Chidinma Akpati

CHIDINMA AKPATI Social Media Manager NO 4 EFENATAZE STREET ASABA, DELTA STATE, NIGERIA (--LINKEDIN FACEBOOK MY PORTFOLIO ABOUT ME PROFESSIONAL SUMMARY With over 5 years of experience as a Digital Marketer, Ads Specialist (Meta, google, linkedin and tiktok ads etc.) growth Marketer and Social Media Manager, I have honed my skills in research, content creation and strategy, search engine optimization and audience engagement. By leveraging on industry-leading strategies and technologies to create effective campaigns and optimize outcome, I have helped start-ups increase their brand awareness and engagement for up to 70%. I handle different social media platforms excellently (Tiktok,instagram,facebook,twitter(X), linkedin, snapchat, youtube) etc. EXPERIENCE Hypefy (Influencer Marketing) / Social Media Marketing Manager Remote - Croatia February 2025 Present ( Reporting to the CMO) ●​ Developed and executed a content strategy that led to a 40% increase in engagement rate across Instagram, LinkedIn, and TikTok within, leveraging short-form videos, carousels, and branded visuals. ●​ Launched targeted email marketing campaigns via Mailerlite and Customer.io, achieving 42% average open rates and 12% click-through rates, driving consistent traffic to landing pages and product features. ●​ Managed daily operations across 4+ social platforms, including direct message responses (50+ weekly), comment management, and community building contributing to a 25% boost in user interaction. ●​ Created and analyzed weekly performance reports using Meta Business Suite and Google Sheets, leading to a 20% improvement in content reach and better-informed campaign decisions. VelocityPlay Gaming / Growth Marketer - Remote - UK January 2025 ( Reporting to the CFO) Strategic Player Acquisition & Growth Leadership: ●​ Develop and execute comprehensive multi-channel acquisition strategies targeting high-value player segments across sports betting, casino, and poker verticals. ●​ Lead data-driven customer acquisition campaigns with focus on optimizing Customer Acquisition Cost (CAC) and maximizing Player Lifetime Value (LTV). ●​ Establish and monitor key performance indicators including first-time deposit rates, player conversion funnels, and retention cohorts. Brand Positioning & Compliance-First Marketing: ●​ Develop compelling brand narratives that differentiate the platform while strictly adhering to advertising standards and responsible gaming guidelines. ●​ Lead creative campaigns that balance aggressive growth messaging with regulatory compliance across different markets (UK, EU, emerging markets). ●​ Collaborate with legal and compliance teams to ensure all marketing materials meet jurisdiction-specific requirements. Performance Marketing & Revenue Optimization: ●​ Oversee digital advertising spend across Google Ads, Facebook, programmatic display, and emerging channels while managing strict platform restrictions on gambling content. ●​ Implement advanced attribution modeling and marketing mix optimization to maximize return on advertising spend (ROAS). ●​ Drive revenue growth through targeted retention campaigns, VIP player development programs, and cross-selling initiatives. Market Expansion & Competitive Intelligence: ●​ Lead market research and competitive analysis to identify new geographical markets and product opportunities for expansion. ●​ Develop localized marketing strategies for different regions, considering cultural preferences, payment methods, and regulatory environments. ●​ Establish thought leadership positioning through industry events, partnerships, and content marketing to build brand authority in the iGaming space. Mybookings (Fintech) / Digital Marketer - Remote - Nigeria January 2024 - January 2025 (Reporting to the Head Of Marketing). Content Creation & Strategy: ●​ Developed and executed content calendars aligned with brand goals, boosting engagement by 45%. ●​ Created visually appealing posts and videos that increased audience interaction, achieving an average post reach of 10,000+ viewers. ●​ Managed and increased the brand’s online presence across all social media channels.(Instagram, facebook, twitter, tiktok, Youtube) Analytics & Reporting: ●​ Monitored performance metrics to optimize content and ad spend, improving click-through rates (CTR) by 25%. ●​ Compiled detailed monthly reports to track growth, engagement, and ROI, presenting actionable insights to stakeholders. Ads Manager: ●​ Designed and implemented targeted ad campaigns on Facebook and Instagram, achieving a 20% increase in conversion rates. ●​ Collaborated with creative teams to align ad content with branding and campaign goals, reaching an audience of over 50,000 per campaign. MoreTechies (Edutech) / Community Manager & Engagement Specialist - Remote - UK- ( Reporting to the CTO). Platform Growth: ●​ Grew social media following by 75% across Instagram, Twitter, and Facebook within one year. ●​ Launched targeted campaigns that increased website traffic by 30%, driving significant conversion rates. Content Creation & Strategy: ●​ Developed and executed content calendars aligned with brand goals, boosting engagement by 45%. ●​ Created visually appealing posts and videos that increased audience interaction, achieving an average post reach of 10,000+ viewers. ●​ Analytics & Reporting Community Engagement Specialist: ●​ Engaged with followers through comments, messages, and polls, increasing interaction rates by 40%. ●​ Organized social media contests that enhanced brand visibility, gaining 5,000 new followers in two months. ●​ Responded to customer inquiries promptly, achieving a 98% positive feedback rating on social. CITEXCEL (Edutech) - Social Media Manager/Digital Marketing Remote - UK 2022 - 2023 (Reporting to the CFO). ●​ Developing and executing comprehensive online marketing strategies to enhance brand presence, engage audiences, and drive conversions. ●​ Responsibilities include crafting compelling content for social media platforms, scheduling posts, monitoring engagement, analyzing metrics, and staying abreast of digital marketing trends. ●​ Collaboration with cross-functional teams ensures cohesive messaging across channels, while continuous optimization of campaigns ●​ maximizes ROI and fosters brand growth. EDUCATION Institute of science, management and technology- Health Care Management. April 2020 - July 2024. PROFESSIONAL CERTIFICATES 1.​ Metropolitan school of business. 2.​ Critical Thinking.(2021) 3.​ Problem Solving (2022) 4.​ Jobberman Soft Skill Training Certification. 5.​ Paruto Institute Content writing. 6.​ Digital Content Creation Academy (2021). 7.​ Meta(Social media Management) certification. (2022) 8.​ Hubspot Social media management certification. (2023) 9.​ SCA(SHE CODE AFRICA) social media management certification. (2023) 10.​Google Ads/Digital marketing certification. (2023) 11.​More Techies(email marketing). (2023) 12.​Google Ads / digital marketing (2022) 13.​Social Media Marketing (2023) 14.​SEO: Content Optimization (2023) SKILLS AND COMPETENCIES Content Curation CRM tools ( freshwork, Zapier, salesforce, hubspot) Content Creation Analytics ( Using Google Analytics) Search Engine Optimization Copywriting Ads Specialist Audience Segmentation Social Media Advertising Social Media Marketing Project Management ( Using Trello, Notion & Asaba) Team Collaboration Graphics design ( canva, adobe, coreldraw) Video Editing ( capcut, invideo and inshot) Sales Funnel Email marketing ( using tools Brevo, Hubspot, mailerlite, customer.io, mixpanel, MailChimp, Getresponse, convertkit.)