Chisom Cynthia Otukwu

Chisom Cynthia Otukwu Social Media Marketing Specialist Address: Ajah, Lagos | Phone: - Linkedin: Chisom Cynthia Otukwu | Email:- Experienced Social Media Specialist with 2+ years in managing and optimizing paid social campaigns on Meta. Proficient in developing strategic initiatives with cross-functional teams and delivering detailed performance analytics to senior management. Experience Ikeja, Lagos (Remote) | 01/2023 - Current First Digital Marketing Agency | Social/ Content Manager ● Spearheaded the execution and daily optimization of paid social campaigns on Facebook and Instagram, significantly improving client engagement by adjusting targeting and bidding strategies. ● Collaborated with analytics and product marketing teams to refine campaign strategies, leading to a 30% increase in engagement rates and a unified brand approach that boosted recognition by 35%. ● Developed and implemented processes ensuring all campaigns adhered to the latest industry and regulatory standards, enhancing brand trust and compliance. ● Provided comprehensive campaign performance reports to senior management, facilitating data-driven decision-making. San Francisco (Remote) | 06/2022 - 12/2022 Wavv | Social Media Specialist ● Managed and optimized a diverse portfolio of social campaigns, implementing a strategic content calendar that led to consistent month-over-month engagement growth of 20%. ● Played a key role in a cross-functional team that designed a highly successful user-generated content campaign, which increased follower count by 25% and submissions by over 500, enhancing community involvement and brand loyalty. ● Initiated constant testing and learning across paid campaigns, sharing insights and best practices with channel leads to capitalize on cross-channel opportunities. Skills Hard Skills; Content Creation | Social Media Analytics Skill | Knowledge of Social Media Platforms | Competitor Analysis | Canva Design | Video Editing | Paid Social Media Management | SEO | Creative Writing | Microsoft suite | Microsoft Office package | Performance Reporting Soft Skills; Strategic Collaboration | Time Management | Project Management | Community Engagement | Innovative and Adaptive Thinking | Good Verbal/Writing Communication | Result Oriented | Self Driven | Content Strategy | Leadership skills | Organization Skill All Professional Proficiency or above ⬛ Education Nnamdi Azikiwe University | Bachelor’s Degree Zoology | G.P.A: 4.0 Cousera | Course Degree Google Digital Marketing and Ecommerce Awka, Anambra | 11.2016 - 05.2021 Online | 01.2023 - 06.2023 Certification CWW Tech Africa | Digital Marketing Certification Digital Marketing Online | 02. 2023 - 04. 2023 Digital Ad Expert by Aleph | Digital Ad Certification Online | 11.2022 - 02. 2023