Christina Southern

CHRISTINA SOUTHERN Sales and Marketing Professional Profile Hi, my name is Christina, and I am a sales and marketing professional with over fifteen years of direct sales experience, with expertise in cold-calling, lead generation, and relationship building Work Experience Political Landslide, At Scale- --Coeur d'Alene, ID 83814 2022 Present Education 1992 Marketing Consultant As a freelance marketing consultant, I proactively engaged small to medium-sized businesses through cold outreach to conduct in-depth needs analysis interviews. I then developed comprehensive marketing strategies, which I presented as proposals to clients, ensuring alignment with their goals and budgets. ABC/Fox Nexstar- University of Montana 2006 Account Manager Proactively engaged small to medium-sized businesses through cold calling to conduct comprehensive needs analyses, defining marketing goals and budgets. Subsequently developed, presented, implemented, and monitored tailored marketing strategies to drive client success. National Federation of Independent Business 2020 Skills Engaged registered voters through door-to-door surveys, leveraging a provided smartphone application for accurate data capture and efficient route management. Ensured high data integrity through systematic recording. Freelance Work https://www.linkedin.com/in/chris tina-southern-mt Coeur d'Alene High School Political Canvasser 2021 Cold calling Membership Representative Drove revenue by selling NFIB memberships (minimum $500 value) to small businesses through targeted B2B sales calls, educating owners on critical policies and mandates impacting their operations, and managing the full enrollment-to-payment cycle. Montana Lil's Casino / The Owl Cafe Lead Generation 2018 relationship building 2020 - Casino Attendant/Bartender Server/Cashier Leveraged extensive customer service and team leadership skills in diverse roles within the service industry, including server, bartender, and casino management Sierra Solutions Networking Sales Representative/Sales Manager leadership Time management problem solving - Drove direct-to-consumer sales of an environmentally friendly all-purpose cleaner in residential neighborhoods. Promoted to Sales Manager within one year, where I recruited, onboarded, and managed numerous new sales agents over a 10-year tenure. Additionally, I chaired bi-weekly training sessions, coaching on objection handling, leveraging client references, and effective closing techniques to consistently enhance team performance.