Chinelo Ngene

Chinelo Ngene

$15/hr
Result Driven Marketing Executive, Virtual Assistant & Customer Support Specialist
Reply rate:
-
Availability:
Full-time (40 hrs/wk)
Location:
Lagos, Lagos, Nigeria
Experience:
14 years
CHINELO NELLY NGENE VP MARKETING COMMUNICATIONS • Location: Lagos, Nigeria • Email:-Mobile :- • PROFESSIONAL SUMMARY I am a performance-driven marketing & brand communications professional bringing over 14 years of wideranging experience executing measurable and effective marketing/PR strategies and campaigns for fastpaced Internet and multinational companies. I provide creative and forward-thinking leadership in any business environment with a track record of proven ability to lead teams, identify and partner with business stakeholders and see projects through to completion within strict timelines. With a combination of my business intelligence, trend hunting and proper data analysis, I have been able to arrive at insightful directions for the brands that I have worked for in the areas of Brand Management, Integrated Marketing Communication, Advertising/Media Strategy, Digital Marketing, Product Management, Sales and Customer Service. CORE & TECHNICAL SKILLS Growth Hacking | Advertising | Brand Management | E-Commerce Set-up | Integrated Marketing Communication | Trend hunting | Campaign Planning, Execution & Monitoring | Public & Media Relations | Product Development | Market Penetration and Retention | Agency Relations and Management | Budgeting and Resource Allocation | Digital Marketing | SEO | Website Creation & Management | Content Marketing | Business Development | Customer Service | Project Management | User Acceptance Testing CAREER SUMMARY Pa g e F i n an ci a l s NO V 2 0 17 – PR ESE NT GR O UP H E A D ; M AR KET I N G, P RO D UCT M A N A GE ME NT & C U STO ME R S ER V I CE Reporting directly to the CEO, my role encompassed crafting the strategies for and ensuring the smooth operation of the Marketing, Product Management and Customer Service departments. Communicated with stakeholders, and users to align project objectives with organizational mission. I identified, gathered, and translated business requirements into detailed specifications that guided the group, and provided crucial business insights in designing products, drafting communication strategies and managing internal and external service delivery. Key Responsibilities: • Set up and grew organization's Marketing department, expanding the team from 2 to 7 members within 6 months. • Grew Page Financial's Brand presence year on year, leading to a 40% increase in brand recognition and winning 5 industry awards, including "BusinessDay's BAFI Consumer Finance Brand of The Year" for three consecutive years. • Transformed an average-performing Profit Center (Branch) from 50% to 110% average monthly performance within 2 months of taking over, driving a significant revenue boost. • Successfully set up a new Profit Center, achieving 100% monthly performance in just 3 months, contributing to overall company growth. • Developed and implemented a cohesive marketing strategy resulting in a 25% increase in sales revenue and a 15% expansion of the customer base. • Set current and long-term goals for internal teams, resulting in a 20% improvement in team productivity and collaboration. • Designed and reviewed the Marketing department's budget, optimizing resource allocation, and achieving a 10% reduction in marketing costs. • Built relationships with media and stakeholders through creative PR strategies, leading to 50% more media coverage and 3 high-profile partnerships. 1 • • • • Grew organization's SEO from zero to 1st-page position on major keywords, driving a 60% increase in organic website traffic and lead generation. Conducted market analysis, identifying key challenges and opportunities for growth, leading to a successful market expansion and 30% increase in market share. Helped curate and manage several stakeholder events, resulting in a 25% increase in customer retention and loyalty. Actively participated in quarterly and annual planning, contributing to the achievement of 90% of the company's objectives within the set timelines. Key Achievements: • Directed integrated marketing campaigns across channels, leveraging digital tools for online audience engagement. • Achieved a remarkable 40% website traffic increase and significantly boosted social media engagement through data-driven optimization. • Conducted in-depth customer research, analyzing trends and competition, identifying growth opportunities. • Proactively stayed current with emerging marketing trends and technologies, integrating AI-powered chatbots, achieving 30% faster response time and improved customer satisfaction. • Instrumental in launching a successful product line, resulting in a 15% revenue increase. • Collaborated with sales team, developing joint strategies, achieving 20% lead generation growth. T ot a l H e a l th T r us t L i mi te d – A M e mb er O f L i be rt y Gr o u p H EA D, M AR KET I N G A ND BR A N D C O M MU N I C AT IO NS J U N 20 1 6 – NO V 2 01 7 As the Head of Marketing and Brand Communications, I was responsible for overseeing and driving the overall marketing and brand communication strategies of the organization. I led a team of marketing professionals to develop and execute comprehensive plans to enhance brand visibility, customer engagement, and market presence while monitoring market trends, analyzing consumer feedback and utilizing data-driven insights to refine strategies over time. Key Responsibilities: As the Head of this department, I was responsible for: • Developing Communication and Branding Strategies for THT that will increase awareness, engagement, and commitment with all stakeholders. This includes traditional and online advertising, sponsorships, strategic events, direct and