Christel Lebbos

CHRISTEL LEBBOS Los Angeles · New York City | - | LinkedIn |- EXPERIENCE SNAPCHAT — CONTENT PRODUCER — Santa Monica, CA​ ○​ ○​ ○​ ○​ ○​ ○​ 3/2021 – 2/2024 Produced and managed the end-to-end rollout of a new Discover Show, growing audience engagement by 25% and expanding the platform’s viewership base. Curated and programmed trend-driven short-form content, increasing creator engagement across Spotlight by 30% through data-informed editorial decisions. Collaborated cross-functionally with creative, product, and marketing teams to align strategy and asset delivery, resulting in a 20% boost in user acquisition. Utilized Looker and internal dashboards to track content performance, optimizing publishing cadence and improving engagement metrics by 15%. Worked closely with engineering and content recommendation teams to enhance algorithm relevance, increasing discoverability by 10%. Maintained production calendars, tracked asset status across teams, and ensured timely delivery of final files to publishing and platform teams. BIOLAND — MARKETING MANAGER​ ○​ ○​ ○​ ○​ ○​ 9/2017 – 8/2019 Oversaw creative production and rollout of integrated campaigns across print, OOH, and digital, driving a 25% increase in brand awareness. Directed packaging design and vendor coordination for over 50 SKUs, ensuring on-time delivery, quality control, and brand compliance. Developed and executed high-impact billboard, social, and editorial campaigns, increasing acquisition by 30% via performance optimization. Launched a sustainable packaging initiative that cut plastic usage by 80%, aligning with eco-conscious brand values and gaining media recognition. Managed internal review cycles and final asset approval workflows for CSR campaigns, including a national initiative in partnership with Lush. MASAAHAAT RIYADH — CREATIVE PRODUCER​ 10/2015 – 12/2016 o​ Led end-to-end production of large-scale branded activations and immersive experiences for Fortune 100 clients, consistently meeting tight production timelines. o​ Created strategic creative briefs and managed client review cycles from concept to delivery, ensuring asset accuracy and brand alignment. o​ Coordinated between design, operations, and logistics teams to execute BTL campaigns, including AR/VR activations and public installations. o​ Oversaw asset delivery schedules, vendor logistics, and onsite setup to guarantee execution quality and on-time completion. o​ Managed production tracking documentation and internal approval processes for client deliverables. EDUCATION ○​ BACHELOR OF BUSINESS ADMINISTRATION — Specialized in Marketing & Advertising​ 2012 - 2015 Holy Spirit University of Kaslik (USEK) ​ ○​ FRENCH BACCALAUREATE ​ 1999 - 2011 International French School (EFIR) ​ INTERESTS & SKILLS ○​ ○​ LANGUAGES: Native Arabic speaker, fluent in French & English, proficient in Spanish. ○​ CREATIVE & CONTENT TOOLS: Adobe Illustrator · Photoshop · InDesign · Canva · Figma · Meta Ads Manager · Google Analytics · Looker · Tableau ○​ WORKFLOW PLATFORMS: Asana · Slack · Trello · Microsoft 365 · Google Workspace ○​ INTERESTS: Visual Artist, Maker, Bibliophile, Storyteller, Wellness Enthusiast, Creative cook, Nature Lover. PROJECT MANAGEMENT: Creative Briefing · Scheduling · Budget Oversight · Vendor Coordination · Timeline Management · Agile Methodology · Cross-Team Communication