Work Experience
November 2003 – present; Owner, Strategic Marketing Group (www.strategic-marketing-group.com).
Marketing and business development consulting firm focused on implementing digital media in small businesses. Worked with more than eight hundred businesses with seminars/webinars, sales automation implementation, providing digital marketing services, and one-to-one consulting.
Develop strategic and tactical marketing plans and help implement the plans. Implement marketing tactics including social media, SEO/SEM, video, content creation, list development and use, Wordpress websites, direct mail, and other marketing.
January 2002 – November 2003; Senior Director of Development, College of Southern Maryland, La Plata, MD. Over doubled donations in first year, to more than $300,000. Helped develop several major donations including $50,000 from Verizon and $25,000 from the Robert Ware Straus Trust, for the Southern Maryland Studies Center.
August 1995 – January 2002; Divisional Vice President, General Manager, Hecht’s (division of May Department Stores) St. Charles Town Center, Waldorf, Maryland. Responsible for entire operation of the store, annual volume $44 million, +4% (2000), with 22 executives and 360 total employees.
April 1994 - July 1995; Store Manager, Hudson’s Ann Arbor, Briarwood Mall, Ann Arbor, Michigan. Responsible for entire operation of the store, annual volume $52.5 (+2.2%) million (1994), with 22 executives and 425 total employees.
January 1991 - April 1994; Store Manager, Hudson’s Kalamazoo, 6666 South Westnedge, Portage, Michigan. Responsible for entire operation of the store, annual volume $29.5 million, +5.2% (1993), with 16 executives and 265 total employees.
June 1981 - December 1990; Macy’s South, 180 Peachtree Street, Atlanta, GA. Progressed through executive career path to store manager.
Education
January 2002 - May 2005; University of Maryland University College, M.S. in Management, concentration in Marketing.
August 1977 - May 1981; University of Virginia, B.A. in Economics, minor in Sociology.
-; College of Southern Maryland; Web Page Design, HTML, JavaScript, MS FrontPage.
Community Involvement
2003 – 2018; Charles County Chamber of Commerce. Chairman, Education Committee -); member, Membership Growth and Retention Committee -), Ad hoc Strategic Planning Committee -), Marketing Professionals Council -).
2008 – 2010; Maryland League of Conservation Voters. Advisory Council.
2014-present; deliver Meals-on-Wheels two to three times a month.
2015-present; volunteer presenter of SCORE 390, Annapolis, MD.
