Christine O'connor

Christine O’Connor-linkedin.com/in/ckoconnor- christineoconnor.contently.com PASSIONATE AND PROLIFIC B2B CONTENT WRITER & MARketer Helping Technology Companies Tell Engaging Brand Stories Combining the skills of a journalist and marketer, expertly manage all phases of the B2B content marketing lifecycle, including research, writing, design, distribution and measurement. Proven track record creating compelling content across media and audiences, from long-form thought leadership to social media. Apply creative and strategic thinking to skillfully translate big ideas into engaging brand stories. Skillfully manage project stakeholders, including subject matter experts and agencies. Comfortable working independently and collaborating with global teams in a remote environment. Copywriting | Social media management | Demand generation | Paid media Email and direct marketing | SEO writing | Blogging/article development | Digital marketing Professional Experience Lumen, Broomfield, CO 2019-present Enterprise technology company Concept and create work that pushes boundaries and makes our campaigns stand out. Provide engaging brand-building and lead-generation copy ranging from web pages and display ads to blogs, paid social campaigns, infographics and more. - Key contributor to Lumen’s Silver award-winning B2B Marketing Team of the Year 2021 (B2B Awards) - Spearheaded a blog development program for marketers complete with templates, copy guidance and SEO best practices - Achieved a 24-point increase (-12 to 12) in NPS via web page optimization - Wrote a paid Twitter demand-gen ad that achieved a .54% CTR UL, Northbrook, IL 2017 - 2019 Global public safety company Content Manager Integral member of the content team, overseeing copy direction for digital content experience (ul.com/perspectives). Skillfully developed thought leadership content on trending topics to drive brand awareness with new audiences and support UL’s investment in content marketing. Collaborated with subject matter experts, marketers and creative team to determine conceptual and copy direction for digital experiences and online and offline branding and marketing. Led development of high-level branding and awareness copy for launch of global content experience platform. Created organic, paid social media and digital ad campaigns that consistently exceeded industry benchmarks. Conceived internal communications plan to encourage organic content marketing adoption across UL. Key member of project team nominated for companywide excellence and innovation award. IBM, Chicago, IL2006 – 2017 Global technology and innovation company Worldwide Content Marketing Manager, IBM Data Science2016 – 2017 Promoted to broader role to bring extensive marketing insight, product knowledge and innovative thinking to digital and social content development. Develop and implement strategies and plans across touchpoints, targeting enterprise analytics leaders seeking solutions to business challenges. Focus on creating, publishing and amplifying unique assets that accelerate demand by aligning with personas, pain points and buying stages. Created and grew social media presence for data science community, including Facebook/Twitter/LinkedIn channels. Coordinated CrowdChat that produced 60M impressions from 1.6K Twitter mentions in 24 hours. Initiated customer testimonial project, acquiring 100+ customer responses for integration into branded content. Christine-Two Content Marketing Manager, IBM SPSS Predictive Analytics2015 – 2016 Owned content strategy, creation, delivery, and performance for all online and offline assets to support IBM predictive analytics portfolio. Translated complex topics into engaging and relevant content. Managed branded social media accounts. Collaborated with product marketing, sales, and product management to identify content needs. Drove $9.5M+ in validated lead revenue with multi-channel content marketing campaign based on a single asset. Researched and adopted free design tools, improving social media presence and post engagement without impacting budget. Grew Twitter following 30% through targeted original and curated content relevant to core target audience. Partnered with publishers, agencies, and business partners to develop content positioning IBM as the vendor of choice for predictive analytics software. Team Lead, Content Strategy IBM Business Analytics2013 – 2015 Led team of high-performing writers in content ideation and creation to support multi-product enterprise software portfolio. Assigned projects based on writer expertise and availability, provided mentorship and feedback, conducted team brainstorming sessions, and participated in performance reviews. Transformed traditional B2B copywriting team into skilled content strategy / marketing group that applied innovative approaches to projects. Reduced content portfolio 25% by coordinating audit of 1.5K+ marketing assets across 4 brands. Spearheaded content marketing strategy for high-profile IBM Watson Analytics product launch, managing $500K content budget, coordinating agency proposals, and providing oversight of creative teams. Senior Marketing Writer, IBM Business Analytics2009 – 2013 Created broad spectrum of marketing content for multiple enterprise software products. Partnered with global product marketing teams and campaign managers to transform messaging into persuasive, brand-appropriate content on deadline. Played key role as writer / editor for product launches. Contributed to organic web response growth, increasing web visits 19% and registration 12%. Supervised conversion of 100+ assets to IBM brand standards following new company acquisition. Edited more than 30 marketing assets for product launch ahead of schedule and under budget. Direct Marketing Specialist, IBM SPSS Software2006 – 2009 Developed email and print marketing campaigns, including landing pages, postcards, letters and inserts. Coordinated list acquisition, printing and mailing for direct mail packages. Wrote direct response packages, emails, and catalogs that increased campaign effectiveness and response rates. Authored team creative brief, enabling writers, designers and stakeholders to collaborate more effectively. . Education Marquette University, Milwaukee, WI, B.A. in Journalism Technical Skills WordPress | Hootsuite | Slack | Canva | Teamwork | Zoom | Google Docs | SharePoint | Teams