Contact-om
www.linkedin.com/in/chiraevans
(LinkedIn)
Top Skills
Event Management
KOL Management
Web Design
Languages
French (Professional Working)
English (Native or Bilingual)
Indonesian (Native or Bilingual)
Honors-Awards
Christine Evans
Storyteller & Image-Maker
Jakarta Metropolitan Area
Summary
A passionate storyteller and image-maker. Having over 17 years
experience in marketing communication, PR, content creation and
branding for lifestyle brands and media in Paris, Shanghai, Jakarta,
and Bali.
Specialities: Indonesia Market, Public Relations, Marketing
Communications, Media, Community Management and Branding.
Interests: Wellness, sustainable living and travel, women's
empowerment, and gender equality.
Best Woman Proposal
Postgraduate MBA Scholar
Experience
Evans & Co
Founder
April 2020 - Present (5 years 2 months)
Jakarta, Indonesia
Women-led boutique agency for Marketing, Branding, and Public Relations
services. Specialized in lifestyle and hospitality industry.
Alaya Hotels & Resorts
Copywriter
March 2024 - March 2025 (1 year 1 month)
Bali, Indonesia
Handle most of the writing documents for Alaya Hotels & Resorts, including the
newly launched Arnalaya Beach House, Damara Village Ubud, and Alaya Bali
properties.
Ghost Restaurant & Bar
Public Relations Consultant
February 2024 - June 2024 (5 months)
Bali, Indonesia
Page 1 of 5
Act as a consultant for the brand's launching marketing and communications,
specifically in handling public relations. Successfully introduced Ghost Kitchen
& Record Bar to local market through media relations and press events.
Indonesia Tourism Development Corporation
Commercial and Tenant Relation Advisor
September 2023 - March 2024 (7 months)
Indonesia
Acting as an advisor for The Nusa Dua, managed by ITDC, serving as the
tenant relations point of contact for over 30 hotels, a museum, a golf course,
an outdoor playground, two event venues, and more.
Additionally, I was responsible for generating revenue and expanding the
market beyond hotel guests, targeting more international audiences as a
commercial advisor.
Organising two signature events and assisted in one global event in Bali and
North Sumatra.
Boutique Bars
Head of Marketing
March 2023 - June 2023 (4 months)
Bali, Indonesia
Working closely with the corporate team and CD to manage 5 brands based
in Bali and Hong Kong, including introducing Amici by Enrico Bartolini in Bali,
Maggie Choo's in Hong Kong, and Iron Fairies.
SCOP3 Group
Account Director
September 2022 - January 2023 (5 months)
Bali, Indonesia
SelfMade
Marketing Specialist
January 2020 - December 2022 (3 years)
Indonesia
The Orient Jakarta
Cluster Marketing Communications
September 2021 - September 2022 (1 year 1 month)
Jakarta Metropolitan Area
Page 2 of 5
Managing the PR and Marketing strategy for the group (1 hotel & 4
restaurants), such as The Orient Hotel, Caspar Jakarta, Furusato Izakaya and
Smriti, and reported directly to the owner.
Eight Treasures Group
Senior Marketing Communications Manager
May 2021 - September 2021 (5 months)
Jakarta Metropolitan Area
Manage all communications, brand messages, and identity as well as
partnerships with targeted and relevant markets and clientele for the group.
Handling 5 existing outlets and to re-brand and opening 4 new outlets and
brands.
Potato Head Family
1 year 2 months
PR & Marketing Indonesia
September 2019 - April 2020 (8 months)
Greater Jakarta Area, Indonesia
Handling PR and Marketing Indonesia for the group, which includes Potato
Head Beach Club Bali, Kaum (Bali & Jakarta), Ijen, Three Buns, Katamama
Suites, and the newly launched hotel, Potato Head Studios and Tanaman
Restaurant.
Public Relations Consultant
March 2019 - September 2019 (7 months)
Jakarta, Indonesia
Act as Public Relation Consultant for Potato Head Family Bali specialised in
Indonesia market.
Alila Hotels - Two Roads Hospitality, Asia
Entertainment & PR Manager
December 2015 - December 2018 (3 years 1 month)
Denpasar Area, Bali, Indonesia
Leading the PR, Marketing and Creative team for Alila Seminyak hotel, Studios
at Alila Seminyak hotel and Seasalt restaurant.
Corto Moltedo
Press Assistant
January 2015 - April 2015 (4 months)
Paris Area, France
Page 3 of 5
Managed in-house and email marketing to global press, consumers, and
bloggers and to attract more Asian customers for Paris' showroom.
LASH Magazine
Editorial Assistant
April 2014 - February 2015 (11 months)
Curated visual and contents and successfully generated new younger readers
in France and Southeast Asia.
MVP SHANGHAI
Public Relations (Part-Time)
September 2014 - November 2014 (3 months)
Shanghai City, China
Promoted MVP lifestyle weekly events through online channels.
Emanuel Ungaro
Showroom Assistant, Emanuel Ungaro Pre-Fall 2014 Collection
January 2014 - January 2014 (1 month)
Supporting the sales and marketing team of Emanuel Ungaro Paris on Paris
Fashion Week showroom to present the collection to VIP buyers and press.
Fashion Hill Asia
Co-Founder / Creative Director
March 2013 - October 2013 (8 months)
Leading the creative and content team of the company as well as working
closely with the co-founders and investors.
Femina Group
Beauty Editor for Dewi Magazine
January 2011 - March 2013 (2 years 3 months)
Curated editorial and advertorial contents for its monthly printed issue and
website (dewimagazine.com) as well as managing the brand's events.
Kompas Gramedia Group of Magazine
1 year 4 months
Fashion & Beauty Journalist for Kawanku Magazine
February 2010 - November 2010 (10 months)
• Developed and managed ideas for fashion and beauty biweekly editorials
• Formulated strategies and ideas to approach new clients and maintained
advertisers
Page 4 of 5
• Supervised reporters and contributors in fashion and beauty department
• Successfully created more than 10 new rubrics to engage more clients and to
attract new younger readers
Beauty Editor
August 2009 - February 2010 (7 months)
• Generated high-end beauty contents and organised in-house events related
to beauty
Education
International Fashion Academy (IFA) Paris
Master of Business Administration (MBA), Global Fashion
Media · (2013 - 2014)
Universitas Indonesia (UI)
Bachelor of Arts, Indonesian Studies · (2005 - 2009)
Page 5 of 5
