Christine Mendis ACIM (Marketing-UK), CIMA (UK - Passed finalist)
Address
Telephone
E-mail
Date of Birth
Gender
: 195/2 Colombo Road, Ja-Ela, Sri-Lanka
: - (M)
:-: 12 December 1977
: Female
OBJECTIVE
Being a digital marketer, seeking a growth opportunity to expand my career horizon, which
enables utilization of skills, experience and competencies gained through professional
qualifications and experience.
CAREER GOAL
Performing an unparalleled leadership role in digital marketing discipline whilst being a
strategist and par with state-of-the-art of tools and technologies to create maximum business
value.
KEY SKILLS AND COMPETENCIES FOR BUSINESS VALUE CREATION
SEO
White Hat SEO methodologies
Online reputation management
Keyword selection and evaluation
Compiling meta tags for procedure pages
articles and YouTube videos
Site content auditing
Basic HTML
Project Management
Social Media Marketing
Manages social media channels
Develop a social media strategy and set
goals
Plan content and delivery
Develop and manage competitions and
campaigns
Researches and monitors activity of
company competitors
Preparing project proposals and budgeting
Team management
Client account management
Quality management
Marketing
Email marketing, e-newsletters
E-commerce web applications
Social media campaigns
Segmentation analysis
E-campaigns for branding
Formulating digital marketing strategy
Competitor analysis, tools methodologies
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EXPERIENCE SUMMARY
Possess over 17 years of experience in digital marketing discipline performing various roles such as
Project Manager, Social Media Marketing, SEO team leader of which 10 years were in BPO sector,
managing small and large scale projects for Australian, US, and Canadian clients. The experience gained
in this area together with the exposure to IT, web technologies, digital marketing and web research
helped me to accomplish significant achievement in terms of client satisfaction, client profitability
increase and good performance rating from employer.
PROFESSIONAL QUALIFICATION AND EXPERIENCE
Associate member of the Chartered Institute of Marketing (ACIM) – December 1997
Passed finalist of the Chartered Institute of Management Accountants UK – May 2004
EMPLOYMENT HISTORY
Ekwa Marketing - https://www.ekwa.com/ (Worked to US time schedule)
This is a Canadian based well-established digital marketing and SEO service providing company
catering to US, UK Australian, and Canadian clients. Has been working for this employer for 6 years
and 3 months, handling various positions in SMM, SEO and Quality assurance (content) web site
audits.
Social Media Marketing Manager March 2016 to October 2017 (3rd Role) – 1 year and 7 months
Create marketing and social media campaigns and strategies, including budget planning,
content ideation, and implementation schedules
Manage all social media channels such as Facebook, Twitter, Pinterest, Google + and
Instagram
Build and execute social media promotions, FB and Instagram advertising, and conversion
strategies
Responsible for market research, benchmarking, and audience identification to help
influence future strategy
Research and evaluate potential new social media platforms
Proofreading and editing of social media content
Report weekly on social media performance and engagement metrics
Coordinate banner creation with the writers and designers,
Management of promotions and social ad campaigns
Inter-department coordination with the web design, customer services, and content writing
teams.
Manage junior staff and educate other staff on the use of social media and promote its use
within your company (in-house roles)
Client Services Team Leader and Social Media Specialist 2013 to March 2016 (2 years and 9
months). – Current employer (2nd Role)
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Duties and Responsibilities handled:
Keyword analysis (using programs such as Keyword Discovery, Word tracker, Google
AdWords, and Keyword Planner)
Competitor analysis – Reviewing top competitor sites for target keywords. Checking
optimization techniques applied, analyzing backlinks and outbound links and the strategies
they have used to gain traffic
Worked on client SM profile optimizing, scheduling, FB and Instagram advertising, SM content
checking.
Performing on-page and off-page search engine optimization Page 3 of 5
Using ethical white-hat, on-page and off-page SEO techniques to produce high rankings for
numerous keywords.
Developing, generating and interpreting statistics for month end reporting using Google
Analytics.
Website audits (content) – thorough check to ensure that ALT tags, Meta tags, site content
adheres to the standards for effective SEO.
