Chidinma Samson

I am a Product/UX Designer with over three years of experience creating user-centered digital solutions that balance business needs with seamless, delightful user experiences. My journey in design has been shaped by working across HealthTech, InsurTech, EdTech, SaaS, and productivity tools, where I’ve consistently transformed complex systems into intuitive, scalable products that drive measurable impact.

At KompleteCare, a health technology company, I led design initiatives that redefined how patients, doctors, hospitals, and insurers interact within the healthcare ecosystem. I redesigned critical healthcare flows from instant consultations to insurance verification processes that reduced friction, improved trust, and increased patient-doctor connection rates by 20%. I also pioneered the user experience for a digital insurance marketplace, integrating AI-driven recommendations that empowered users to make informed health plan decisions while boosting conversion rates.

Recognizing the need for design consistency, I established KompleteCare’s first design system, which ensured accessibility, visual harmony, and faster design-to-development handoffs. This cut feature rollout time by 40% and enabled the team to scale with confidence. Beyond that, I led the end-to-end design of a modern EMR system, distinct from open-source alternatives, with role-based experiences tailored for doctors, labs, pharmacies, and desk officers, streamlining workflows and making clinic operations far more efficient.

I’m deeply committed to data-driven design. Using tools like Google Analytics and Hotjar, I identified high-friction areas in user flows, ran usability tests, and optimized engagement. These efforts resulted in a 20% increase in both website engagement and conversions. To support product strategy, I translated research into actionable insights by creating personas, journey maps, and usability guidelines, ensuring design decisions were always grounded in real user needs.

What sets me apart is my ability to bridge user needs with business goals. I collaborate closely with product managers, engineers, and stakeholders to align vision and execution, making sure every design decision supports growth while remaining human-centered. My strengths lie in research, interaction design, and building scalable systems, but my passion lies in solving complex problems through inclusive and accessible design.

Outside of work, I stay inspired by exploring how AI and emerging technologies are reshaping digital products. I also enjoy mentoring junior designers, traveling for cultural experiences (and food adventures), and reading about design psychology and human behavior.

In every project, my goal remains the same: to design products that are not only functional but also trustworthy, inclusive, and meaningful to the people who use them.