Chiemela Chinedum

VC APP - BUSINESS PICTH AGENDA • Introduction • Problem statement • App Overview • Business Model • Marketing strategy • Development plan • Risk analysis • Financial projections • Conclusion • Questions and Answers VC app INTRODUCTION • The University of xxx is recognized as a top choice for international students with diverse cultures and ethnic backgrounds. • Adjusting to a new environment can be an arduous task, timeconsuming and prone to numerous mistakes. • Challenges faced by international students emanate from the "culture shock", to navigating Campus life, and co-habiting in various host environments within Bradford and the Yorkshire • To address these challenges, our team initiated an app to provide comprehensive support as well as preserve the cultural heritage of students from around the world. Group 16 Problem • Homesickness: Being away from family influences the emotional aspect of an individual, making it difficult to fully embrace new experiences. • Inadequate Support Network: There is mostly no established community network or in most cases the information might not be readily accessible, which can lead to misleading information and also safety concerns. International students most times struggle to find resources, mentors or suitable navigation system to ease pain and expense. 01 02 Solution Solution Our team initiated an app to serve as a beacon of support to international students as well as providing a platform for preserving the cultural heritage of all the students from different countries. The focus of this app is primarily limited to International Students. This app is a one-of-a-kind fully optimised student app designed exclusively for international students at the University of Bradford. The app aims to provide resources and support the establishment of unique experiences for study abroad students. VC app Key Features of the Virtual Campus App Intuitive Interface Clean, user-friendly features, easy to navigate and encourages engagement Event Calendar Periodic updates on historical or cultural days features will be sent directly to specific international students. Students can discover and RSVP to university and community events tailed specifically. Intuitive Networking Local Guide The app facilitates seamless connections between international students, enabling them to find peers with shared interests and backgrounds. the app provides comprehensive guides to help international students navigate the local area, including recommendations for restaurants, attractions and more. VC app HERE IS THE INTERFACE OF THE PROPOSED VIRTUAL CAMPUS APP VC app MONETIZATION STRATEGY Subscription Models Partnerships and Sponsorships The app will offer a premium subscription. This will be charged per annum The team will explore partnerships with local businesses and organizations to generate key features and revenue through sponsorship and advertisement FINANCIAL PROJECTIONS Marketing and Advertisements The team will evaluate user data and feedback to provide targeted advertisements With an estimated user base of 3000 international students, the app is projected to generate a revenue of £30,000 in the first year of operations. VC app MARKETING AND PROMOTION PLAN Existent structures • Leverage on the already existing structures such as MyBradford platform to reach and engage target audience . • Collaborate with other platforms such as Myhuds and Unileeds can utilize for connections and networking support. Email marketing • Leverage the already existing database for international student contacts and implement a targeted email campaign to promote the apps’ features and benefits. Word of Mouth • We will encourage user referrals and leverage school inductions to create awareness for incoming new students. Campus Events • Participate in university organized events, such as orientations and international student fairs, to directly connect with the target audience VC app Lean Canvas Problems Solutions Unique Value Proposition • Cultural adjustments and • Creating an online community that is easily home-sickness accessible to encourage the • Social integration and spirit of unity, creating crosslack of environmental cultural programs knowledge • Enabling access to information on social events day and historical celebration days based Key Metrics on accessed data applicable to specific origin. • Total number of subscribed individuals • Flexibility of exposure to different cultures • User friendly experience to feel home away from home • Connection with your folks for guidance • Weekly update of cultural events Unfair advantage Customer Segments • Innovative Features like AR Filters and effects, AIPowered content, Virtual events • International Postgraduate Students • Community Building by facilitating meaningful interactions and discussion • Exchange Students • Scalability and Reliability where the app functions well when there is heavy traffic • Level of user engagements • International Undergraduate Students Channels • Collaboration with MyBradford • Collaboration with Student Organizations and Alumni • Forum engagements and popularity metrics • Incentive & Rewards for Referrals Cost Structure Revenue Streams STAGE ESTIMATED TIME (in hours) Cost (in GBP) • Subscription Business Analysis - 500 - 800 • Premium Service UI/UX Design 200+ 2,500 - 5000 • In-app purchases Software Development 1,000 – 1,500 15,000 – 35,000 • Display Ads for Retail Shops Quality Assurance 150- 300 3,000 - 5000 • Events and Webinars Project Management 200 – 250 4000 – 6000 • Collaboration with Brands / Sponsored Content Maintenance and Update Ongoing 10,000 – 15,000 Total Cost - 35,000 – 66,800 VC app Questions and Anwers