Christian Dakila Garcia

I am a resourceful professional with more than 11 years of experience in circulation, merchandising, and client account management. My career began in the publishing industry, where I worked as a Circulation and Merchandising Officer, handling the end-to-end process of magazine distribution, sales, and advertising support. Over the years, I developed a strong skill set in operations, reporting, and client relationship management that has prepared me to excel in administrative, sales support, and lead generation roles.

In my previous role, I managed five magazine titles, overseeing consignment sales, building and maintaining relationships with bookstores, restaurants, and other business partners. I planned and coordinated distribution routes across Metro Manila and provincial areas, assigned delivery quantities, and tracked inventory levels. My work required high attention to detail and strong organizational skills, as I was responsible for preparing daily and weekly reports using Oracle/Empire systems and Microsoft Excel. I also processed and fulfilled more than 60 online orders monthly through Lazada Seller Center, ensuring accurate data entry, timely delivery, and consistent client communication.

Beyond circulation, I contributed to business development by editing and customizing advertising proposals for potential clients. This role exposed me to lead generation and prospecting, where I identified potential advertisers and coordinated with them to build partnerships. These experiences sharpened my communication, follow-up, and client engagement abilities—skills that are directly valuable in sales development and B2B outreach roles.

Over the past year, I’ve invested time in expanding my digital and administrative toolkit. I completed short courses in medical transcription and web development, studied Facebook Ads and Canva for digital marketing, attended a Shopify basics webinar, and I am now learning LinkedIn Sales Navigator for B2B lead generation. I enjoy learning new tools and applying them to improve workflows and results.

I am known for being organized, detail-oriented, and reliable. Whether managing client accounts, creating reports, or supporting business growth, I make sure tasks are handled accurately and on time. I also value professionalism and discretion, especially when handling sensitive or confidential data.

Moving forward, I am excited to apply my experience and adaptability to new opportunities where I can contribute to client growth, support operations, and continue developing my expertise in lead generation and digital tools.