Christina Nicholson

PROFILE INFO As a former TV journalist, my ability to communicate complex information in an easy-to-understand manner has been invaluable in storytelling, crafting effective marketing messages, developing creative campaigns, and collaborating with cross-functional teams to achieve business goals. CHRISTINA NICHOLSON JOURNALISM / PR / CONTENT CREATION ACCOMPLISHMENTS EDUCATION Ohio State University, 2005 BA in Public Affairs Journalism AWARDS & RECOGNITIONS WTVJ "Above & Beyond" social media recognition SPJ "Green Eyeshade" Award for live breaking news SETX Press Club for lead reporter in best newscast Gold Coast PR Council "Best PR Blogger" Muck Rack "Best PR Blog" PUBLIC SPEAKING FinCon (1,650+ attendees) Junior Achievement Boss Mom Retreat TEDx Boca Raton (120,000+ views) Mom 2.0 Summit (1,100+ attendees) PodThon Summit The Blogger Union Build Your Speaking Biz Bootcamp South Florida Women's Expo Florida Restaurant & Lodging Assoc. REFERENCES ROBIN MARIE PR Director of Operations - MIKE BROWN Marketing Consultant - SHAWN SHERLOCK Sales Manager - Phone - Email-Address Wellington, Florida WORK EXPERIENCE MEDIA MAVEN CEO JULY 2015 - PRESENT Develop and execute the overall strategic vision and direction of the boutique public relations agency Provide leadership and guidance to the Director of Operations and team of publicists, fostering a collaborative and high-performance work environment to the remote team of ten Build and maintain strong relationships with clients ensuring client satisfaction with weekly check-ins and detailed updates Initiate and drive business development efforts Oversee the agency's financial performance including budgeting and forecasting, increase in revenue and profit every year Develop and implement marketing and promotional strategies to enhance the agency's brand driving nearly all client leads Create and launch podcast pitching software, Podcast Clout Foster a culture of innovation, creativity, and continuous improvement within the agency through courses and masterminds Represent the agency at industry events, conferences, and speaking engagements to network and enhance visibility Monitor and assess key performance indicators, metrics, and benchmarks to evaluate the agency's performance and drive improvements ON-AIR HOST & SPOKESPERSON JULY 2015 - PRESENT Conduct interviews with guests, experts, and celebrities ensuring an engaging conversation on local and national TV Research and prepare content for on-air presentations, including scriptwriting, storyboarding, and bantering Maintain a deep understanding of the subject matter and current events related to the program, demonstrating credible expertise Collaborate with producers, directors, and other team members to plan and execute the production of on-air content, including pre-production, rehearsals, and live broadcasts Engage with the audience through social media platforms, responding to comments, questions, and feedback Serve as a spokesperson for the organization, representing their values and messages accurately and effectively Participate in promotional activities such as satellite media tours to promote the organization or brand to numerous outlets Conduct voice-overs, narrations, and announcements for commercials, promotions, and other audiovisual materials Maintain a professional and polished on-air presence, including appearance, delivery, and demeanor CHRISTINA NICHOLSON JOURNALISM / PR / CONTENT CREATION PUBLISHED IN Business Insider Huff Post Inc. Magazine Fast Company Thrive Global Boss Babe 87M UVPM 53M UVPM 13M UVPM 7M UVPM 550K UVPM 70K UVPM CLICK ON OUTLET FOR PORTFOLIO CLIENTS FEATURED The Today Show The Rachael Ray Show CNNs Headline News The Wall Street Journal The Washington Post The Chicago Tribune The Miami Herald The Sun Sentinel The Palm Beach Post The Columbus Dispatch Forbes US News & World Report The New York Post New York Magazine Patch Reader's Digest Cosmopolitan Rolling Stone Oprah Magazine Town & Country Woman's Day Good Housekeeping Real Simple Yahoo! Hello Giggles Hollywood Life Pop Sugar Thrillest Nation's Restaurant News Daily Blast Live Fox Soul Phone - Email-Address Wellington, Florida WORK EXPERIENCE WRITER & CONTENT CREATOR 2006-PRESENT Research and gather information on a wide range of tailored topics to generate ideas that meet the desired objectives Write original and engaging content for various platforms, including articles, blog posts, social media posts, website copy, email newsletters, and other marketing materials Launched company newsletter with a steady open rate of 50+% Launched company's social media accounts with continuous growth monthly for 12 months Conduct thorough fact-checking and ensure the accuracy and integrity of the content Collaborate with editors, designers, and other team members to develop content strategies, themes, and formats Optimize