database marketing, digital/social/internet branding, public relations, product positioning, collateral/support materials, web site development and communications, and all forms of marketing presentations. • Based on the agreed strategy, devise and deliver the Annual Marketing & Communications Plan. This will include plans for the marketing and communications budget, demonstrating value for money and return on investment. • Collecting win/loss & competitive insight on product portfolios at regional level; feedback to global product; recommend and develop marketing programs to adjust product positioning and improve win rate and share position. • Collaborating with commercial leadership and global marketing to develop the region market and orders forecast. • Ensuring regional marketing plans & execution are aligned with global marketing plan (value proposition, positioning, marketing mix, etc.) to grow orders and share. • Providing region input to business cases for products/upgrades that are at concept stage, work with Global Product Marketing to develop, test and prototype new product ideas • Employing clinical and industry trend analysis, and market share and competitive analysis relevant to a product / portfolio. • Conducting in-depth research to define customer problem statement, success metrics, clinical and economic needs, buying cycles, and personas (to support development of global MRD) • Developing regional thought leadership and advertising and promotion strategy in support of demand creation and funnel acceleration activities. • Adapting global marketing assets (including sales tools) to ensure that the region commercial organization has the right tools to position and sell product configurations / portfolio effectively. • Coordinating product training for commercial teams by leveraging Global Product Marketing and Global Product Management support 2 Key Achievements: • Forged strategic collaborations with industry influencers, expanding brand reach and gaining 25% brand recognition increase. • Ensured marketing compliance with industry regulations, conducted audits, and training sessions, earning industry recognition for ethical practices. • Redesigned outdated website for THT. Initiative led to an increase of 40% in new website visits and increased inbound leads and new client sales. • Conducted ongoing evaluation of marketing KPIs, generated insightful reports, achieving 15% increase in marketing effectiveness. • Analyzed team KPIs, produced insightful reports, leading to 15% increase in marketing effectiveness. Ma h i nd r a C om v iv a , Z ot o H EA D O F M AR KET I N G & CO MM U N IC A TIO N S A PR 2 0 15 – M AY 20 16 I was accountable for developing and executing Go-To-Market strategies at the Mobile Money company. My aim was to grow the brand's user base, increase user retention and improve on the app experience. I led a team of social media and content managers and worked closely with both co-founders to achieve business goals. I joined Zoto at its early stages with just about 10k app downloads and was able to grow the base to over 500,000 users in one year. Key Responsibilities: • Led comprehensive campaign development, achieving increased market share and notable customer acquisition. • Tracked and analyzed ROI for local marketing initiatives, optimizing resource allocation and effectiveness. • Manage app install campaigns • Liaise with Digital, Traditional and PR agencies for ongoing campaigns • Manage Social Media / Content teams • Analyse app analytics using Mixpanel to monitor user trends and pull campaign insights • Establishing partnerships with consumer brands for cross promotion of the Zoto brand • Assist customer service team with product related issues • Work with product teams on improving the User Experience of the app • Conducted ongoing media training for the management team, ensuring confident communication during interviews. • Directed market research to evaluate marketing effectiveness and monitor emerging trends. • Managed annual advertising and promotional budget, driving impactful advertising and promotional initiatives. • Guided advertising, graphics, and presentation programs, achieving successful campaign implementation. • Developed and executed strategic partnerships, yielding expanded opportunities and growth. Key Achievements: • Managed 6-figure budgets that generated revenue and growth throughout all major social channels including Facebook, Twitter and Instagram. • Redesigned outdated Zoto mobile app leading to over 100% increase in app downloads. • Organized and implemented organic and paid marketing campaigns that generated over 200k active app users consistently over a 6-month period. • Aligned efforts, consistently achieving revenue targets and improving customer acquisition rates. Jovago.Com (Ju mia) HEAD OF MARKETING & PUBLIC RELATIONS NOV 2013 – APR 2015 Worked closely with the CEO to lead the development and execution of strategic marketing initiatives while managing the organization's public image and communication efforts. I was charged with overseeing teams, crafting compelling campaigns, and nurturing relationships with media and stakeholders to enhance brand awareness and reputation. 