoted from Sales Support)
●
●
●
●
●
●
Recruited and maintained employee retention including; interviewing, evaluating, managing, and career guidance
Managed business development and grew clientele by marketing company services for temporary and temporary to full time
staffing solutions
Marketed to clients via telephone as well as conduct in-person meetings with key managers to senior-level executives
Selected qualified employees to fulfill clients open job positions and maintained ongoing contact with clients as well as
temporary employees
Resolved any customer service issues quickly and efficiently to maintain the highest level of customer satisfaction
Uncovered additional opportunities through contact with employees on positions and clients to grow business
Amalgamated Bank (New York, NY)
October 2008-October 2009
Mortgage Loan Administrator
●
●
●
●
●
●
●
●
Applied payments for commercial mortgages
Set up and prepared daily end-of-day proof for general ledger on the subsidiary system
Reconciled general ledger accounts
Prepared commercial mortgage loans for commitment and closing, including the funding of the loan
Processed escrow activity for mortgage loans on system
Processed escrow disbursements and set up amortization schedules
Processed satisfactions and assignments of loans, including delinquent loans
Verified all loans maintained current necessary insurance coverage
North Valley Bank (Eureka, CA)
August 2006- July 2008
Business Banking Loan Support (Promoted from Customer Service Representative)
●
●
●
●
●
●
Performed clerical tasks related to boarding and processing loans and payments into bank system
Ensured all documentation necessary for completion of loan package was acquired/logged and met compliance
Monitored accounts and records for payment accuracy and timeliness while posting fees and late charges as appropriate
Balanced accounting and provided explanation for deviations
Performed account reconciliation
Maintained complete and accurate logs
●
●
●
●
●
●
●
●
Called back and recommend corrections as appropriate to ensure accuracy
Updated files and records such as appraisal and insurance according to established procedures
Researched loan and credit activity for internal and external customers while making adjustments if necessary
Drew distribution of loan proceeds for customer
Opened accounts including certificates of deposits, IRA’s, checking and savings
Notarized
Ran a variety of reports such as flood and credit for loan officers as needed
Worked with customers personally to resolve any questions or concerns
EDUCATION
California State University (CSU), Dominguez Hills: Bachelor of Science in Applied Studies/Business/Business Administration
SOFTWARE
Knowledge in: Google Analytics, SEO, Multiple Marketing Campaign Management Tools, WordPress, Adobe Suite, Numerous
Branding Design Tools, Microsoft Office Suite (primarily Excel, Word, Outlook, PowerPoint), Google Suite (including admin access),
LMS Systems, Salesforce, ERP/Odoo, Slack, Fidelity, Greenhouse, Horizon, FFIEC Geocoding System, iAquire, Lexis Nexus/GIS, PCI
Whiz, Flood Wiz, Application Extender, Navigator, MicroJ Plus and many many more!
