Results-driven Senior Media Planner with over 7 years of progressive experience across digital marketing, media planning, and account management. Demonstrated success in optimizing campaigns, reducing customer acquisition costs, and expanding market reach across international regions. Expert in lead generation strategies, having increased leads for degree courses by 1.5x while maintaining CPL targets. Proven ability to implement native platforms and execute targeted campaigns across diverse markets including Middle East, Singapore, and Vietnam. Currently pursuing an MBA while leveraging technical expertise in media planning, search marketing, and data analysis to drive business growth.