Chiemela Chinedum

Request for Proposal DATE: Wednesday 4th September, 2024 Provided For: Name: Chiemela Chinedum Company: Chingos Tech Title: Enhanced Customer Engagement Location: Leeds, United Kingdom Provided By: xxxx Primary Contact: Lawrence CEO Greetings Chiemela, Digital Factory is excited to leverage its mobile micro-targeting technology, content platform and mobile app development to deliver on the proposal and needs of Chingos Tech. We are passionate about creating unique and relevant consumer marketing that drives traffic and engagement for Chingos Tech. We are confident our strategic expertise coupled with our innovative mobile technology and development capabilities will provide Chingos Tech with the right tools to drive growth and incremental revenue. We’ve included a thorough explanation of our development process for your review and look forward to the opportunity to partner with you. Best Regards, Xxx Project Overview Executive Summary Digital Factory is a mobile ad-tech company with micro-fencing solutions that help clients drive increased consumer engagement, utility and revenue via their brand apps. Our capabilities, experience and strategic approach drive significantly positive results, as well as lasting client relationships. These qualities make us an ideal candidate for the project and a reliable resource for Chingos Tech. Following Digital Factory’s initial capabilities review and our follow-up conversations with Chingos Tech, Digital Factory began developing a proposal for systems and strategies to enhance customer engagement for the products and services offered by Chingos Tech. The program will leverage Digital Factory’s innovative micro-fencing technology with an endto-end engagement strategy to deliver value-added brand content, whether it's sending a notification about a flash sale happening nearby or inviting users to participate in a loyalty program upon entering a store. Digital Factory’s approach to fulfilling the project will be accompanied by lead times, deliverables and possible costs. This is a draft proposal, so any details pertaining to the program can be further developed, revised or fine-tuned following deeper discussions between Digital Factory and the Chingos Tech Team. Project Aims and Objectives Digital Factory will partner with Chingos Tech to develop and execute a targeted mobile micro-fencing campaign to drive awareness and engagement for Chingos Tech. Our aim is to encourage Chingos Tech app users and customers to increase interaction with the app and drive attendees to the Tech, while also increasing sales growth for Chingos Tech. The Approach 1. Chingos Tech Mobile Micro-Fencing Campaign - Promote Micro-fences in targeted locations in Nigeria, United States and United Kingdom - Leverage location relevance to drive Chingos Techtraffic with well-timed and well-placed offers and promotions - Deliver value with useful content at relevant locations - Help drive awareness, and loyalty via the delivery of accurate proximitybased content to fans while they are inside/around areas that are relevant - Deliver broad awareness of promotions and initiatives, including activities, sweepstakes and other events through the Chingos Tech app 2. Share timely, value-added content to Chingos Tech customers, deepening their engagement with the app and improving their overall experience - Leverage location by micro-fencing key areas - Geo-fence around targeted locations - Send notifications/pop-ups to customers on their mobile devices for new offers and discounts relevant to their choices 3. Deliver relevant promotional content, including promotions, content, offers and videos - Chingos Tech-related offers near and around the targeted locations - Option to micro-fence key shopping areas and retailers around to connect the customers 4. Option to drive traffic to targeted locations before, during and after an event - Micro-fence locations as well as competitor locations to aid the market for Chingos Tech Project Deliverables Digital Factory will hugely support the market value for Chingos Techby providing the following: 1. Micro-Fencing Campaign Setup - Identification of Target Locations: Selection of strategic locations in Nigeria, the United States, and the United Kingdom where micro-fencing will be implemented. Geo-Fence and Micro-Fence Configuration: Establishment of geo-fences and microfences around selected locations, including shopping areas, event venues, and competitor locations. 2. Content and Promotion Strategy - - Development of Promotional Content: Creation of promotional materials including offers, discounts, videos, and other relevant content tailored to specific locations and customer preferences. Content Delivery System: Implementation of a system for delivering timely and location-relevant content, notifications, and pop-ups to users on their mobile devices. 3. Campaign Execution - Location-Based Promotions: Execution of location-based promotions to drive traffic, sales, and engagement through well-timed offers and notifications. Awareness and Engagement Initiatives: Rollout of initiatives such as sweepstakes, events, and other activities to increase brand awareness and loyalty. 4. Integration with Chingos Tech App - App Integration: Integration of the micro-fencing campaign with the Chingos Tech app, ensuring seamless delivery of content and promotions to users. User Experience Enhancements: Enhancements to the app to improve user engagement through the delivery of value-added, proximity-based content. 5. Performance Monitoring and Optimization - - Tracking and Analytics: Implementation of tracking systems to monitor the effectiveness of the micro-fencing campaign, including user engagement, traffic, and sales metrics. Campaign Optimization: Ongoing analysis and optimization of the campaign based on performance data, with adjustments made to improve outcomes. 6. Reporting and Feedback - - Regular Reporting: Provision of regular reports to Chingos Tech on campaign performance, including key metrics such as user engagement, sales growth, and customer feedback. Feedback Loop: Establishment of a feedback loop with Chingos Tech to refine and improve the campaign based on insights and results. 7. Support and Training - Support for Implementation: Providing technical and strategic support during the implementation phase of the campaign. Training for Chingos Tech Staff: Training sessions for Chingos Tech staff on managing and optimizing the micro-fencing campaign. These deliverables will ensure that the micro-fencing campaign is effectively designed, executed, and optimized to achieve the aims of driving traffic, sales, engagement, awareness, and brand loyalty for Chingos Tech.