3 Key Responsibilities: • Amplified Jovago's social media presence by over 100%, enhancing engagement and brand visibility. • Successfully orchestrated partnerships and events, augmenting Jovago's visibility and bookings. • Pioneered the Jovago/Lufthansa Make Your Dream Come True campaign, yielding a 50% booking surge in three months. • Led development and execution of the Company's local marketing strategy, enhancing market penetration. • Engineered initiatives driving thought leadership and fostering robust online and offline networks. • Drove content creation across the business, bolstering lead generation via case studies, blogs, and white papers. • Orchestrated end-to-end campaign creation, yielding substantial ROI by aligning messaging, targeting, and reporting. • Collaborated with teams to devise and execute effective customer contact strategies, deepening relationships and driving sales opportunities. • Formulated innovative lead generation approaches, tracking and evaluating ROI for continuous optimization. • Analyzed campaign outcomes, drawing actionable insights to inform strategic decisions for leadership. • Monitored revenue, pipeline, and market perception, producing reports to guide lead, conversion, and opportunity strategies. • Established official company presence on social platforms, facilitating customer engagement and interaction. • Reactivated dormant consumers through effective retention campaigns, enhancing consumer retention. • Evaluated competitor ratings and features, fine-tuning marketing strategies for effectiveness. • Produced comprehensive media kits showcasing key analytics and demographics for impactful sales presentations. • Identified cost-effective avenues to heighten visibility and drive traffic, boosting brand exposure. • Negotiated advantageous advertising and sponsorship contracts, optimizing company budget utilization. • Integrated PR and media strategies to fortify brand and expand market share. • Redesigned user experience and online merchandising, delivering substantial sales uplift. • Managed print, video, web, and social media campaigns, boosting brand engagement and market penetration. Key Achievements: • Aligned efforts, consistently achieving revenue targets and improving customer acquisition rates. • Analyzed marketing campaigns, reallocating resources to high-performing channels, yielding 30% increase in ROI. • Managed and moderated content daily across company social media platforms resulting in 30% MoM growth • Implemented nationwide ATL marketing strategy generating a 70% increase in new leads over a 3month period. • Created and implemented social media marketing campaigns that increased bookings by 30% over a 3-month period. Wakanow.Com ONLINE CONTENT SUPERVISOR FEB 201 2 – OCT 2013 Key Responsibilities: • Generated targeted advertising on the website, driving increased local engagement through advertising agencies. • Created and distributed both internal and external company communications effectively. • Independently managed dynamic social media presence across platforms, fostering broader brand engagement. • Developed innovative solutions, showcasing resourcefulness in fast-paced environments. • Managed projects end-to-end, exemplifying strong leadership skills and meticulous attention to detail. • Initiated and facilitated interviews with media agencies, ensuring consistent brand messaging. • Designed and uploaded engaging videos on the company's YouTube account, boosting website traffic. • Oversaw content quality and relevance on the website, ensuring timely and impactful information. 4 • • • • • • • Collaborated with Chief Strategy Officer on airline, hotel, and destination partnerships, enhancing company benefits. Edited and supervised all literature and communications, ensuring consistent and effective messaging. Periodically reviewed and updated web content, maintaining accurate and up-to-date information. Promoted a collaborative environment in the Online Marketing Department, contributing to cohesive teamwork. Supervised creative outlets, effectively communicating the brand's essence, vision, and products online. Directed the creation of promotional literature for Wakanow's offerings, enhancing product visibility. Fostered strong communication, achieving seamless teaming within the department. TW Magazine OCT 2009 – FEB 2012 STAFF WRITER/ DIGITAL MEDIA MANAGER/HR PERSONNELL Key Responsibilities: • Conducted news coverage, interviews, and authored engaging articles and reports. • Sourced current happenings online for magazine content, showcasing research and content curation skills. • Managed online presence, consistently delivering concise and informative content on TW's website. • Drove subscription growth through effective campaigns, enhancing the magazine's readership. • Directed and supervised photo shoots, ensuring successful and visually appealing coverage. • Ensured accuracy and readability through meticulous proofreading of news stories. • Maintained and updated web content regularly, delivering current and relevant information. • Elevated brand awareness and product promotion via social media channels. • Led Human Resource functions, facilitating efficient organizational operations. • Produced compelling and well-researched stories, enhancing magazine credibility. • Collaborated with the Editorial team to refine and elevate business copy quality. • Developed a wide network of contacts, enhancing story development and coverage. • Responded promptly to breaking news stories, contributing to timely and accurate coverage. • Researched facts and sources, enriching story development and content. • Created multimedia content including audio, video, and photographs, enhancing story engagement. • Demonstrated staying ahead of competition by staying updated with current events and trends. • Applied SEO principles for content optimization, boosting search engine rankings. EDUCATION & CERTIFICATIONS ➢ ➢ ➢ ➢ ➢ MSc in Corporate Communication & Public Affairs, The Robert Gordon University 2016 BA in Mass Communication, Abia State University 2007 Certificate in Foundations of Business Strategy, University of Virginia - Darden Graduate School of Business Administration 2013 Certificate in Marketing the Hospitality Brand through New Media: Social, Mobile & Search, Cornell University 2013 CAM Diploma in Public Relations, Chartered Institute of Public Relations, UK 2015 5
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