CHO SIN PUI (NIKKO)
Expert in luxury retail management. With 11 years of experience working with
renowned global luxury brands including L’Oreal, LVMH, and Estee Lauder.
Demonstrates a trackable record of professional footprint across Hong Kong
and Paris.
Seasoned professional in advising retail experience transformation strategies
at a global scale. Highly efficacious in establishing exceptional clientrelationship and articulating exclusive omni-retail business advices to C-level
executives.
Digitally-skilled, created a disruptive online jewelry brand since 2021.
PERSONAL DETAILS
WORK EXPERIENCE
Luxury Retail Consulting Services (Profession Liberale)
+33 -
April 2024 - Now
Paris
-75017 Paris
https://www.linkedin.com/in/nikkocho/
France - Carte de Sejour Temporaire
Hong Kong - Permanent Resident
UK - British National Overseas
EDUCATION
Executive MBA
Neoma Business School, Paris
2021 - 2023
BBA (Honors), Information System
City University, Hong Kong
2010 - 2012
Associate Degree, Accountancy
City University, Hong Kong
2008 - 2010
CERTIFICATES
Digital Marketing and E Commerce
Google, 2023
An exclusive advisor for the retail business transformation project with L’Oreal Luxe North Asia
for its 5 major markets - mainland China, Japan, Korea, Hong Kong, and Taiwan. In collaboration
with CXG (i.e. Albatross Global Solutions SARL), a Business Consulting firm based in Paris, to
articulate constructive business advices to C-level executives by conducting approximately 7,000
customer experience evaluations annually in these 5 markets.
Luxury Retail Consultant
CXG, Paris and Shanghai
September 2023 - April 2024
Managed multiple strategic luxury accounts, including L’Oreal Luxe North Asia, Parfums
Christian Dior, Saint Laurent, Chaumet, Ralph Lauren, Boucheron, Fendi, etc, across mainland
China, Asia Pacific, and South East Asia markets. Articulated business transformation strategies
based on consumer insights, luxury market trends and customer experience measurement.
Highly efficacious in establishing exceptional client-relationship and articulating exclusive retail
business advices to C-level executives.
August 2019 - October 2021
Regional Retail Manager
L’Oreal Travel Retail APAC, Hong Kong and Macao
Retail operation and client management for Travel Retail business of YSL Beaute, shu uemura,
Urban Decay, Biotherm in Hong Kong and Macao. Managed business with annual retail sales of 50
milliom USD, involving 20 POS. Team management of 2 Field Supervisors and 70 Beauty Advisors.
Strong experience in executing disruptive online activation on and off counter to bring the brand
YSL Beaute to become number 1 in ranking among competitions. It has driven strong P&L
rationalisation post-Covid to continue delivering a profitable and healthy business.
September 2016 - August 2019
Retail Executive
Fresh, LVMH Perfums and Cosmetics, Hong Kong
Responsible for retail operations of 13 POS in Hong Kong and Macao local markets. In-charge of 3
POS with annual retail sales of 20 million USD, involving 3 Store Managers and 30 Beauty
Advisors. Extended job scope for CRM and loyalty program development, to provide quantitative
market analysis and qualitative recommendations based on customer spending behavior.
Interact with Customers Online
September 2014 - September 2016
Retail Assistant
La Mer, Estee Lauder Companies, Hong Kong
Google, 2023
ENTREPRENEURSHIP
Established a jewelry brand – “Nikko’s Factory”
since 2021. The brand creates jewelries and
accessories made with haute couture embroidery - a
technique invented in the 19th century and inherited
by couture brands.
https://www.instagram.com/nikkosfactory/
SKILLS
Assist retail management for Asia’s top ranking POS in Hong Kong and Macao local
markets, with an annual retail sales of 90 million USD.
Retail and Marketing Assistant
L’Oreal, Hong Kong
January 2014 - September 2014
Responsible for trade marketing, key account management for Consumer Products Division,
include L’Oreal Paris, Maybelline, Garnier in Hong Kong and Macao.
Management Trainee
August 2012 - January 2014
Sogo HK Co. Ltd (Luxury Retail and Marketing), Hong Kong
INTERNSHIP
Business Strategy
Key Account Management
Marketing and Digital Strategy
Lead Global Initiatives
Negotiation
Team Management
Budgeting
Business Analysis
Marketing Project Manager
L’Oreal Travel Retail Worldwide Luxe, Paris
July 2022 - Decemeber 2022
