Graduated in Graphic Design from the Federal University of Sergipe, Brazil, with part of the program completed through an exchange at St. John’s University in New York. He has been working for over 10 years across various areas of Design, with a strong focus on brand positioning and brand management. Over the years, he has worked for several companies in Brazil and also for international clients. His most recent professional experience was leading the Design team at the university where he graduated, when he was responsible for repositioning and continuously refining the institution’s brand, as well as developing graphic materials and digital products that strengthened its visual consistency and reputation.