As a seasoned Digital Marketing Specialist with over 20 years of experience, I am passionate about leveraging technology and data-driven strategies to create impactful customer experiences. My journey in marketing has been shaped by a focus on MarTech and CRM solutions, allowing me to bridge the gap between technology and human connection.
Over the past seven years, I have specialized in the LATAM market, developing and implementing customer-centric strategies that drive engagement and business growth. My expertise lies in managing CRM platforms such as Salesforce, Oracle Eloqua, and Marketing Cloud, as well as CDPs, ensuring seamless integration and optimization of these tools to enhance marketing performance. I have also successfully implemented CRM solutions from scratch, demonstrating my ability to adapt and innovate in dynamic environments.
One of my proudest achievements includes designing and executing automated customer journeys and segmentation strategies, which have significantly improved lead nurturing and conversion rates. I am skilled at analyzing data to uncover actionable insights and crafting campaigns that resonate with target audiences across multiple channels. My approach combines creativity, precision, and a deep understanding of market trends.
Beyond my technical skills, I am a proactive leader and collaborator. I thrive in team-oriented environments, driving cross-functional initiatives and fostering alignment between marketing, sales, and technology teams. My ability to communicate complex ideas clearly has been instrumental in achieving shared goals and delivering measurable results.
I am also dedicated to continuous learning and staying ahead of industry trends. This commitment enables me to bring fresh ideas and innovative solutions to the table, ensuring that my strategies remain effective in an ever-evolving digital landscape.
Currently, I am seeking new opportunities to contribute my skills and expertise to a forward-thinking organization. I am eager to help businesses optimize their marketing efforts, enhance customer experiences, and achieve their strategic objectives.
If you’re looking for a results-driven professional with a proven track record in marketing technology and CRM, let’s connect. I’m excited to explore how I can add value to your team and make a meaningful impact.