Christina Thiele

CHRISTINA THIELE - |-| christhiele.com SKILLS Experienced, driven and highly creative visual/graphic designer with substantial art direction experience ranging from creating concepts through production for print and digital [social media and web]. Proven ability to successfully manage multiple projects through efficient utilization of both internal staff and external resources. Mastery of Adobe Creative Suite and WordPress. PROFESSIONAL EXPERIENCE Freelance Art Direction and Visual Design | (2017-Present;-) Conceptualized, art directed and designed digital graphics for websites and social media and print collateral [brochures, sales sheets, annual reports, white papers and catalogs] for the following agencies/clients: AdPeople [Dell], Creative Kong [Zimmer Spine, Seton Hospital], Williams Design [Trew Marketing, Texas Monthly Custom Publishing, Snap Kitchen], T3, The Think Tank [Dell, Mobil], SolarWinds, Planview and National Western Life. Senior Art Director | Well+Done Design, Austin, Texas | -) •D esigned and developed original, visionary and highly creative brand identities, social media and web graphics, print collateral, advertising campaigns, packaging, direct mail, signage, merchandise, pitch decks, event themes and collateral, mood boards, logos and multiple-page books for a variety of clients. •R outinely exceeding client expectations by focusing on and gaining understanding of client needs and goals and translating them into creative ideas and solutions. •C onceptualized, designed and produced 2015 Whole Kids Foundation campaign comprised of more than 90 pieces used to raise awareness and funds throughout Whole Foods Market stores globally. The one-month campaign raised more than $3.7 million through register fundraising, scan-back donations and special events, more than the total raised during the previous 3 years. Senior Art Director | T3, The Think Tank, Austin, Texas | -) • Conceptualized and art directed collateral, including direct mail and monthly catalogs each with a circulation of over 3 million, for the Transactional Sector of Dell Computer’s Small & Medium Business Direct Mail Division (formerly Catalog Division). • Managed 12 to 18 active direct mail and catalog projects per quarter, each involving multiple versions. • Managed jobs through all stages of production from concept presentation through production, editing and pre-press. • Streamlined and implemented processes to improve production efficiency and quality control, which enabled the Dell catalog team to exceed client goals and, as a result, receive client-sponsored bonuses. • Art directed location and studio photography. Identified and maintained product photography guidelines. • Enforced strict brand guidelines. • Negotiated vendor pricing. Creative Services Manager | Hoover’s Inc., Austin, Texas | -) •M anaged creative services department including a team of approximately 10 design and production personnel. •M anaged the annual budgeting, scheduling, production and printing of seven 500+ page book titles. •C reated and implemented project management processes and schedules for design, editorial and production departments that not only allowed Hoover’s to meet book publishing deadlines for the first time in many years but also minimized the use of contract staff thus allowing projects to stay within budget. •O versaw the design of various marketing pieces including postcards, catalogs and banner ads. •N egotiated pre-press and printing for numerous large print projects. EDUCATION/TRAINING Texas State University, Bachelor of Fine Arts (BFA), Graphic Communications General Assembly UX Design Bootcamp Course