Chrisantine Canlas

CHRISANTINE CANLAS-SORIANO eCommerce Marketing Designer | Creative Project Manager --Angeles City, Philippines Folio WORK EXPERIENCE Freelance 2025 - present eCommerce Design Virtual Assistant (Anothersole, Diversity Modest, Sign of the Times London) Curated and organized raw photo and video assets by product SKU; selected top lifestyle visuals for season-specific marketing campaigns. Designed mockup decks for Product Description Pages (PDP) and homepage layouts, aligning with brand guidelines and securing client approvals. Wrote clear, engaging product descriptions optimized for SEO and customer conversion. Designed website banners to support marketing campaigns, seasonal promotions, and enhance overall site aesthetics. Updated homepage and collection banners with high-quality, bestin-class visuals from the content library to enhance user experience and drive engagement. Managed and tracked product launches, social media updates, email campaigns, and website refreshes through Asana, ensuring timely task completion. Edited and curated product images for Shopify listings, maintaining visual consistency and maximizing product appeal. Luxclusif - Farfetch 2022 - 2023 Creative Visual Media Project Manager Led a large, international team of photo editors, photographers, and studio staff, ensuring smooth daily operations and effective communication. Managed both the production and post-production phases of visual media projects, overseeing the entire process from concept to final delivery. Acted as both Manager and Project Manager, handling day-to-day operations, work allocation, and resolving issues to ensure project deadlines and quality standards were met. Optimized workflows to improve efficiency, reducing process time and resource use while maintaining high-quality output. Developed and shared key project documents (e.g., project charters, scope, plans, status reports, and RACI matrices) with internal and external stakeholders to ensure alignment and transparency. Collaborated with R&D and OPS Strategy teams to assess and implement new technology requirements for projects. Ensured cross-functional alignment on visual media initiatives, streamlining processes and ensuring consistent communication across all teams and departments. Bag Religion 2022 Luxury Resale Lead Specialist Ecosentia International Trading Corporation 2023 - 2024 Web Designer, SEO & Marketing Specialist Chronos Agency 2021 Email Marketing Designer Led and trained a customer service team, ensuring high performance and efficiency in handling inquiries, resolving issues, and maintaining a high level of client satisfaction. Took ownership of escalation communications, specifically handling high-profile VIP clients, ensuring prompt and effective issue resolution. Acquired products from B2B and B2C suppliers, maintaining competitive pricing while ensuring strong profit margins. Managed customer service across multiple channels, including email, phone, and social media, to provide exceptional service and timely responses. Oversaw photo editing, product listings, inventory management, and shipment coordination to ensure smooth operations. Conducted thorough research on the brand, style, and resale value of pre-owned luxury items to accurately assess pricing and resale potential. Communicated quotes to clients and meticulously reviewed product details to ensure accurate pricing and product information. Coordinated consignment items, stock monitoring, and delivery schedules to optimize inventory flow and minimize delays. Developed compelling visual identities and strategies, including logos, marketing materials, and comprehensive branding strategies. Designed, developed, and maintained a WordPress e-commerce website, ensuring optimal performance and user experience. Conducted thorough SEO audits, optimized websites, and managed Google Ads campaigns to increase visibility and drive targeted traffic. Created detailed product listings for websites and online marketplaces like Lazada and Shopee, and wrote SEO-optimized blog posts. Designed innovative packaging solutions to enhance product appeal. Trained and mentored graphic artists, delegated tasks, and fostered a collaborative environment. ·Developed and executed email campaigns to drive customer engagement and sales. ·Designed and arranged graphics within Klaviyo to create visually appealing and effective email layouts. ·Conducted research to gather inspiration and ideas for client accounts, ensuring fresh and innovative campaign designs. ·Collaborated closely with the Quality Control (QC) Team to review and revise work, maintaining high standards of accuracy and effectiveness. ·Performed A/B testing to determine the most effective design elements for specific client campaigns, utilizing data-driven insights to optimize results. ·Coordinated with Marketing Executives (MEs) to ensure a smooth and efficient workflow. ·Collected and compiled weekly campaign data, including screenshots, for team collaboration and performance analysis. Outsourced HR Solutions 2020 - 2021 Graphic Designer Ecosentia International Trading Corporation 2018 - 2020 Graphic Designer The Photolounge Muscat Oman 2016 - 2020 Photographer Circa Photography 2011 - 2016 Photographer Sutherland Global Services UK LTD 2006 - 2007 Customer and Technical Support Representative SKILLS Personal Conducted pre-press checking and flagged potential artwork errors. Developed proofs and previews of art for clients. Created print designs for various marketing collaterals and event signage. Designed logos and branding. Liaised with clients to discuss requirements, and provided customer support via phone and email. Created marketing materials for print, digital, and social media. Designed product packaging and completed in-depth product design tests. Managed product photography and photo editing. Handled SEO, copywriting, social media management, and office technical support. Led event photo coverage and creative direction. Set up studio lighting and off-camera flash. Edited images using Lightroom and Photoshop. Designed ads and promotions for social media. Performed sales and customer service duties. Led event photo coverage and studio lighting setup. Enhanced images using Lightroom and Photoshop. Managed social media marketing and communications. Provided customer service via phone and email. Handled customer & technical support queries over the phone. Resolved internet connection issues. Documented support interactions and escalated priority issues. Professional Team Leadership Luxury Resale Expertise Time Management Customer Service (Email and Voice) Negotiation Project Management (Notion, Slack, Asana, Trello) Critical Thinking Copywriting and Product Listing Communication Web Design and Administration (Wordpress, Skills Shopify) SEO Analysis, Google Ads, FB Ads Product Photography & Image Editing Graphic Design & Branding (Adobe, Canva) Content Creation Packaging Design (Adobe) Technical Support Email Marketing (Klaviyo)