Chidera
Mordi
Direct Response Marketer
Phone :-
E-mail -Address :Lagos State, Nigeria
Objective
A highly motivated and results-oriented individual with a strong work ethic and a
commitment to excellence Seeking a challenging position where I can use my skills and
experience to make a significant contribution to the company's success.
Personal
Information
Gender : Male
Education
Nationality : Nigerian
Date Of Birth :-
Lagos State University
Jul 2022 – Continue
BSC
• I will be earning my degree in Chemistry from Lagos State University—one of the top
state universities in Nigeria. While my academic background is in science, my career path
has been shaped by my passion for entrepreneurship, with a specialized focus on Direct
Response Marketing and Sales Strategy.
College of Copywriting
Aug 2024 – Sept 2024
Bachelor of Copywriting
• To deepen my expertise in copywriting, I enrolled in the Bachelor of Copywriting program
—an intensive online school led by Prof. Emmanuel Akpe. The program sharpened my skills
in persuasive writing, offer positioning, and direct response strategy.
College of Copywriting
Sept 2024 – Apr 2025
Masters Of Copywriting
• To further deepen my expertise in copywriting, Sales, and Marketing, I enrolled in the
Master's of Copywriting program—an intensive online school led by Prof. Emmanuel Akpe.
The program sharpened my skills deeply in persuasive writing, offer positioning, brand tone
and psychology.
Experience
Copywriter
May 2024 – Jun 2024
Automobile Business Owner
• I crafted compelling product and service descriptions for an automobile brand owner,
positioning the offer to highlight its unique appeal and drive customer desire—ultimately
boosting perceived value and sales conversion.
Copywriter
Aug 2024 – Aug 2024
Toriah Variety
• I crafted compelling product and service descriptions for a perfume brand owner,
positioning the offer to highlight its unique appeal and drive customer desire—ultimately
boosting perceived value and sales conversion.
Copywriter
Oct 2024 – Continue
E Brain Academy
• "I serve as the Copywriting and Sales Strategist for an academic brand, where I developed
and implemented a high-converting sales and marketing structure designed to 10x the
brand’s revenue potential. My role focuses on crafting persuasive messaging, positioning
offers for maximum impact, and driving scalable growth through direct response
strategies."
Head of Copywriting Team
Oct 2024 – Nov 2024
Copywriting Project
• I led my copywriting team in crafting a high-converting sales copy for the PiggyVest
savings and investment app, strategically positioning the offer to boost engagement and
drive user acquisition using the AIDA framework.
Chief Marketing Officer
Aug 2024 – Continue
Ace Telecommunication
• I currently serve as the Chief Marketing Officer and Email Copywriter at Ace Telecom,
where I developed and executed a strategic Sales and Marketing structure that 5×’d the
company’s revenue in just 30 days through targeted campaigns and conversion-driven
messaging
Achievement
• In March 2025, I was invited as a panelist at an international summit titled “Scaling
Nonprofits: Overcoming Barriers & Expanding Impact,” hosted by Terecka Brown where I
shared strategic insights on branding, sales, and marketing to help nonprofit leaders amplify
their reach, visibility, impact and growth.
• Led my team in crafting a highly persuasive sales copy for PiggyVest, strategically
structured using the AIDA framework to drive user engagement and conversions.
• As Chief Marketing Officer at Ace Telecom, I executed a strategic marketing campaign
and framework that drove a 5× increase in sales within just 30 days—leveraging organic yet
highly targeted marketing efforts.
Project Detail
• Worked on a high-level persuasion project designed to “sell a refrigerator to Eskimos”—a
creative exercise in advanced copywriting, objection handling, and emotional-driven
marketing.
• Completed a competitive copywriting challenge during my BSc program, aimed at selling
an unlikely product—salt to an earthworm. The project tested my ability to craft persuasive
narratives, address extreme objections, and think creatively under pressure.
• Crafted a high-converting VSL landing page copy built on proven psychological triggers,
persuasive storytelling, and irresistible offer creation—designed to maximize engagement
and drive conversions.
• Developed a comprehensive sales and marketing system for E BRAIN Academy,
strategically designed to 10× ROI by aligning persuasive messaging, funnel structure, and
conversion-focused strategies.
• Created a persuasive email marketing sequence tailored to convert warm leads into
paying customers—successfully driving engagement, nurturing trust, and boosting
conversions.-
Skills
Copywriting
Video Sales Letter
Email Campaign
Sales and Marketing Strategist
Content Writing
Negotiation and Closing
Sales Funnel
Language
English
Igbo
Hobbies
• Copywriting and Marketing
• Reading and Researching
• Content writing