I design digital products that actually work the way people expect them to.
Rather than just applying a fresh coat of paint to a bad layout, I focus on fixing structural problems and removing user friction. For me, successful design isn't a subjective feeling, it is measured by fewer support tickets, faster onboarding times, and concrete revenue bumps.
I've overhauled a tech startup company, which cut user onboarding time by 25%, and led a targeted redesign for HerEmber tech hub that recovered 30% of confused users
I enjoy taking messy, conflicting requirements and turning them into quiet, invisible design that gets out of the user's way. When I am not untangling software logic, I am usually trying to perfect my soccer skills.