CHRISTOPHER J. HUGHES
--http://www.linkedin.com/in/ChrisHughesAtWork
ABOUT ME
Enthusiastic multimedia executive with more than ten years of experience in production, programming and content with a strong foundation in journalism. Serve as project manager for numerous television, online and social media concepts with demonstrated results. Effective communicator. Strong writer, editor, and proofreader
Able to juggle complex projects and react quickly to changing situations, tight deadlines, and crisis management. Exceptional time-management skills.
PROFESSIONAL EXPERIENCE
Digital Marketing Manager, Lake Gibson Village – Lakeland, FL
May 2018-Present
Manage company’s various social media channels. Including scheduling posts through HootSuite and creating organic content based on events at Lake Gibson Village and the activities of its residents.
Create, schedule and send marketing emails through Infusionsoft CRM.
Optimize website and social media channels for SEO as well as usability.
Create and manage digital marketing campaigns online and in social media – mainly through Google (search and display ads) and Facebook for lead generation.
Research and write blogs on topics of interest to the senior population, serving as content on company website and social media channels.
Writing press releases, copy for monthly CEO message to residents and other projects.
Copy editing monthly activities calendar, and proofreading other documents as assigned.
Senior Producer, Spectrum Bay News 9 & News 13 – Tampa/Orlando, FL
September 2017-May 2018
Instrumental in creation of new live programming, leading to acquisition of several high-dollar sponsorships.
Spearheaded major internal software changeover resulting in adaptation of daily work flows for entire staff.
Daily engagement with viewers and potential customers via various social media channels. Copywriter and editor for company website.
Executive Producer, Spectrum Sports (formerly Bright House Sports Network) – Tampa/Orlando, FL April 2009-September 2017
Assistant manager for 20-person editorial team, including scheduling and assignments on a daily basis.
Created social media platforms for our channel to further establish our brand and directly engage to both existing and potential customers.
Drove 300% increase in annual website traffic by redesigning web content and layout by focusing more on video, interactive capability and social networking functions.
Editorial project manager for three new Content Management Systems (Open Text, Adobe Day and CQ), serve as “super-user” to train new staff members on our CMS protocol.
Oversee production of daily sports content on news stations Bay News 9 and (Central Florida) News 13; established programming that helped acquired long-term sponsorships totaling in excess of $750,000 annually.
Copywriter and managing editor for station website.
Edit video daily for both television and web; shoot events on busy days and nights.
Sports Producer, Bright House Sports Network – Tampa/Orlando, FL
August 2008-April 2009
Helped launch 24-hour regional cable sports channel and acquire sponsorship dollars for the Central Florida (Orlando) market.
Coordinating producer for 30-minute nightly sports show; responsible for line production; guest selection and field shoots.
Managed 4-reporter team covering and producing sports events seven days a week.
Producer, Central Florida News 13 - Orlando, FL
January 2004-August 2008
Lead producer for 4-7 p.m. daily newscasts. Drove Nielsen ratings to beat competing broadcast television newscasts
Led coverage of the launch of shuttle Discovery in 2005 that set all-time ratings records for the station.
Filled in for executive producers, managed the assignment desk and reporters as needed.
Coordinated coverage of breaking news events, including hurricanes, 2004 & ’08 Presidential campaign stops, and the trials of Casey Anthony and George Zimmerman.
WOAY-TV (ABC) - Oak Hill, WV
Sports Anchor/Reporter, April 2003-January 2004; News Anchor/Reporter; September 2002-April 2003
Produced, wrote and anchored newscasts and weather segments. Also went out into the field to shoot, write and edit packages as a “one-man band” reporter.
Produced and anchored sportscasts, including highly-rated Friday night high school football highlight show.
WKTV-TV (NBC) - Utica, NY
Intern, Sports Department- November 1997-August 1998, May-August-
EDUCATION
SYRACUSE UNIVERSITY - SYRACUSE, NY
Bachelor of Science in Broadcast Journalism from S.I. Newhouse School of Public Communications. Graduated Magna Cum Laude.
Minor in Education.
TECHNICAL SKILLS
Microsoft Word, Excel, Powerpoint and Outlook. Adobe Creative Suite – Premiere and Photoshop. Adobe Omniture. Google Analytics. Final Cut Pro. Facebook, Twitter, Instagram, Snapchat and LinkedIn. P2 and DVCPro Video Camera. Wordpress, Open Text and Adobe CQ Content Management Systems (CMS). Search Engine Optimization (SEO). Infusionsoft CRM.
