Over the last 12 years, I have been at the forefront of performance-based digital acquisition, helping build from scratch highly KPI-driven departments of several well-established brands (e.g., Gameloft, Warner Bros, NetEase, 2K, etc).
Drawing on the experiences of over $300M dollars of mobile, PC, and traditional media marketing budget, and driving more than 200M paid customers in the process, I have been fortunate to experience firsthand what combination of marketing strategies provide results. I am happy to share my learnings to help shorten the learning curve of customer acquisition and to guide you on the right path towards reaching ROI-positive scale.