Review sites creation and optimizing social media/review sites
NAP clearing Project Management
Develop and implement social media strategies
Ensure social media strategies implemented within the set budget, scope, time and quality
Team Management
Manage a team of 5 client coordinators and overlooking tasks of 36 clients
Team performance evaluation
Training new recruits for SEO and client relationship management Competencies gained:
Ability to manage expectation of about 36 clients with a 5 member team
Ability to manage multiple projects at a given time
Comprehensive understanding of keyword ranking and how search engines work
Research and identify new methodologies and apply changes in Google algorithm
Quality Assurance Engineer - Web Content, July 2011 to July 2013 (2 years) – Current employer
(1st Role)
Developing and implementing SEO and social media strategies from the ground up for clients in
competitive niches such as Dental, Dermatology, Lawyers, Plastic Surgeons and Lawyers in US and
Canada.
Duties and Responsibilities handled:
Carrying out web content audits to ensure compliance for SEO and rankings
Propose solutions to improve SEO performance
Full website content audit
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DataqPro
Project Manager- BPO Operations - April 2010 to July 2011 (1 year 4 months)
DataqPro is an Australian based data processing and market research company with its back office
operations in Sri Lanka and was involved in Project Management (Initiating, Planning, Executing, and
Monitoring & Controlling) of all Data processing activities between Australia and Sri Lanka liaison
office.
Duties and Responsibilities handled:
Analysis of data processing projects (surveys & questionnaires) for feasibility, costing, staff
allocation and work allocation.
In charge of quality assurance and making sure client specifications are strictly adhered to
Research into data processing competitor and carrying out competitor analysis.
Managing the day-to-day operational aspects of the projects assigned.
Monitoring all work in accordance with schedules.
Coordinating work for and providing direction to staff to complete deliverables.
Group ADP Pvt Ltd
Project Manager (BPO Projects) – June 2005 to April 2010 (4 years 11 months)
Group ADP is an Accounting and Data processing consultancy BPO with offices in Colombo, London &
Melbourne. Worked on BPO projects for clients such as Deakin University, Australia War Memorial,
Monash University, Pacific Micro, Department of Health and Human Services (Aus), Department of
Health Victoria and many other small to large scale companies.
Duties and Responsibilities handled:
Designing & Implementing strategic plans for the company for achieving process
improvement and BPR.
Maintaining of social media and reputation management profiles.
Main Coordinator for all data processing and marketing activities between the Colombo office
and the offices in UK and Australia.
Project Management (Initiating, Planning, Executing, and Monitoring & Controlling) of all Data
processing projects.
In charge of quality assurance of all the projects and making sure client specifications are
strictly adhered of the output files before submission to the client.
Involved in monitoring activities of the web development team with regard to maintaining
company web sites, quality checking of the web designs, management of domains, hosting,
online file folder registrations, renewals and upgrading.
Recruitment, selection, training and staff appraisals.
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Overseas Exposure
As part of the Business Process Restructuring system study and process evaluation, I was sent to the
office in Australia for a period of 4 weeks in the year 2006 and again in March 2008 for a period of 5
weeks.
IC & CS Software Solutions (Pvt) Ltd
Head of Marketing – April 2003 to June 2005 (1 year 2 months)
Assistant Manager Marketing – May 2000 to April 2003 (3 years)
Is a Sri-Lankan based IT / Software solutions and Web Designing services to local and international
clients.
Duties and Responsibilities handled:
Involved in preparation of short term and long term strategic marketing plans for the
company.
Conduction of market research and forecasting.
Sourcing of prospective clients locally and internationally.
Organizing of promotional activities, drafting of brochures, advertisements, reviews for
magazines and liaising with advertising agencies.
Customer relationship management and customer analysis.
Quality and client specification checking of the websites designed and developed by the
company
Planning, organizing and implementation of company workshops & training, appraisals &
evaluations and brainstorming sessions.
Overlooking the activities of the Marketing Executives.
Interests and Voluntary Services
Involved in voluntary work for fund raising projects for the Parish church, poor families,
orphanages and victims of floods.
Travelling & sight-seeing
Photography
Reading
Poetry
Music
REFERENCES AVAILABLE ON REQUEST
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