content for search engines (SEO) by incorporating relevant keywords and improving organic visibility Use creativity and storytelling techniques to develop narratives that captivate and resonate with readers or viewers Develop engaging headlines, subheadings, and summaries to hook readers and provide a clear overview of the content Incorporate and create visuals such as images, infographics, or videos to enhance the impact and appeal of the content Collaborate with subject matter experts, stakeholders, and clients to deliver content that aligns with their goals Track and analyze content performance metrics such as engagement, reach, and conversions, and use the insights to optimize future content strategies Manage content calendars, deadlines, and workflow to ensure timely delivery of high-quality content PR ACCOUNT EXECUTIVE 2015 Craft compelling media pitches and other communication materials to generate media interest, coverage, and publicity Build and maintain relationships with journalists, editors, influencers, and media outlets Coordinate and manage media interviews both online and offline Conduct media training with clients prior to interviews Collaborate with cross-functional teams including marketing, advertising, and social media to align PR efforts with overall brand strategies to create a flywheel of continued success Provide strategic guidance to clients on public relations matters including reputation management, brand positioning, and media relations to increase chances of repeat press coverage Develop and maintain media lists, databases, and contact networks to facilitate effective media outreach Monitor and manage social media platforms to ensure consistent messaging and engagement with target audiences Measure and report on the success of PR campaigns using key performance indicators and metrics, share with clients monthly CHRISTINA NICHOLSON JOURNALISM / PR / CONTENT CREATION Email-Address Wellington, Florida WORK EXPERIENCE TV MARKETS New York City, News 12 Miami/Fort Lauderdale, WTVJ Fort Myers/Naples, WINK Beaumont, Texas, KBMT Phone - DMA #1 DMA #16 DMA #56 DMA #142 HARD SKILLS Writing and Editing Public Relations Strategy Media Relations Media Monitoring and Analysis Public Speaking Content Creation Digital Marketing Project Management Web and Digital Content Management SOFT SKILLS Communication Interpersonal Skills Adaptability Creativity Emotional Intelligence Time Management Critical Thinking Problem Solving Leadership Cultural Competence Networking Integrity and Ethics ON SOCIAL MEDIA Listen to Christina host the podcast Become a Media Maven TV ANCHOR/REPORTER/PRODUCER - Conduct in the field reporting, research, and investigation to gather accurate and compelling news stories Interview sources, experts, and officials to collect information and entertaining and educational soundbites Write news scripts, create news content, and deliver live reporting during broadcasts Shoot video footage and edit video packages for news segments Collaborate with producers to plan and structure stories Stay updated with local, national, and international news, current events, and trending topics to stay ahead of the competition Adhere to ethical and legal standards in journalism, including fact-checking, source verification, and objectivity Present content on-air with professionalism, authority, and engaging delivery Conduct live and recorded interviews with guests and leaders Engage with the audience, build rapport, and interact on-air and on social media to create and maintain connection with viewers Manage and mentor interns, providing guidance and feedback Stay updated with technological advancements and industry trends in the ever changing media industry VOLUNTEER EXPERIENCE Gulf Coast Medical Center Read and play with children undergoing cancer treatment Assist nursing staff with non-medical tasks like delivering meals, water, or comfort items to patients The Make a Wish Foundation Communicate with wish families to understand the child's interests, preferences, and desired wish experience Collaborate with a team of wish coordinators to plan and execute wish fulfillments in accordance with the child's medical condition Coordinate logistics and make arrangements for travel, accommodations, transportation, and any special requests Work with external partners, sponsors, and volunteers to secure necessary resources, services, or donations Maintain accurate and organized documentation of wish details, progress, and outcomes Little Free Library Manage and maintain a Little Free Library, serving as a steward for the local community Install and regularly restock the Little Free Library with books and other reading materials Engage with community members and visitors, promoting the Little Free Library and encouraging book exchanges Work with book publishers and authors to promote new books in the library